Inside Retail

JUNE 19, 2024

Counter to the ‘doom scroll’, social media can be used to not only facilitate productive conversations with customers but also to generate ideas for products that are all but guaranteed to be best-sellers. Here’s a look at how three brands have harnessed the power of their communities on social media to drive sales.

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Inside Retail

JULY 23, 2024

Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities. Growing numbers of consumers cite social media channels as their preferred means of product discovery.

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Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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Inside Retail

JANUARY 30, 2023

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will include a review of social media platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as live streaming service, Twitch.

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Inside Retail

JULY 1, 2024

Retail NZ, together with online social media platform TikTok, has launched an initiative to entice youth into retail careers. The campaign, 7 Jobs in 7 Days, will feature social media influencers interviewing young retail leaders, showcasing various career pathways in the sector.

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Inside Retail

SEPTEMBER 7, 2023

Australia’s social commerce industry is expected to register a 12.2 Social commerce is defined as the use of social media and digital networks to facilitate transactions between customers and businesses. per cent growth this year reaching a market value of $2.67 billion by 2028. billion by 2028.

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Inside Retail

MAY 29, 2024

Social media has presented an easy way for scammers to reach consumers, by promoting fake websites and e-commerce businesses next to legitimate ones to create a false sense of consumer trust. To get ahead of fraudulent activity, e-commerce businesses can build social proof by tapping into social media conversations. “As

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Inside Retail

OCTOBER 20, 2024

Harli + Harpa is currently recruiting staff using its social media profiles, the Australian Financial Review reported. The new retailer will market itself as “Your walk-in jewellery box” and open a store at Sunshine Plaza, among other planned locations.

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Inside Retail

APRIL 26, 2024

Social commerce Social media platforms are becoming ecommerce marketplaces. TikTok, Facebook, Instagram and Pinterest are starting to integrate native social commerce features, allowing users to hit ‘Shop Now’ on their favourite product-based posts and check out on the app. With over 4.95

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Inside Retail

JULY 23, 2024

Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities. Growing numbers of consumers cite social media channels as their preferred means of product discovery.

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Inside Retail

MAY 14, 2024

“Since Cinnabon landed on Oz shores in 2019, West Australians have been hounding social media asking when it will be their turn, and we are so excited to finally make their wishes come true,” said Boxx Brands MD Brett Higgins.

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Inside Retail

FEBRUARY 23, 2024

Founder of Black Milk Clothing James Lillis has died after an accident during his holiday, the company confirmed on social media on Friday. Lillis succumbed to his injuries and passed away in the arms of his wife, their two daughters, and his best friend. “We We are all shocked and grieving,” the brand said.

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Inside Retail

NOVEMBER 6, 2024

Each industry partner will also run the campaign across its social media channels and retail outlets. SCCA members are running the campaign advertisements for free across more than 300 shopping centres and 3500 digital screens.

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Inside Retail

JANUARY 30, 2024

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. However, there does appear to be one clear winner in the battle of the ads: Meta, the social media giant formerly known as Facebook, which also owns Instagram.

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Inside Retail

SEPTEMBER 5, 2023

In a social media post, the chain said it chose Redfern to start its “mission to create change” by aiding indigenous communities. “We We are proud to be teaming up with some incredible charities and brand partners who are creating opportunity for the Aboriginal people.”

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Inside Retail

NOVEMBER 27, 2024

Webjet is facing legal proceedings for allegedly misrepresenting the minimum price of airfares on its app, email marketing, and social media posts.

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Inside Retail

APRIL 10, 2024

Brands like Puma, Adidas, and Nike will also be allowed to celebrate their Olympic athletes’ medal wins on social media during the Games for the first time, as the International Olympic Committee (IOC) plans to relax rules governing online marketing in a “pilot project” with the World Federation of the Sporting Goods Industry.

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Inside Retail

DECEMBER 4, 2024

Bitmoji, is a platform subsidiary of social media platform Snapchat, and there are over 2.7 Gen Z covers the ages through 12 to 27— meaning the majority of the generation won’t be affected by Australia’s new social media ban for under 16 year olds. billion Bitmoji avatars globally.

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Inside Retail

JUNE 20, 2024

We release daily reels on social media to educate and inform. We are a social media-based business – so these skills are crucial. Social media is a free marketing tool. That 20-year journalism career was not wasted. It blows my mind that we have this as a tool.

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Inside Retail

DECEMBER 3, 2024

Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on social media have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers. In winter sports and snowboarding is a key growth opportunity for the brand.”

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Inside Retail

JANUARY 14, 2024

Scammers lure consumers in with enticing discounted prices on products that are advertised and targeted towards them just like any other legitimate business would on social media, search engines and other online channels.

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Inside Retail

APRIL 7, 2024

Seljak’s blankets will be available for purchase until stocks last, with sale announcements made via its social media account and mailing list. The site will remain live after the closure, offering access to information on blanket care and repair ideas and instructions, and a directory to recycle blankets.

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Inside Retail

JUNE 22, 2022

The regulator said that between March 2016 and October 2018, the company ran in-store and social media advertisements that claimed the phones could be used in pools or sea water. The regulator had first sued the company in July 2019.

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Inside Retail

APRIL 19, 2024

IR : You seem to have an amazing ability to leverage social media and partnerships to drive growth. AC: Social media is my passion. Successful use of social media starts with a deep understanding of your target audience. What’s the secret to your success? I really really love it.

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Inside Retail

JULY 29, 2024

The initial response to the news on social media channels such as Reddit included some praise for the burger offer but mostly questioned the cost and quality of the burgers, service and choice of locations. The US brand launched here in 2016 choosing a Central Coast location to kickstart its growth.

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Retail Focus

MAY 11, 2021

In support of the capital’s creatives thriving through the pandemic, Westfield London and Westfield Stratford City are hosting social media brands that originated as side hustles in 2020 to support small business as non-essential retail re-opens.

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Inside Retail

SEPTEMBER 18, 2024

Boots approached us via email in April after discovering us on social media. Now, it will appear in 165 Boots stores across the UK and Ireland. The business’ founder, Serene Lim (pictured above), commented on the deal, “It is a dream come true. They wanted to launch us in store on 30th September which is much quicker than usual.

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Inside Retail

AUGUST 20, 2024

Currently, the brand’s main social media channel is Instagram, but it does have a TikTok account. The cost of growth Aside from social commerce, Temple & Webster is also investing in TV commercials. The retailer follows just shy of 40 accounts and has over 7,000 followers and 130,000 likes on its abundant video library.

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Inside Retail

APRIL 17, 2024

Inside Retail understands that some of the facts around this event – and some of the content shared on social media – may cause distress to some people. Meanwhile, a candlelight vigil will be held at the Dolphin Court, Bondi Beach – south of the Bondi Pavilion – on April 21 from 5:30pm to 6:30pm.

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Inside Retail

JUNE 30, 2024

Social media shapes wedding retail Christina Wettstein is the co-founder of bridal retail companies Melange de Blanc and Coterie White and has been in the wedding apparel industry for over 17 years. She has observed an increased interest in gown customisation services, largely thanks to social media.

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Retail Focus

JUNE 16, 2023

Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media. Engaging with social media and influencers: Social media platforms play an important role in pop-up stores’ success.

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Inside Retail

JUNE 27, 2022

It also saw US software developer Clearview AI, which collects images from social media websites to build profiles of individuals, destroy data and stop the practice in Australia.

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Inside Retail

MAY 23, 2024

Tools such as mystery shopping, analysis of social media feedback, and customer journey mapping are indispensable in capturing the more subtle aspects of brand perception. In today’s digital age, where online reviews and social media amplify customer voices, even small slips in Invisible PR can escalate into major crises.

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Inside Retail

DECEMBER 8, 2024

Australian retailers with tween and teen consumer demographics could be forced to pivot their marketing strategies when a blanket ban on social media for those under the age of 16 comes into effect on November 28 next year. The gross merchandise value (GMV) generated by Australian social commerce was US$1.63 billion by 2029.

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Inside Retail

SEPTEMBER 12, 2021

Almost half of Australian shoppers now use online search and websites to discover new brands, and one in ten do so through social media, according to a new report by Shopify. Online shopping habits have changed a lot in the last few years, with the acceleration caused by the Covid-19 crisis shifting the way consumers view the channel.

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Inside Retail

JANUARY 2, 2023

Social commerce and live shopping. Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025. Browsing and shopping directly on social media platforms has long been a hallmark of e-commerce in China, now, it’s finally coming to Australia. million) in gross revenue.

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Inside Retail

APRIL 13, 2024

“Roberto was a true artist, wild and wonderful in his use of prints, capable of transforming fantasy into seductive clothes,” he posted on social media platform X. Giorgio Armani said he always had “enormous respect” for Cavalli even though his vision of fashion could not have been more different.

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