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During the first six months of this year, Amer Sports’ turnover in China soared 52 per cent to$599 million. The company’s portfolio includes Wilson SportingGoods, Canadian outdoor clothing brand Arc’teryx and French sportinggoods firm Salomon.
Brands like Puma, Adidas, and Nike will also be allowed to celebrate their Olympic athletes’ medal wins on socialmedia during the Games for the first time, as the International Olympic Committee (IOC) plans to relax rules governing online marketing in a “pilot project” with the World Federation of the SportingGoods Industry.
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Wilson SportingGoods Co recently unveiled its first retail store in California, located within the well-known Third Street Promenade shopping district in Santa Monica. The program covers select sportinggoods across tennis, pickleball, basketball, football, volleyball and more.
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Amer Sports’ growing reliance on China for its revenue is weighing on the appetite of those considering buying into the sporting equipment maker’s US$1.8 The company behind Arc’teryx outdoor apparel , Salomon sportinggoods and Wilson tennis gear generated 19.4
There has also – anecdotally at least – been rapid growth in so-called informal e-commerce, which occurs through transactions conducted on messaging apps and socialmedia rather than in online shops. This kind of e-commerce has become particularly common in Thailand and Vietnam but quantifying it is tough.
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LEFT) Brian Solis opens IRDC with a compelling keynote; (ABOVE) VMSD’s Jennifer Acevedo sits down for a fireside chat with Dick’s SportingGoods’ Toni Roeller; (BOTTOM) Bevan Bloemendaal led a panel discussion on designing healthy spaces. With every tech revolution, society changes, business changes, life changes.
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