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Cloud e-commerce offers a more agile future

Inside Retail

To understand the true challenges and value of cloud e-commerce, we surveyed 50 global companies for the white paper “ Steering Through E-commerce Disruption with Cloud ”. According to data presented in the white paper , more than 60 per cent of the total e-commerce workloads function on private and public cloud platforms.

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Influencer Marketing: How to Collaborate with Influencers 

Trade Show Booth Companies - Trade Group

Influencers have large, devoted followings on social media and can easily get the word out about new products and endorse them. Influencers live on a variety of social media platforms, such as Twitter, Facebook, Instagram, and TikTok. Here’s some hot tips on how to collaborate with influencers. What is an influencer?

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EXHIBITORLIVE 2023: The Top Marketing Trends Attendees Want to See 

Trade Show Booth Companies - Trade Group

Let’s face it, the rise of “socialmedia has often resulted in less face-to-face interaction. For those who aren’t predominantly extroverts, socializing takes practice—and it’s clear that sending an email is not the same as talking to someone’s face. Tell us about your highlight from EXHIBITOR LIVE!

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Festivalisation: Putting a Spin on Traditional Trade Shows

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER. Download our white paper "Demystifying Trade Show ROI". With the advent of social media, it’s no surprise people are placing more importance on experiences now that they can share their travels and doings with a wide audience. There are jazz festivals, chili festivals, and movie festivals.

Outdoor 98
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Five Reasons Why Pokémon Continues to Stay Relevant

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER. Download our white paper "Demystifying Trade Show ROI". Pokémon Senior Event Planner, Justin Helling, notes, “For many of our fans, Worlds and other Pokémon champion events are the highlight social events of the year, they feel like they belong, but it’s a larger community.” FREE WHITE PAPER.

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How to Give B2B Trade Show Attendees What They Truly Want 

Trade Show Booth Companies - Trade Group

Produce a host of social media notifications. Develop a page on your website dedicated to the trade show, your attendance, and have all social posts link to this page. Promote Attendance Well before the show doors open, you can begin to encourage attendees to swing by your booth.

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The Hottest Marketing Trends from 2023 KBIS/IBS  

Trade Show Booth Companies - Trade Group

Walker adds, “Before we came to the show, we worked with the KBIS app to make sure we were making the right connections, and we were big on social media.” Their biggest goal for exhibiting at KBIS was to raise brand awareness.