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Using these elements to bring attention to your brand is called visualmerchandising. It’s a crucial strategy to make your products stand out in a competitive retailspace. Effective visualmerchandising can have a significant impact on your bottom line. VisualMerchandising Explained.
Pose the question “what is visualmerchandising?” to a retailer today, and the response will likely be somewhat different than the answer to that same question several years ago. That’s because the retail experience is evolving. The Art & Science of VisualMerchandising & Customer Experience.
In an environment where differentiation is key, Extended Reality (XR) in Retail is transforming the customer experience in stores. The most innovative brands are already using XR to merge the physical and digital worlds, creating more attractive, interactive, and personalized retailspaces.
This is because ingredients such as lighting and visualmerchandising each have a crucial role to play in attracting customers to a retailspace and persuading them to make a purchase. In developing the brand story, the business does not focus on itself, but rather on its targetmarket and that market’s problems.
In a perfect world, businesses would be able to take individual customers by the hand and show them around their retailspaces. Such personalised guidance is not always possible in the real world, particularly for large enterprises with retailspaces visited by hundreds of customers a day.
Such a concept would then be executed by incorporating elements of biophilic design throughout the retailspace such as earth colours and organic materials. The way a brand wants to engage with customers and vice versa has a direct impact on the retail design concept as a whole and store layout in particular.
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