Remove Promotion Remove Tailored Remove Target Market
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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. The best retail collaborations appear to be organic, and this partnership met the mark with The Iconic promoting sun safety from a style and fashion perspective.

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How making data-driven decisions in retail is changing

Inside Retail

Doing this involves crunching a huge amount of data to enable highly targeted marketing campaigns and personalised product recommendations. This helped the brand to offer highly tailored product recommendations in store as well as online, driving an 11% increase in revenue.

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Alibaba exec talks about how Australian businesses can target SEA and China

Inside Retail

“Many SMEs in Australia may struggle to navigate the complexities of entering new markets and establishing the right networks. Our service addresses this challenge by providing a curated selection of potential partners tailored to each business’ specific needs and capabilities,” she told Inside Retail.

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5 Kinds Of Promotions You Can Implement For Your Retail Store To Attract Customers

RetailMinded

One time-tested and effective strategy for attracting retail customers is to hold different types of promotions. Your promotional campaigns can do a lot to generate excitement and pique the curiosity of customers who would otherwise shop elsewhere for their needs.

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Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

Aussie shoppers are increasing brand-switching habits by always comparing prices (73 per cent); making unplanned purchases after seeing promotions and discounts (68 per cent) and stocking up on sale items (80 per cent) (1). Using a high-propensity audience is a very effective way to promote your products or services through digital channels.

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Raishma’s founder: “Setbacks only fuel my determination to overcome challenges”

Inside Retail

The retail strategy needs to be modified to fit the target market and how this resonates with the customers. Tailoring the retail strategy to the market’s needs is the key. I am committed to making couture style accessible and promoting ethical fashion practices as we expand.

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Tips and Tricks for Creating Effective Displays for CPGs

Creative Displays Now

While you can opt for pre-designed stock displays, they are not tailored to your products, and you could wind up with a design similar to a competitor’s. Taking time to explore your target market will help your brand determine the best way to capture shoppers’ attention in stores.

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