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The Strongest Retail Marketing Strategies That Appeal to Students

Retail Focus

Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation. With the right strategies, retailers can unlock the potential of this vibrant demographic, turning casual browsers into dedicated customers.

Strategy 130
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Investment fund takes half share in Brisbane’s Grand Plaza Shopping Centre

Inside Retail

A 50-per-cent share of Brisbane’s Grand Plaza Shopping Centre has been acquired by EG Australian Core Enhanced Funds for an undisclosed amount. EG’s head of capital transactions, Sean Fleming, said Grand Plaza mall will benefit from the anticipated capital growth and cap rate compression across Australian retail markets this year. .

Shopping 246
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The rise of livestream shopping

Inside Retail

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. From TV shopping channels to online shopping, videos have demonstrated that they are the best method to connect with customers at the convenience of their own home.

Shopping 204
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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? TRA is currently working on a foresight project for a large retailer in Australia to help them understand the attitudes of a particular demographic and how they affect shopping behaviour.

Strategy 245
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Recharge Your Digital Pricing Strategies with Data Science

Retail Focus

As other sectors, including travel and hospitality, experienced online commerce surges, the retail market shifted at a more leisurely pace. A recent global shopper survey revealed that while 78% of shoppers often or always shopped in-store prior to COVID, by spring 2021 that had dropped by half to 39%.

Strategy 200
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The “Great Mall Resurgence” in the American retail market

Inside Retail

The multi-store shopping centre steadily grew in popularity in the US, hitting peak popularity in the 1980s. According to a report released by real estate agency Cushman & Wakefield, in the first quarter of 2024, shopping center vacancy reached 5.4 As Baird warned, “Retailers need to pick their malls carefully.

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From China to India, how the world’s retail markets stack up: report

Inside Retail

China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions. Despite sales remaining below the pre-pandemic level and weak consumer sentiment, retail growth is expected to reach 5 per cent from 2022 to 2027. AI has significant potential to drive retail transformation.