G’day USA: What’s driving the wave of Aussie brands taking on American retail
Inside Retail
OCTOBER 1, 2024
They join a host of Aussie-born apparel and lifestyle brands, including July, Princess Polly, Culture Kings, Bared Footwear, Papinelle and Frankie4, that have been expanding their omnichannel presence in the American retail landscape over the past few years. We as humans buy with emotion first and justify with logic later.”
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