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Retail Reimagined: The Rise of Experiential Shopping

Retail Focus

Finally, the physical retail space is being reimagined. Furthermore, experiential retail can generate significant word-of-mouth marketing as customers share their unique shopping experiences on social media. The post Retail Reimagined: The Rise of Experiential Shopping appeared first on Retail Focus - Retail Design.

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Most Australians still see ‘shopping’ as in-store, not online: Shopify

Inside Retail

Almost half of Australian shoppers now use online search and websites to discover new brands, and one in ten do so through social media, according to a new report by Shopify. Online shopping habits have changed a lot in the last few years, with the acceleration caused by the Covid-19 crisis shifting the way consumers view the channel.

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Five key consumer behaviour and technology shifts impacting retailers

Inside Retail

Now, with the advancements of AI, social-media channels such as TikTok, Snapchat, Instagram and YouTube will become the new data sources for personalisation and engagement just as they have become the driving force for product discovery and even purchase. This means going further than just setting up a great website or mobile app.

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Reimagining tradition: Rive Gauche Pâtisserie embraces change in Singapore

Inside Retail

Now, by adding a larger focus on social media into the mix, Rive Gauche is reaching a new audience. “We We are attracting a much younger crowd now, it used to be only the over 35 demographic, but now we are getting more traction on social media, so it’s great that we are connecting to a much broader audience,” she enthused.

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Dusk CEO Vlad Yakubson on the retailer’s transformation into a lifestyle brand

Inside Retail

Omnichannel marketing From a digital perspective, Dusk is investing in social media marketing and upgrading its online store. The next stage will involve consolidating the retailer’s bricks-and-mortar footprint and then reimagining the look and feel of its stores to immerse customers in the “feeling of fragrance”.

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The new trend in retail is hyper-efficiency

Inside Retail

Online and in-person selling quickly became complementary strategies and soon that model gave way to omnichannel retailing – delivering a seamless customer experience across all platforms including physical space, e-commerce, mobile applications, and social media.

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‘Not about products’: The genius of Moncler’s global, digital runway event

Inside Retail

Moncler Genius has reimagined the frequency of traditional collections, switching from bi-annual collections to monthly collections and thereby appealing to a youthful audience with a more modern product drop strategy. “It We’re past the point of marketing to a few social media platforms.