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Elevate your e-commerce game: Essential tips for thriving in 2024

Inside Retail

This year, leveraging artificial intelligence (AI) for personalised recommendations, targeted marketing, and tailored shopping experiences is a game-changer. Implement AI-powered personalisation Personalisation is no longer a luxury but a necessity in the e-commerce landscape.

Tailored 246
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M-Cube launches M-Lab, its exclusive music catalogue to spearhead emotive retail experiences

Retail Focus

The catalogue is designed to align with the specific needs of each target market, with custom-made playlists that help establish a consistent and unique atmosphere, increasing customers’ emotional engagement and connection to the retail space.

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From Boomers to Zoomers: What each generation wants from e-commerce deliveries

Inside Retail

Delivering progress for every generation Whether your target market falls neatly into one generation, or your product offering spans them all, you have a great opportunity to tailor your delivery experience to meet the needs of each group.

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From virtual models to marketing, how fashion brands are using AI today

Inside Retail

Marketing: AI can also help provide insights into the ideal target market for a product. Taken even further, AI in the future could spin up whole websites dynamically, tailored to a brand, a demographic, or even an individual. Should employees be worried?

Fashion 246
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Retail Trends in Vaping: What’s Driving Sales for Vape Juice Brands

Retail Focus

Brands that embrace these regulations and position themselves as reliable and responsible gain a competitive edge in the market. Targeted Marketing and Brand Loyalty Programs Personalised marketing campaigns and loyalty programs are becoming increasingly important for vape juice brands.

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Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My Broderick said that he gained valuable insights into effective brand positioning, marketing strategies, and building strong partnerships with retailers and influencers.

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How Aussie start-up Furlong & Gale is tapping into the timeless style of suits

Inside Retail

Minimalism is very much the mood this season, with refined tailoring, monochromatic colour palettes, sleek slip styles, and denim taking over. Tailored separates were in almost every collection, alongside tonal dressing with the occasional pops of red,” said Veals. Our pattern-maker is absolutely incredible.