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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

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Myer’s strategic moves suggest the future of retail is consolidation and loyalty

Inside Retail

However, Gray did counter his praise of Wirth with a caveat, suggesting that there’s still room for Myer to explore more in-store curation to deepen brand experience and connection with their target market. In his view, successful brands are those that answer the customer’s question, or in other words, meet the customer’s demand. “If

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How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji

Inside Retail

It comes down to the target market’s impression – is presence on a channel worth enough to degrade your brand premium? “I “But this presence comes at the expense of brand premium – the brand codes are lost. The product feels generic, the store feels discount, and the whole presence is very underwhelming. “It

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Retail Trends in Vaping: What’s Driving Sales for Vape Juice Brands

Retail Focus

Brands that embrace these regulations and position themselves as reliable and responsible gain a competitive edge in the market. Targeted Marketing and Brand Loyalty Programs Personalised marketing campaigns and loyalty programs are becoming increasingly important for vape juice brands.

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Woolworths, Petbarn forced to suspend pet insurance after Asic probe

Inside Retail

It cited “deficiencies in the target market determinations (TMD) for the products” adding that it had conducted a “risk-based and targeted review” of insurance TMDs. Asic was concerned that the insurers failed to appropriately define the target market for these products using objective and tangible parameters.”

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M-Cube launches M-Lab, its exclusive music catalogue to spearhead emotive retail experiences

Retail Focus

The catalogue is designed to align with the specific needs of each target market, with custom-made playlists that help establish a consistent and unique atmosphere, increasing customers’ emotional engagement and connection to the retail space.

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Former L’Oréal Australia MD goes all in on natural skincare

Inside Retail

While sister brand 13 Seeds sells on Amazon in the US and Australia, Tucker said the plan is to focus on finding and reaching 8 Seeds’ target market before taking a broad approach through an online marketplace. The target market for 8 Seeds is men and women with specific skin issues aged 30 and up.