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Here’s how to unlock the power of in-store retail media

Inside Retail

If product inventory falls beneath a certain level, campaigns can be paused, and when there is a surplus of stock, a campaign can be promoted more heavily. Digital in-store assets are ideal for promoting when your avocados are ripe to help move them out the door.” Avocados go from being cricket balls to balls of mush within 24 hours.

Promotion 130
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Collecting first-party data is critical to retail success. Here’s why

Inside Retail

First-party data allows customers to be segmented into groups that brands can tailor relevant, timely promotions to – no more emails promoting children’s clothing to bachelors who have only ever bought menswear from you, for example. “If you know who someone is, you’ve got their details; that’s very powerful.”

Strategy 242
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Why companies are showing young employees how to manage money

Inside Retail

What will they need to know if they are promoted? If face-to-face isn’t possible under Covid restrictions or geographic reach, consider virtual options: Facebook Live presentations or interactive webinars. . · Basic budgeting – how much does that daily coffee cost over a year? Also look at their current role and future career.

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Decoding the journey from online research to in-store purchase

Inside Retail

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions. Watch the full webinar here.

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AI-driven solutions take supply chain planning to the next level

Inside Retail

The resulting improvements to demand forecasting and other supply chain issues provide greater supply chain visibility, which leads to space optimisation and more accurate strategies for stock allocation, workforce deployment, and promotion and markdown management.

Planning 130
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How Spindrift Leverages Data to Evolve, Pivot, and Optimize Summer Promotions

RepslyBlog

If you missed our webinar on “FMCG Retail Execution Excellence - Best-in-Class Strategies to Attacking Summer Promotions Season with Confidence” with POI, you’re in luck!

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All in: Why General Pants, Lululemon and Kmart are investing in mental health

Inside Retail

The retailer also made free counselling, webinars and sleep and meditation tools, discounted gym memberships and anonymous support chat rooms for all employees. The brand offers its employees mental health first aid training, psychology benefits, an employee assistance program, and paid time off to promote wellbeing.