Retailing Insight

NOVEMBER 10, 2022

Many independent retailers and manufacturers want to better use social and digital media tools to connect with customers. They want to remind customers to shop local or independent, showcase new products and services or give them a sneak peek of things to come. Ready to improve your social media game next year?

Social Media 52

Social Media Engagement Planning Marketing 52

Inside Retail

OCTOBER 9, 2024

Social frenzy Bubble has amassed over 2.7 million followers on TikTok since launching in 2020 and is poised to surpass nine figures in annual revenue this year, thanks to its steadfast target market of tweens and teens. By stocking Bubble locally, Priceline will be hoping to drive younger shoppers into its stores.

Marketing 130

Marketing Target Market Social Media Strategy 130

Retail Times

APRIL 6, 2021

We don’t need to tell you that the days of traditional shopping are behind us. Whether it’s curbside pick up, cause based marketing, or social shopping — the way retailers are doing business is rapidly evolving. Social shopping. Experiential shopping. Contactless shopping. hours online daily.

Shopping 104

Shopping Consumer Social Media Strategy 104

Inside Retail

APRIL 28, 2021

Yet, Shein was the most downloaded fashion shopping app on Apple’s app store in Australia at the end of March 2021. It achieved sales of US$50 million within four years and also became an early adopter of using influencers on social media to drive sales. Chances are not many will point towards Chinese online brand Shein.

Fashion 162

Fashion Social Media Target Market Consumer 162

Inside Retail

NOVEMBER 14, 2022

Shoppes at Londoner is the latest project from Sands Retail and, together with developments at the Venetian, Four Seasons and the Parisian on the Cotai Strip, constitutes Sands Shoppes Macao, the largest duty-free luxury shopping experience in Macao. So we work a lot on social media, making sure we have Instagram-able moments and so on.

Social Media 130

Social Media Shopping Target Market Perspective 130

Inside Retail

MARCH 27, 2024

“Utilising our channels and stylists to promote practicality and accessibility of sun-safe behaviour through a fashion lens also provided a new way to engage with segments of their target market outside of their traditional marketing ecosystem,” said Robinson.

Social Media 130

Social Media Fashion Engagement Promotion 130

Inside Retail

OCTOBER 17, 2022

Yusof has noticed her customers in the higher income bracket are still shopping as per usual. However, for the ones in the mid-to-high income bracket, they seem to be shopping for good deals and will pounce once promotions are being offered. “We I guess people were excited to go grocery shopping at the time,” she added.

Fashion 130

Fashion Social Media Gifts Promotion 130

RetailMinded

JULY 9, 2021

Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. The social distancing restriction for example meant that more people are shopping online than in brick-and-mortar stores. You can partner with other businesses just to target your brand name to gain traction among your target market.

Strategy 98

Strategy Marketing Social Media Advertising 98

Inside Retail

AUGUST 26, 2024

Although 60 per cent of Australians discovered a new brand through social media and online, 56 per cent are uncomfortable making purchases through these platforms and trust in social media is ranked lower than other industries,” Gray, the founder of I Got You consultancy, told Inside Retail.

Social Media 113

Social Media Strategy Concept Form 113

Inside Retail

MARCH 12, 2024

We do try and make it as easy as possible to shop online with us – we do free express shipping and free returns with Australia Post for all orders, returns and exchanges,” she said. “I Currently, the business strategy is social-first, which guides how the brand initially engages with customers. It’d be quite tricky,” she said.

Social Media 130

Social Media Tailored Pattern Fashion 130

Inside Retail

JUNE 27, 2022

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Consumers are at the heart of all we do. Explosive sales growth. Holistic expansion strategies.

Consumer 130

Consumer Target Market Expansion Curate 130

Snap Retail

APRIL 20, 2021

Once you develop your initial idea, take your time shopping it around. Take Advantage of Social Media. Another effective marketing that you can use in your arsenal is social media. You can integrate various social media tools into your marketing strategy.

Social Media 81

Social Media Target Market Planning Promotion 81

Retail Bound

NOVEMBER 21, 2023

Jump ahead to today, and you can buy everything from pizza to pants to pillows all from your phone or laptop, and social media is making that even easier — specifically TikTok. By making shopping fun, consumers feel closer to the brand, which ultimately leads to greater loyalty and more purchases over time.

Consumer 52

Consumer Shopping Social Media Perspective 52

Inside Retail

JUNE 20, 2022

The social media giant also just announced it will be launching a digital clothing store where customers can purchase designer outfits for their avatars from brands such as Balenciaga, Prada and Thom Browne. Online shopping trends. The metaverse won’t be built overnight. Evolution not revolution. AR is here to stay.

Art 130

Art Social Media Strategy Reimagine 130

Inside Retail

AUGUST 12, 2021

This week, online marketplace The Iconic became the first major ANZ retailer to launch a tailored shopping destination for people with disability, marking a major step forward for inclusivity in fashion. The Adaptive Edit focuses on functional style with features such as fits for prosthetics, a variety of closures and seated-wear.

Fashion 130

Fashion Tailored Social Media Target Market 130

RetailMinded

AUGUST 31, 2022

However, despite the obvious nature of social media advertising, it can be very difficult to focus on a specific target market. An email marketing campaign allows you to provide comprehensive information about your product to one or more niches that your research has identified.

Advertising 98

Advertising Social Media Circulation Promotion 98

Creative Displays Now

APRIL 4, 2023

Understand Your Target Market When deciding on a design for your CPG retail displays, it is helpful to break down your target audience and conduct research about their shopping habits and in-store behavior. Explore questions like: What does my target customer value? Create a design with your ideal customer in mind.

Display 90

Display Target Market Color Advertising 90

Inside Retail

JULY 24, 2023

The limited-edition collection includes many of the brand’s best-selling products, from scarves to shopping bags to ready-to-wear fashion. She revealed that Duck invests a lot more marketing into collaborations,so she expects them to generate more revenue than normal collections.

Social Media 100

Social Media Balance Fashion Target Market 100

Retailing Insight

MAY 2, 2024

It includes media relations, identifying correct advertising and media platforms, content creation, media management, event coordination, campaign planning, analysis and measurement, and more. You can hire people like an advertising agency, PR agent, social media marketers, SEO expert, videographer, graphic artist, etc.,

Marketing 52

Marketing Social Media Advertising Outdoor 52

Retail Bound

DECEMBER 19, 2023

These platforms not only offer a wide variety of products but also provide a convenient and hassle-free shopping experience. These include traditional retail channels, social media platforms, and e-commerce websites. Each of these options has its own set of advantages and disadvantages.

Social Media 52

Social Media Target Market Advertising Marketing 52

RetailMinded

FEBRUARY 23, 2024

Transitioning from a physical shop floor to the online market is like swapping a bicycle for a spaceship. From understanding who’s gonna buy your stuff to making sales on social media without breaking a sweat, we’ll show you how to turn your virtual ‘Open’ sign into ‘Sorry; We’re Popular.’

Social Media 52

Social Media Target Market Shopping Engagement 52

Retailing Insight

JANUARY 22, 2024

I f you’re planning to expand your business into new markets or launch new products, you need to find your target markets to maximize your success. A target market is a group of people, also known as end users, that are identified to be your product or services best potential customers. Who Is Your Customer?

Marketing 52

Marketing Target Market Gifts Social Media 52

RetailMinded

JULY 6, 2024

Understanding Your Target Market and Their Needs You need to know who you’re selling your product to. You need to connect with your customers and understand their shopping habits and preferences in order to increase sales. For physical stores, this means being in areas where your customers live, work, or shop.

Social Media 52

Social Media Promotion Layout Strategy 52

Retail Bound

OCTOBER 1, 2024

The first step in creating a powerful brand experience is knowing your target audience. What are their interests, preferences, and shopping habits? Conduct thorough market research and gather data on your target audience to gain insights into their needs and wants. Utilize social media and influencer marketing.

Social Media 52

Social Media Display Promotion Tailored 52

RetailMinded

SEPTEMBER 12, 2023

Winning the International Market for Your Small E-Commerce Business Know Your Audience Before you can start selling to people from different countries, it’s crucial to understand who they are and what they like. Research their interests, culture, and shopping habits. Create a User-Friendly Website Think about shopping online.

Marketing 52

Marketing Social Media Engagement Target Market 52

RetailMinded

SEPTEMBER 20, 2021

However, it’s essential to assess the unique requirements of your business before trying any of these: Social Media Marketing: Nowadays, almost any business can leverage social media to market their brand. Social media marketing can be performed at a low cost with favorable results.

Social Media 52

Social Media Promotion Target Market Merchandising 52

RetailMinded

JULY 17, 2022

This will help companies create targeted marketing campaigns that are more likely to result in conversions. One of the most important aspects of marketing is customer segmentation — dividing customers into groups based on shared characteristics. Another way that AI is driving marketing is through the use of voice technology.

Marketing 94

Marketing Customer Engagement Engagement Strategy 94

RetailMinded

OCTOBER 1, 2023

From harnessing the power of social media influencers to crafting intricate omnichannel campaigns , independent retailers must cross over the complexities of modern marketing tactics. Understanding Your Audience Any effective marketing strategy is based on a profound understanding of the target market.

Strategy 52

Strategy Social Media Display Engagement 52

Greater Group

AUGUST 27, 2019

In today’s fast-changing retail landscape, “ Instagrammable moments ” are now part of many retail design briefs, where clients are requesting myself and my team to consider social media platforms when designing retail projects. trillion, show no sign of slowing down. In Singapore, Millennials make up 22% of the overall population.

Design 52

Design Social Media Shopping Balance 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

NOVEMBER 23, 2022

By understanding this data, you can gain insights into your customer’s needs and preferences, which can, in turn, help you to improve the shopping experience and boost sales. . Furthermore, understanding your customer base can help you make better marketing and advertising decisions and analyze security trends in cryptography.

Target Market 52

Target Market Social Media Layout Strategy 52

Creative Displays Now

MARCH 4, 2024

Traditional marketing: This type of marketing reaches people through offline channels, including newspaper ads, billboard signs, direct mail and radio ads. Digital marketing: Online marketing can use organic or paid ads to reach your target audience through multiple online platforms like emails, texts and social media posts.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Retail Bound

FEBRUARY 1, 2023

If you startup or D2c looking to take your product to the retail channels like stores, catalog companies, and maybe even TV shopping networks, it is important to know what strategies will be most successful. Make sure your website and social media channels are professional, informative, and reflective of your product or service.

Social Media 52

Social Media Target Market Strategy Promotion 52

Mike Anthony

JANUARY 13, 2021

Apparently, men and women are remarkably similar when it comes to shopping. Apparently that means that we can take a one-size-fits-all approach to how we market to shoppers. If we could just copy and paste a marketing strategy no matter who we were targeting? But to then suggest that men and women shop ‘the same’?

Marketing 52

Marketing Target Market Social Media Planning 52

Mike Anthony

JANUARY 13, 2021

Apparently, men and women are remarkably similar when it comes to shopping. Apparently that means that we can take a one-size-fits-all approach to how we market to shoppers. If we could just copy and paste a marketing strategy no matter who we were targeting? But to then suggest that men and women shop ‘the same’?

Marketing 52

Marketing Target Market Social Media Shopping 52

Contra

JANUARY 25, 2023

The design of the advertisement has to match the interests of the target audience, a highly important factor in succeeding is grabbing the attention of the intended target market, so design your advertisement around their interests and what might catch their attention and get them talking.

Marketing 52

Marketing Advertising Hobbies Social Media 52