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The ‘glocal’ strategies driving expansion for top Aussie retailers

Inside Retail

This is why many growing retailers adopt ‘glocal’ strategies, a nuanced approach to expansion that blends the best of global reach with local adaptation. Tailor customer experiences to local regions New geographies, demographics, and languages require different approaches. Want more insights?

Expansion 147
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Collecting first-party data is critical to retail success. Here’s why

Inside Retail

First-party data allows customers to be segmented into groups that brands can tailor relevant, timely promotions to – no more emails promoting children’s clothing to bachelors who have only ever bought menswear from you, for example. You want to do everything you can to capture their data because they might not return for a long time.

Strategy 242
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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

Daly advocates creating a loyalty program to reward top customers and keep them coming back and progressively localising your website and marketing engagement strategy to connect with the local target audience. Returns data can unlock valuable insights into the customer’s buying behaviour as well as your product market fit.

Planning 290
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How Australian designer Daniel Avakian is reimagining the runway

Inside Retail

Inspired by the 1982 film Blade Runner , Daniel Avakian’s Tears in the Rain collection incorporates his signature bespoke tailoring and couture pieces, mixed with ’90s Sydney graffiti art, carried by a strong colour palette of greens, navy, black and pops of red. There are many benefits to adding digital touchpoints to runway shows.

Reimagine 246
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Why companies are showing young employees how to manage money

Inside Retail

Tailor to them. Meanwhile accountants can discuss tax-effective strategies and occupation-specific deductions. If face-to-face isn’t possible under Covid restrictions or geographic reach, consider virtual options: Facebook Live presentations or interactive webinars. Understanding how their credit score works. ·

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Product Marketing 2.0: Embracing Digital Strategies for Maximum Impact

Retail Bound

” This innovative approach emphasizes the power of digital strategies in creating maximum impact for new products. As a result, a new breed of product launches that embraces digital strategies has emerged, capturing attention and driving success. Section 3: Crafting a Digital Launch Strategy 3.1

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Marketing as Your Business’s Workout Routine

Retail Bound

This translates perfectly to business development where a cohesive, proactive marketing strategy is crucial for the health and growth of your business. Social Media: The Cardio of Your Marketing Strategy Think of social media as the cardio in your marketing workout. How can you consider which channel is best for you?