Inside Retail

DECEMBER 4, 2024

Bitmoji, is a platform subsidiary of social media platform Snapchat, and there are over 2.7 Gen Z covers the ages through 12 to 27— meaning the majority of the generation won’t be affected by Australia’s new social media ban for under 16 year olds. billion Bitmoji avatars globally.

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Social Media Fashion Strategy Target Market 277

Inside Retail

MARCH 11, 2025

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. That’s why they had an explosion in terms of their ad revenue over the last sort of 12 months as well, he added.

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Strategy Advertising Social Media Marketing 237

Inside Retail

DECEMBER 3, 2024

Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on social media have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers. In winter sports and snowboarding is a key growth opportunity for the brand.”

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Retail Times

FEBRUARY 24, 2025

Aldi is tapping into the growing world of social media wine enthusiasts with the launch of itsWinefluencer Club– an initiative that makes wine tasting more accessible and fun. Today, a new wave of wine lovers are taking to social media to share their […] If you want more information Retail Times get in touch!

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Social Media 59

Inside Retail

DECEMBER 8, 2024

Australian retailers with tween and teen consumer demographics could be forced to pivot their marketing strategies when a blanket ban on social media for those under the age of 16 comes into effect on November 28 next year. The gross merchandise value (GMV) generated by Australian social commerce was US$1.63 billion by 2029.

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Social Media Strategy Balance Space 130

Inside Retail

MARCH 3, 2025

Is social media the answer? Last years Australian Retail Outlook1 recorded a huge increase in the proportion of retailers who said TikTok was their most effective social media channel the figure rose to 40 per cent, up from 14 per cent in 2023.

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Social Media Promotion Engagement Consumer 130

Inside Retail

JANUARY 22, 2025

As a supporter of Clothing the Gaps’ Not a Date to Celebrate campaign, in addition to not observing the public holiday in its retail store, Homie will be lending its brand to the petition website, sharing content across its own social media channels and displaying the campaign poster in its shop window.

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Inside Retail

JANUARY 8, 2025

Share the data and show your customers what happens to returned items and their environmental footprint simple campaigns on email, social media or even at the checkout process can highlight these facts, Woodward elaborated.

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Gifts Social Media Line Space 276

Inside Retail

JUNE 19, 2024

Counter to the ‘doom scroll’, social media can be used to not only facilitate productive conversations with customers but also to generate ideas for products that are all but guaranteed to be best-sellers. Here’s a look at how three brands have harnessed the power of their communities on social media to drive sales.

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Social Media Curate Consumer Marketing 299

Inside Retail

JANUARY 14, 2025

The Wendys brand was built on doing things differently, from square hamburgers to being one of the most talked about brands on social media, Leahy said. Lauren Leahy, the groups chief transformation officer, said the US burger chain brings a fresh approach to the Australian food scene.

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Inside Retail

NOVEMBER 3, 2024

Not only can Masters’ sprint, she can juggle – being the PR head of a global athleisure wear empire, training, and having a blossoming social media career with 300,000 followers. During this time, my social media profile grew – brands, including LSKD, approached me to collaborate.

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Balance Social Media Management Marketing 130

Inside Retail

MAY 4, 2022

Enter the acceleration of social commerce. The role of social media is changing. No longer deemed as an afterthought just for Gen Z, social commerce has evolved in leaps and bounds, engaging people from all backgrounds and demographics. No-one wants their social media experience to be rudely interrupted by boring ads.

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Social Media Advertising Engagement Management 325

Inside Retail

DECEMBER 2, 2024

The centre-left Labor government has targeted Big Tech’s influence, and parliament passed a law last week that banned social media for children aged under 16. Meta Platforms’ Facebook and Instagram together supplied 79 per cent of social media services in the country.

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Social Media Consumer Planning Marketing 130

Inside Retail

JUNE 19, 2024

Counter to the ‘doom scroll’, social media can be used to not only facilitate productive conversations with customers but also to generate ideas for products that are all but guaranteed to be best-sellers. Here’s a look at how three brands have harnessed the power of their communities on social media to drive sales.

Social Media 264

Social Media Curate Consumer Marketing 264

Inside Retail

DECEMBER 18, 2024

Here are the most popular animal-based skincare products and brands trending on social media. While consumers expect colour cosmetics to be cruelty-free and vegan, there seems to be a contradiction when it comes to skincare. Begging the question: Will vegan beauty products still be in demand in 2025?

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Beauty and Health Social Media Consumer Other 246

Inside Retail

FEBRUARY 20, 2025

On social media platform X, Federal Workplace Relations Minister Murray Watt said he will stop the big retailers from slashing penalty rates. . “We are simply proposing that any employees who prefer to take an early mark can opt into that.”

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Social Media Management Other 165

Inside Retail

JANUARY 2, 2025

Loyal following Robinsons road to One Mile started over a decade ago when she began blogging on YouTube and built an audience through social media. One Mile made its runway debut at Afterpay Australian Fashion Week 2022 with its Resort ’23 collections.

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Boutique Fashion Social Media Tailored 278

Inside Retail

JULY 23, 2024

Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities. Growing numbers of consumers cite social media channels as their preferred means of product discovery.

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Social Media Tailored Engagement Consumer 288

Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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Social Media Beauty and Health Engagement Shopping 264

Inside Retail

MARCH 20, 2025

Five billion people now use social media, and retailers cant ignore the progressive shift to shopping on social channels. The earlier a business can learn to stand out via social, the better they will be positioned in the years to come.

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Social Media Apparel Shopping Consumer 130

Inside Retail

JANUARY 30, 2023

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will include a review of social media platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as live streaming service, Twitch.

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Social Media Advertising Fashion Consumer 246

Inside Retail

NOVEMBER 12, 2024

Good design is influential In what might be a surprising revelation given its heavy social media presence, Shevoke doesn’t pay for influencers to wear its eyewear. Within 48 hours of the Shevoke team sharing the paparazzi photos across its social media pages, the featured sunglasses sold out. “We

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Social Media Gifts Fashion Design 147

Retail Focus

NOVEMBER 6, 2024

Alongside Adjoa Andoh, the film also features two renowned beauty social media influencers, who work with Boots on an ongoing basis, @soph and @snatchedbywill , both helping Mrs. Claus by testing all the amazing Boots beauty products as her trusty ‘elf-fluencers’.

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Gifts Social Media Curate Strategy 130

Inside Retail

JULY 1, 2024

Retail NZ, together with online social media platform TikTok, has launched an initiative to entice youth into retail careers. The campaign, 7 Jobs in 7 Days, will feature social media influencers interviewing young retail leaders, showcasing various career pathways in the sector.

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Social Media Management Shopping Marketing 278

Inside Retail

MAY 29, 2024

Social media has presented an easy way for scammers to reach consumers, by promoting fake websites and e-commerce businesses next to legitimate ones to create a false sense of consumer trust. To get ahead of fraudulent activity, e-commerce businesses can build social proof by tapping into social media conversations. “As

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Social Media Advertising Shopping Consumer 286

Inside Retail

SEPTEMBER 7, 2023

Australia’s social commerce industry is expected to register a 12.2 Social commerce is defined as the use of social media and digital networks to facilitate transactions between customers and businesses. per cent growth this year reaching a market value of $2.67 billion by 2028. billion by 2028.

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Inside Retail

FEBRUARY 2, 2025

A survey by software broker Capterra showed 78 per cent research products on platforms like TikTok before purchasing and 54 per cent have shopped directly through social media apps; however, the Love Song survey by Live Nation found that 83 per cent prioritise real-world experiences over digital ones.

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Social Media Beauty and Health Pattern Engagement 130

Inside Retail

OCTOBER 30, 2024

This is the story of Pop Mart, the company behind the Labubu craze, and how a single social media post from a K-pop superstar catapulted the brand into the stratosphere of the blind box economy. The company now boasts more than 450 retail stores and achieved global sales of US$871 million last year.

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Inside Retail

APRIL 26, 2024

Social commerce Social media platforms are becoming ecommerce marketplaces. TikTok, Facebook, Instagram and Pinterest are starting to integrate native social commerce features, allowing users to hit ‘Shop Now’ on their favourite product-based posts and check out on the app. With over 4.95

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Retail Focus

DECEMBER 6, 2024

Direct and Personalized Communication Email marketing with the help from Mailchimp alternatives , allows retailers to communicate directly with their audience, bypassing algorithms and platform restrictions that often limit visibility on social media or other channels.

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Marketing Social Media Engagement Customer Retention 130

Inside Retail

JULY 23, 2024

Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities. Growing numbers of consumers cite social media channels as their preferred means of product discovery.

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Social Media Tailored Engagement Consumer 246

Inside Retail

MAY 14, 2024

“Since Cinnabon landed on Oz shores in 2019, West Australians have been hounding social media asking when it will be their turn, and we are so excited to finally make their wishes come true,” said Boxx Brands MD Brett Higgins.

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Inside Retail

SEPTEMBER 5, 2023

In a social media post, the chain said it chose Redfern to start its “mission to create change” by aiding indigenous communities. “We We are proud to be teaming up with some incredible charities and brand partners who are creating opportunity for the Aboriginal people.”

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Social Media Location Strategy Other 279

Inside Retail

FEBRUARY 23, 2024

Founder of Black Milk Clothing James Lillis has died after an accident during his holiday, the company confirmed on social media on Friday. Lillis succumbed to his injuries and passed away in the arms of his wife, their two daughters, and his best friend. “We We are all shocked and grieving,” the brand said.

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Promotion Tech

DECEMBER 10, 2024

Entertainment Hubs: Screens can host live polls, trivia nights, or social media streams to engage diners during their visit. Interactive Photo Zones: Set up branded backdrops with digital signage to encourage sharable social media moments.

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Social Media Display Engagement Marketing 98

Retail Focus

FEBRUARY 18, 2025

Marketing and advertising: Eye-catching visuals for social media, ads, and catalogs. Whether its a social media ad, a billboard, or a catalog, 3D-rendered visuals are eye-catching and memorable. Here are some key applications: E-commerce product visuals: High-quality images that make your online store stand out.

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Retail Sales Social Media Color Jewelry 130

Inside Retail

APRIL 10, 2024

Brands like Puma, Adidas, and Nike will also be allowed to celebrate their Olympic athletes’ medal wins on social media during the Games for the first time, as the International Olympic Committee (IOC) plans to relax rules governing online marketing in a “pilot project” with the World Federation of the Sporting Goods Industry.

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Social Media Sporting Goods Contrast Marketing 264