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Executing an omnichannel strategy is vital for gaining that competitive edge. The guide includes: Three key dimensions your new omnichannel strategy must address to cater for your diverse shoppers. Why avoiding assumptions is the first step to embracing an omnichannel strategy that will best cater to your shoppers.
The best strategy to achieve this lies in composable commerce – a modular digital approach that allows businesses to customise their tech stacks by choosing best-in-breed solutions to suit their unique business needs. For businesses that do respond to the challenge, the benefits can be almost immediate. times the speed of their peers.
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MFCs are a relatively new retailing strategy, so to maximise return on investment, it is important to partner with an experienced automation provider – ideally one that already has extensive experience with other models such as Dark Stores and Central Fulfilment Centres (CFCs). Partnering with an experienced automation provider.
Download our whitepaper. By developing decisions based on sound, sustainable analytics-based information, multinational retail consultancy Scalene Group is positively impacting product ranging, category space allocation, store network development and even promotional pricing for retailers spanning three continents.
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Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes. Now for the hard part: reaching out.
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Both the British Retail Consortium (BRC) and the Association of Convenience Stores (ACS) said they were pleased the whitepaper on levelling-up had been published, although both said the plans needed to be followed up with action. Or just read more coverage at Talking Retail.
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FREE WHITEPAPER Download our whitepaper "Demystifying Trade Show ROI" The 38 th Space Symposium show in 2023 featured over 10,000 attendees from 40 different countries in a four-day event. If you’re starting to design an exhibit, get a head start with the resources below to ensure your marketing strategy is top notch!
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Before you go, take a look at these available resources to assist you in devising your strategy. With over 70 years of experience, WPA has consistently supported professionals in various roles within the industry, offering educational resources, industry news, and forums to foster business growth.
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