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How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji

Inside Retail

In translating its latest collection into Bitmoji avatars, Valentino promotes individual expression and fosters an ever more global community through the brand’s most iconic motifs.” It comes down to the target market’s impression – is presence on a channel worth enough to degrade your brand premium? “I

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Can JB Hi-Fi maintain its record sales amid cost of living challenges?

Inside Retail

In its preliminary half-year results, JB Hi-Fi attributed record sales to strong consumer demand, and its well-executed promotional strategies during Boxing Day and Black Friday. She contends that – as other retailers struggled with online delivery times – JB Hi-Fi’s click and collect and in-store options have been attractive to customers.

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How retailers celebrated Thailand’s Songkran water festival

Inside Retail

Third, retailers leverage the occasion to offer promotions on a whole slew of seasonal items, such as air conditioners, fans, small swimming pools, barbecues and camping accessories. International arrivals boost Songkran spending Thai nationals are not the only target market for retailers during Songkran.

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Here’s how to unlock the power of in-store retail media

Inside Retail

If product inventory falls beneath a certain level, campaigns can be paused, and when there is a surplus of stock, a campaign can be promoted more heavily. Digital in-store assets are ideal for promoting when your avocados are ripe to help move them out the door.” We have seen numerous examples of the same sort of statistics,” he said.

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How to include disability in your advertising – without getting cancelled

Inside Retail

They feature someone with a disability but they make that the centre point of the campaign; either promoting themselves (which is purely self-serving) or making their efforts all about the disability. A surprising number of brands fall short when it comes to considering the customer experience their target market enjoys from them.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

Cultural appreciation The Games always promote cultural appreciation by showcasing diverse traditions and customs from around the world. Community-focused initiatives build loyalty and strengthen the brand’s presence within local markets.

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The role of small gifts in customer loyalty

Retail Focus

This, in turn, promotes customer loyalty and repeat business by showing people that you genuinely care about them. In addition, gifts act as a fantastic promotional tool because the people who use them are consistently exposed to your brand name and logo. At the end of the day, everyone enjoys receiving presents – even small ones.

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