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How to Get Your Product in Dicks Sporting Goods

Retail Bound

Are you a product manufacturer looking to get your products sold at Dicks Sporting Goods? This blog post will guide you through the steps to get your products on the shelves of one of the largest sporting goods retailers in the United States. Look no further!

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Analysis: Why rethinking demographics leads to better segmentation

Inside Retail

In fact, it is one of the first things we teach in undergraduate marketing courses, as part of the segmentation-targeting-positioning (STP) process we teach as an introduction to marketing strategy. By relying on demographic segments then, brands risk making broad assumptions about people that will be wrong many times.

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