Inside Retail

NOVEMBER 25, 2024

per cent, so we see some fantastic results when we use the assets and target and align them to our broader above-the-line marketing campaigns,” said Berends. Having these options available is highly valuable for targeting shoppers with the most relevant brand messages to trigger those unplanned purchases.”

Promotion 130

Promotion Marketing Target Market Shopping 130

Inside Retail

DECEMBER 18, 2024

Additionally, we are investing in targeted marketing campaigns, partnerships with international influencers, and social media outreach to enhance engagement with overseas audiences, he added. Exclusive offerings, such as limited-edition items, cultural collaborations, and VIP services, are highlighted to attract global customers.

Department Stores 130

Department Stores Social Media Engagement Target Market 130

RetailMinded

JULY 9, 2021

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. You can partner with other businesses just to target your brand name to gain traction among your target market.

Strategy 98

Strategy Marketing Social Media Advertising 98

Inside Retail

FEBRUARY 20, 2024

In this article, we will delve into the top five e-commerce tips that should be at the forefront of your strategy, with a keen focus on driving growth not only within the digital realm but across your entire business. Implement AI-powered personalisation Personalisation is no longer a luxury but a necessity in the e-commerce landscape.

Tailored 246

Tailored Social Media Strategy Target Market 246

Inside Retail

JANUARY 29, 2023

In its preliminary half-year results, JB Hi-Fi attributed record sales to strong consumer demand, and its well-executed promotional strategies during Boxing Day and Black Friday. In general, she believes the brand has set itself up well by investing in omnichannel strategies, and integrating its online and in-store experience.

Promotion 246

Promotion Strategy Consumer Target Market 246

Inside Retail

MARCH 4, 2024

“Given this demographic’s consumption footprint is big and growing there is a call for brands to re-evaluate their marketing strategies; a critical starting point for brands to better diversify their marketing materials and strategies is to gain an intimate insight and understanding of their target audience,” Kopanidis told Inside Retail.

Beauty and Health 264

Beauty and Health Hobbies Fashion Marketing 264

Inside Retail

JULY 20, 2023

This understanding is key to developing growth strategies to resonate with target markets, as different customer cohorts each have their own distinct relationships with brands – variously prioritising factors such as price, quality, and a shared sense of purpose.

Consumer 246

Consumer Strategy Target Market Shopping 246

Retail Bound

OCTOBER 22, 2024

If you want to reach your target market, you need to be where they are shopping. In addition to the development and manufacturing process, product startups must also create a comprehensive marketing and sales strategy that will generate buzz and interest in their product. Define your target market.

Target Market 52

Target Market Strategy Planning Marketing 52

Inside Retail

NOVEMBER 13, 2022

Adjust has released the long-awaited second half of its guide, which aims to help app marketers scale their app growth with strategies for user retention, internationalisation, and influencer marketing. . Also included is a comprehensive overview of deep linking , a strategy shown to double apps’ user retention rates.

Target Market 130

Target Market Social Media Strategy Marketing 130

Inside Retail

JUNE 16, 2024

While most people agree on things like the security of your online checkout and the safe delivery of parcels, there are some interesting nuances between the generations – which you can use to help shape a delivery strategy that lives up to your customers’ expectations. Let’s take a look at the research findings.

Target Market 264

Target Market Tailored Other Strategy 264

Inside Retail

MARCH 17, 2025

Unified commerce is where you put the customer at the heart of every decision, so its a customer-centric retail strategy that seamlessly connects all sales channels, both physical and digital, through a single, integrated platform, Nick Gray, founder of retail consultancy agency I Got You, told Inside Retail. What is unified commerce?

Social Media 165

Social Media Target Market Tailored Shopping 165

Inside Retail

OCTOBER 9, 2024

million followers on TikTok since launching in 2020 and is poised to surpass nine figures in annual revenue this year, thanks to its steadfast target market of tweens and teens. As Priceline expands its offering of brands like Bubble, it will also need to adapt its social media marketing strategy. “We

Marketing 130

Marketing Target Market Social Media Strategy 130

Inside Retail

AUGUST 22, 2024

These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. Marketing and branding opportunities Brands that leverage the Olympics and create targeted marketing campaigns, sponsorships, advertisements, and promotions tied to the Games enhance brand visibility and engagement.

Unity 260

Unity Engagement Social Media Apparel 260

Creative Displays Now

NOVEMBER 20, 2024

Here are some beauty product placement strategies to add interactive elements to your setups: Use the Try-Before-You-Buy Technique Creating a beautiful display is always an effective way to get noticed, but making it interactive is the best way to be remembered. You want customers to interact with your brand and form meaningful connections.

Beauty and Health 98

Beauty and Health Display Visual Merchandising Merchandising 98

Inside Retail

SEPTEMBER 3, 2023

The plan from the beginning was to make something that would synergise with the Aje Collective’s other businesses, and which complemented the health-focused lifestyle Norris saw in Aje’s target market. Next, however, is its own bricks-and-mortar expansion. Innovation is a big part of our range.

Planning 246

Planning Beauty and Health Target Market Location 246

Retail Focus

OCTOBER 9, 2023

billion users worldwide, which means it can be a fantastic platform for increasing brand awareness and engaging with your target market. You will want to use paid social media marketing services from an experienced agency for the best results. Social media has a staggering 4.8

Social Media 130

Social Media Target Market Engagement Marketing 130

Inside Retail

MARCH 27, 2023

Marketing: AI can also help provide insights into the ideal target market for a product. Packaging design AI can design packaging and labels based on product positioning and strategy documents. Previously, focus groups and market research helped achieve the perfect logo or design. Now it can be done digitally.

Fashion 246

Fashion Marketing Target Market Tailored 246

Inside Retail

APRIL 8, 2024

Expanding a fine jewellery brand into new markets involves a strategic, multifaceted approach that carefully considers the unique characteristics and needs of each target market,” Angus said. It fosters a sense of community and strengthens the brand presence in targeted markets”.

Target Market 130

Target Market Expansion Location Reimagine 130

Inside Retail

OCTOBER 24, 2023

The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My Broderick said that he gained valuable insights into effective brand positioning, marketing strategies, and building strong partnerships with retailers and influencers.

Target Market 130

Target Market Social Media Fashion Tailored 130

Inside Retail

APRIL 25, 2021

However, A&F’s recent financial figures and strategy actually show a brand that is firmly in recovery mode, with a focus on more on-point marketing messaging and fewer stores, as sales are shifted to its digital channels. .

Expansion 223

Expansion Fashion Marketing Target Market 223

Inside Retail

MAY 18, 2022

I have met many people who are domestically successful and believe that the strategies they used to build relationships and negotiate business at home will work overseas. Here are three tips to help you bridge the gap between your culture and the culture of your target market. It almost never works. This is normal.

Management 130

Management Target Market Engagement Pattern 130

RetailMinded

NOVEMBER 4, 2020

Unfortunately, the rate of evolution for online marketing was so high that we see so many common mistakes that are done literally every single day. . For every single business that invests in online marketing, it is very important to have a strategy and to avoid the very common mistakes highlighted below by Peter Kent Consulting. .

Marketing 110

Marketing Target Market Advertising Strategy 110

Inside Retail

AUGUST 14, 2024

IR: Does the brand’s retail strategy change depending on the market? RI: Yes, I think adapting to the market is one of the most crucial elements in retail. The retail strategy needs to be modified to fit the target market and how this resonates with the customers.

Expansion 130

Expansion Fashion Strategy Marketing 130

Retail Bound

NOVEMBER 3, 2022

From researching your target market to having a clear vision for your product, making sure you have a solid team in place, and being prepared to sell, here are 10 tips to make your product startup more attractive to venture capitalists. Research your target market. Have a marketing strategy. Be patient.

Target Market 98

Target Market Planning Strategy Marketing 98

Inside Retail

AUGUST 26, 2024

The strategy behind the brick-and-mortar retail is really about building brand awareness, ” Tamalin Morton, Adore Beauty’s outgoing CEO, told Inside Retail on a call for investors and analysts on Monday. It’s one of three pillars in our growth strategy and we want to bring the Adore Beauty brand to life in a physical form,” she added.

Social Media 113

Social Media Strategy Concept Form 113

Inside Retail

AUGUST 6, 2024

When brands align their strategies with these fundamental drives, they can better meet customer needs and foster deeper loyalty. By understanding these underlying motivations, brands can craft more targeted marketing campaigns, offer relevant products, and create meaningful customer experiences.

Shopping 130

Shopping Outdoor Target Market Engagement 130

Inside Retail

JUNE 27, 2022

Singh also noted that Sugar’s target market likes to experiment and explore products from different brands to evaluate the best suited ones for their needs and requirements. These measures have helped them determine general trends and even developed targeted marketing strategies and sales activities.

Consumer 130

Consumer Target Market Expansion Curate 130

Inside Retail

JANUARY 26, 2023

Help shape recruitment with a marketing approach: Create an offer that describes the job plus business culture; If your business already has a ‘great culture’ how do you prove this? Research this with current employees and include feedback in your ad; Advertise to your target market Sell your organisation as a great place to work.

Gifts 130

Gifts Engagement Planning Target Market 130

Inside Retail

NOVEMBER 29, 2022

Instead, investment is prioritised in cost-reduction strategies, process efficiencies, IT modernisation, support, and back-office initiatives. The need to re-evaluate B2B strategies. Alibaba seeks to have a full understanding of its target markets and their specific purchasing habits.

Target Market 130

Target Market Strategy Consumer Marketing 130

Inside Retail

AUGUST 30, 2022

We look at some of the strategies we’re more regularly discussing with our retail industry clients. Multi-speed growth across channels brings retailers’ omnichannel experience and strategy further into the frame. The target market for this product can be found within the product’s Target Market Determination.

Target Market 26

Target Market Rhythm Consumer Shopping 26

Inside Retail

FEBRUARY 25, 2024

These acquisitions reflect the group’s strategy for building a geographically balanced brand portfolio of premium beauty and fragrance brands. Our strategy has always been and still is to be at the most exclusive point of sales,” Cristina Rebollini, Dr Vranjes Firenze’s export manager and international business developer, told Inside Retail.

Department Stores 130

Department Stores Boutique Expansion Strategy 130

Inside Retail

APRIL 18, 2021

Niche sites also know a target market inside and out, making it easier to solve (and evolve) customer needs and meet their demands. They all found their unique space in the crowded e-commerce landscape, and Each leveraged the Marketplacer platform to get to market quickly and seamlessly. The advantages are manifold.

Hobbies 130

Hobbies Target Market Curate Marketing 130

Inside Retail

APRIL 28, 2021

None of this makes a difference to Shein’s Gen Z target market, who are often dealing with budget constraints and willing to put up with slow deliveries in order to get their hands on the latest fashions. Shein’s inclusive strategy makes a lot of sense. Shipments to Australia take a minimum of two weeks, according to the site.

Fashion 162

Fashion Social Media Target Market Consumer 162

Inside Retail

OCTOBER 1, 2024

“Australian retailers can add some fresh perspectives to the market in terms of designs and styles,” Saunders stated. “A A lot of brands will research the US market and conclude that there is something new and different they can bring.” We as humans buy with emotion first and justify with logic later.”

Social Media 130

Social Media Apparel Fashion Consumer 130

Inside Retail

MARCH 27, 2024

Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As The reach of creators The Iconic tapped into its community of content creators that reach a Gen Z audience to execute the partnership’s social media strategy.

Social Media 130

Social Media Fashion Engagement Promotion 130

RetailMinded

JULY 8, 2021

For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Although digital marketing is already a familiar and staple strategy for many establishments, some industries and businesses are still reluctant to engage in this approach. Increases Customer Loyalty .

Marketing 106

Marketing Social Media Strategy Customer Retention 106

Inside Retail

JUNE 21, 2022

Bailey explained that apart from sustainability and ethical business practices, brands which put an emphasis on diversity, equity and inclusion (DEI) will also score higher among the Gen Z target market. The harder thing for brands these days is to have meaningful interactions with their target markets in an authentic manner.

Target Market 130

Target Market Social Media Consumer Marketing 130