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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

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Shopping centre industry alarmed by merger reforms

Inside Retail

The Shopping Centre Council of Australia (SCCA) has expressed alarm over the government’s proposed merger reforms, saying they are “poorly targeted” and add to the regulatory burden. The SCCA believes such a requirement goes beyond the original intent to target market concentration and will unnecessarily capture other markets.

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How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji

Inside Retail

For 80 to 1,100 Snap Tokens— users can shop designer collections from Valentino, Prada and Miu Miu for their Bitmoji avatars. Snapping a bargain Patrons of Prada or Miu Miu will struggle shopping in-store to purchase much under $1000. And in December, Valentino added new styles to the Bitmoji offering. I think not.”

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The consumer preferences driving the next generation of e-commerce

Inside Retail

The Australia Post eCommerce Report 2025 broke down the shopping habits, preferences and values that will define each generation’s spending into the next year and beyond. Retailers who understand the specific needs of each generation can tailor their marketing, product offerings and pricing strategies to match those preferences.

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Matsuya’s director Takehiko Furuya on the department store’s digital launch

Inside Retail

The vision behind launching matsuyaginza.com is to seamlessly integrate Matsuya Ginzas renowned in-store luxury experience with the convenience of digital shopping, Takehiko Furuya, representative director of Matsuya Co and chairman of Mastuya Ginza.com, told Inside Retail.

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Retail Trends in Vaping: What’s Driving Sales for Vape Juice Brands

Retail Focus

Retailers that integrate these technologies into their offerings, such as online product customisation tools or virtual flavour trials, are enhancing the shopping experience and boosting customer satisfaction. Brands that embrace these regulations and position themselves as reliable and responsible gain a competitive edge in the market.

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Here’s how to unlock the power of in-store retail media

Inside Retail

With the evolution of retail media networks, brands and retailers are seizing the opportunity to shape consumer behaviour in real-time, using in-store touch points to elevate the shopping experience.

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