Remove Space Remove Texture Remove Unity
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How retailers can build consumer trust by engaging the ‘Five Frames of Mind’

Inside Retail

Todays stores have long become places far beyond buying goods, they have become critical spaces for emotional connection, sensory engagement, and brand storytelling. The texture of a garment, the scent of a space, the warmth of a fitting rooms lighting they all create sensory engagement that digital platforms cannot replicate.

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Halleroed mixes French and Japandi influences inside L/Uniform's Paris boutique

Dezeen

To create a striking visual contrast with the natural textures of this space, Halleroed added a monolithic display table in deep burgundy with a high-gloss finish. Pistachio display cabinets provide additional storage "We worked with colour, texture and material as one entity, creating contrast and also unity," said Halleröd.

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Scotch & Soda reveals Amsterdam-inspired rebrand and store redesign

Design Week

Fashion brand Scotch & Soda has revealed a new visual identity alongside a retail concept, which rolls out across more than 20 retail spaces around the world. It “subtly communicates” the brand’s initials and the concept of a needle and thread and “more explicitly the concept of unity”, the designer explains.

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ExpoWanted offers design brands a virtual way to launch products in ultra-realistic quality

Design Wanted

ExpoWanted is a digital space for brands to showcase new design products in incredible detail, from anywhere, anytime. Called ExpoWanted, the platform offers users an affordable space to introduce new products and showcase their projects in front of the magazine’s global audience. [So] How to make it happen.

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Seymourpowell designs spaceship interiors for Virgin Galactic

Design Week

Commercial space company Virgin Galactic has revealed the interiors of its space craft, which have been designed in collaboration with London-based design consultancy Seymourpowell. The VSS Unity has six seats for passengers, and will take them 60 miles above the Earth. Tickets cost around £190,000.

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Interior inspiration: Design Week’s picks

Design Week

The visual language of the space plays on the traditions of such a journey: bright colours and plants reflect the sunshine and greenery, while net curtains give a nod to the diners found along the route. It was important also to ensure the “emotional feel” of the space was still domestic. The Green Rooms, by 74.

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Norm Architects balances "richness and restraint" in refresh of Alsterhaus' menswear department

Dezeen

The practice was keen to create a "unity of different universes" across the men's section that would offer customers a richer experience than shopping online – but also wanted the architecture and material palette of the space to look inherently "pure".

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