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5 Marketing Strategies To Help You Find New Customers

RetailMinded

Yet, the pandemic disrupted client acquisition tactics forcing retail businesses to adopt new mechanisms to attract and keep customers. This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. Think Influencer Marketing. Go Where Your Customers Are.

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Innovate or die: How brands can create impact

Inside Retail

When it comes to the retail space in this day and age, this old adage has a familiar ring to it. This era of retail is undergoing a technological revolution unlike any other. Just to put it in perspective, there will be 300 million Gen Z consumers in China alone in the coming years, so marketers need to be ready to pounce.”.

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The importance of an elite B2B customer experience

Inside Retail

Despite this understanding, many retailers still under-invest in their B2B customer experience. Instead, investment is prioritised in cost-reduction strategies, process efficiencies, IT modernisation, support, and back-office initiatives. As a result, these retailers often offer less-than-optimal experiences to B2B customers.

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Rebecca Vallance’s chic new Sydney flagship store is a sign of what’s to come

Inside Retail

Twelve months in the making, the store offers customers an elevated experience in a larger retail space. Diversifying the product offering Rebecca Vallance’s target market is the modern woman who wants to dress up to look chic and feminine.

Expansion 147
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Finding Your Perfect 3PL Partner – Tips for Product Startups

Retail Bound

Ideally, they should be located close to your target markets to reduce shipping times and costs. These tools provide valuable insights into your operations, helping you identify areas for improvement and optimize your logistics strategy. Have you considered launching your product brand in retail?

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Extended Reality (XR) in Retail: The Store Design Revolution

CAAD

In an environment where differentiation is key, Extended Reality (XR) in Retail is transforming the customer experience in stores. The most innovative brands are already using XR to merge the physical and digital worlds, creating more attractive, interactive, and personalized retail spaces.

Design 52
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Aligning Ambition: Bridging the Gap Between Design Vision and Commercial Fitout Strategy

Greater Group

A company must connect its design vision with its commercial fitout strategy to be able to communicate it effectively to its fitout provider, and ultimately, complete a fitout best equipped to achieve its business goals. Relate these common words to the company branding and the needs of the target market.