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Why retailers must rethink their Meta and Google ad strategies in 2025

Inside Retail

Recalibrating social media Retailers might not be seeing a return on investment from Meta and Google because theyve let ads become their entire marketing strategy instead of what they should be an accelerator, according to co-founder of digital agency Ecom Nation Mal Chia.

Strategy 237
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The Strongest Retail Marketing Strategies That Appeal to Students

Retail Focus

Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation. With the right strategies, retailers can unlock the potential of this vibrant demographic, turning casual browsers into dedicated customers.

Strategy 130
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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? Aligning marketing strategy to a range of potential futures allows us to mitigate risks and reduce unintended consequences, while taking advantage of opportunities.

Strategy 245
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How GMG plans to win Southeast Asia’s sports retail market

Inside Retail

Despite its rapid expansion, GMG remains focused on a localised approach, tailoring its retail strategies to consumer behaviours in Malaysia, Singapore and Indonesia. Further reading: How Dubai sportswear giant GMG aims to crack the Southeast Asia market. However, expanding in Southeast Asia is not without challenges.

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Ksubi CEO Craig King talks store expansion and retail growth strategy

Inside Retail

Streetwear brand Ksubi is making a splash in the Australian retail market, with new stores in Sydney and Melbourne, and a high-profile creative director in Pip Edwards. This story first appeared in Inside Retail’s 2025 Australian Retail Outlook, powered by KPMG. CK: Finding a replacement for Yellowstone.

Strategy 130
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Experts discuss Printemps’ chance of success in the US retail market

Inside Retail

Lendrum, the CEO of Printemps US, told Womens Wear Daily that the key factor expected to drive the retailers success in the US is Printempss experientially-driven strategy. But Printemps is going to change this They have made it clear that they are bringing something entirely new to the US luxury market.

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Recharge Your Digital Pricing Strategies with Data Science

Retail Focus

As other sectors, including travel and hospitality, experienced online commerce surges, the retail market shifted at a more leisurely pace. Data science has a key role to play in achieving that vision for retailers in the all-important price, promotion and markdown cycle.

Strategy 200