Inside Retail

AUGUST 14, 2024

TikTok’s tool kit TikTok provides a whole new set of tools for retail brands and content creators to leverage: Shop ads allow sellers to promote their TikTok Shops, converting app users to customers seamlessly. Shop Tab is an online marketplace where customers can quickly search for products and compare promotions to find the best deal.

Shopping 263

Shopping Promotion Marketing Form 263

Compliantia

JULY 4, 2023

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

Promotion 98

Promotion Location Management Customer Engagement 98

Inside Retail

JULY 27, 2023

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. It then suggests outfits and clothing pieces tailored to each individual’s taste.

Shopping 243

Shopping Tailored Customer Engagement Engagement 243

Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Retailers need to reflect the tailored and personalised experience of online, but in-store.”.

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

SEPTEMBER 30, 2024

This is often driven by customers being wary of promotional ‘traps’, where the full price kicks in after an initial promotional period, leading to higher-than-expected expenses if they forget to cancel or pause their subscription.​ These subscriptions often include curated selections of products tailored to individual skincare needs.

Marketing 246

Marketing Beauty and Health Promotion Customer Retention 246

Inside Retail

SEPTEMBER 24, 2024

IR: How does Mattel plan to tailor its retail strategy to the diverse markets within Asia Pacific? We look at each market, tailoring our brands across different touchpoints and reframing opportunities. PF: At Mattel, we have a deep-rooted legacy in Asia Pacific, and we view our consumers as dedicated fans.

Consumer 277

Consumer Strategy Tailored Planning 277

Retail Focus

JUNE 21, 2023

As a result, retailers can tailor offers to individuals to build brand loyalty through discounts on their birthdays or when they’re in the store. For example, if the weather is hot, the displays can promote beach wear and ice cream, and if it’s snowing the screens can promote warming drinks and winter clothing.

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Tailored Promotion Display Layout 173

Inside Retail

JULY 27, 2021

By developing decisions based on sound, sustainable analytics-based information, multinational retail consultancy Scalene Group is positively impacting product ranging, category space allocation, store network development and even promotional pricing for retailers spanning three continents.

Management 234

Management Tailored Space Location 234

All Work

AUGUST 7, 2023

By providing options and flexibility in the office plan, organizations can create an environment that both welcomes and supports all individuals within, ultimately promoting their well-being, productivity, and overall job satisfaction. Workplace design plays a crucial role in promoting a positive and inclusive work environment.

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Tailored Space Promotion Harmony 65

Inside Retail

NOVEMBER 28, 2023

Similarly, a birthday or anniversary flow can be set up – with or without a price drop promotion – targeting gift-givers or customers who want to treat themselves on their special day. Thank you messages can be tailored to new shoppers or returning customers. The promotion boosted Arizona’s off-season revenue by 201 per cent. “In

Flow 287

Flow Marketing Social Media Promotion 287

Inside Retail

NOVEMBER 25, 2024

billion, Temu’s growth has been meteoric, largely fuelled by its competitive pricing and frequent promotional events. For Amazon, Temu and Shein, data is their most valuable asset, allowing them to tailor their offerings, streamline logistics, and optimise customer interactions in ways that traditional retailers cannot.

Fashion 246

Fashion Customer Engagement Strategy Consumer 246

Retail Focus

MAY 14, 2024

It’s not really like you’re only into selling luxury items; you have high-value offerings about tailored experiences that can speak volumes to financially savvy elite customers. It will also allow you to offer tailored incentives or rewards to customers who are CMA account holders.

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Strategy Tailored Pattern Promotion 147

Inside Retail

JANUARY 3, 2023

Retail workers have access to information about products, promotions, and pricing instantly. For instance, interactive displays can provide tailored product recommendations or promotions based on each shopper’s purchase history and preferences.

Shopping 290

Shopping Display Social Media Department Stores 290

Inside Retail

AUGUST 1, 2024

These technologies will provide deeper insights into product usage and preferences, allowing brands to tailor their offerings more precisely to individual consumers.” And it will also allow consumers access to promotions.

Consumer 261

Consumer Marketing Tailored Balance 261

Inside Retail

AUGUST 17, 2022

However, these positives are likely attributable to a range of factors – including inflation, fewer sales promotions being pushed by brands this year and more big-ticket holidays and high full-price items being sold – as opposed to consumers buying more, given the number of units purchased per online sale actually fell 19 per cent.

Consumer 246

Consumer Pattern Tailored Promotion 246

Inside Retail

JUNE 21, 2021

In just three months, online promotional company Click Frenzy has developed and launched a new year-round digital marketplace called Click Central, billed as an everyday destination for special online deals.

Tailored 147

Tailored Promotion Marketing Shopping 147

Inside Retail

NOVEMBER 7, 2023

Dykes also points to CEQ’s bulk deals – such as its ‘apple bins’, costing about 40 cents per apple – as a way to promote fresh produce. “A Dykes noted that CEQ is working to collate and understand this data, so it can tailor its offering accordingly. Now, this process might take a few days, and involve reduced costs.

Location 277

Location Line Concept Tailored 277

Inside Retail

SEPTEMBER 12, 2023

Cutting through According to Annabel Pittendrigh, a client executive at Bastion Insights, many Australian retailers have missed the mark when it comes to customising and tailoring their marketing and communication efforts to resonate with these diasporic communities.

Consumer 263

Consumer Department Stores Contrast Engagement 263

Retail Focus

JULY 6, 2023

WonderDays take gifting to the next level by offering unique and unforgettable experiences tailored to the recipient’s interests. These specialised vouchers allow you to tailor the gift to the recipient’s preferences, making it more personal than ever before. The key here is customisation.

Gifts 130

Gifts Marketing Tailored Promotion 130

Retail Focus

DECEMBER 10, 2021

Lucy Hinton, Head of Client Operations, Flashtalking by Mediaocean explains: “Retailers are operating in an overcrowded and competitive marketplace, and consumers continue to engage with and are persuaded by increasingly tailored content across a wide range of touchpoints – with new video mediums like CTV and TikTok driving huge engagement levels.”.

Consumer 311

Consumer Engagement Flow Tailored 311

Inside Retail

MAY 2, 2021

And many of the most exciting emerging retailers have built their core brand premise around promoting social change and the notion that retailers have a responsibility to make a positive contribution to society. It seems like every week our major supermarkets are launching a new sustainability initiative.

Consumer 246

Consumer Tailored Shopping Promotion 246

Inside Retail

DECEMBER 12, 2024

Its a time of heightened consumer spending, aggressive promotions, and operational intensity. Was it a specific promotion, product, or referral? Armed with this knowledge, you can tailor marketing and retention strategies to the unique needs of each segment, ensuring communications feel relevant and personalised.

Strategy 130

Strategy Customer Retention Customer Engagement Tailored 130

Retail Focus

DECEMBER 12, 2024

With 50 acres of parks, the project aspires to build a community around four commitments: achieving zero carbon emissions, ensuring excellent connectivity, promoting sports and recreation, and creating a place where everyone can thrive. By 2029, the project is expected to deliver 3,400 homes.

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Expansion Retail Space Space Marketing 264

Inside Retail

APRIL 29, 2021

The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Retailers, we’ve got the best content tailored just for you. Check it out here. The post Lacoste Japan advances towards a zero-party data strategy appeared first on Inside Retail.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Inside Retail

DECEMBER 17, 2024

Previously, the focus has been on using customer demographics and historic purchasing data to tailor the shopping experience, with real-time recommendation engines creating highly curated product promotions. The app learns from customer interactions and provides tailored recommendations.

Tailored 130

Tailored Curate Shopping Engagement 130

Inside Retail

OCTOBER 7, 2021

Pinterest will roll out new features for brands to promote products and ideas to users, the digital pinboard company said Wednesday, part of an effort to grow online shopping on its site. For example, a creator can make a video post about a dessert recipe, and a baking brand can pay to promote that ad to more users.

Shopping 130

Shopping Social Media Advertising Tailored 130

Retail Focus

DECEMBER 8, 2021

Supermarkets, for example, are targeting promotions based on different areas of their stores or using screens to manage queues. Data collected from online engagement can even be applied to tailor in-store messaging and content based on online trends and demand. Good content is always key.

Display 208

Display Engagement Promotion Shopping 208

Retail Focus

SEPTEMBER 6, 2023

With careful planning, precise timing, spellbinding storefront decor, and tailored advertising, your initial launch could pave the way for your immense success in the retail industry. Leverage every communication channel available to you, from local press and influencer partnerships to social media promotions and email marketing.

Social Media 130

Social Media Promotion Color Advertising 130

Inside Retail

FEBRUARY 13, 2024

We’ve rolled out a brand campaign for the first time and the promotional calendar is tighter and our range is better than ever. “Most Australians haven’t even visited Temple & Webster, let alone bought from us. We need to let people know about our great proposition,” Coulter said. “We’ve

Interior Design 264

Interior Design Marketing Tailored Advertising 264

Inside Retail

SEPTEMBER 16, 2021

Tailor to them. What will they need to know if they are promoted? Plus, after another difficult year of Covid lockdowns, it’s a more practical and cost-effective way to reward staff for their hard work than flashy team outings. Read on to see how to go about helping young employees better manage money.

Management 228

Management Gifts Line Tailored 228

Retail Focus

JULY 22, 2024

Tailored Cleaning Solutions for Diverse Business Needs Different types of commercial spaces require bespoke cleaning strategies tailored to their unique environments. Adopting these advanced technologies not only improves the efficacy of cleaning practices but also promotes sustainability by reducing water and chemical use.

Space 130

Space Tailored Strategy Promotion 130

Inside Retail

OCTOBER 20, 2024

Make sure your promotions are tailored to this mindset – think irresistible deals, smart bundling, and targeted upsells. Are your campaigns tailored to tap into regional preferences and trends? Focus on the hottest categories: Food spending is set to lead the way, with Australians expected to spend $28 billion (up 4.2

Tailored 130

Tailored Strategy Shopping Promotion 130

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Loyalty initiatives are being embedded across the entire supply chain, from the frontline staff who bring loyalty programs forward to the merchandising teams that select products as part of a promotion.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Retail Focus

MARCH 30, 2023

It’s one of the best ways to increase sales because it treats customers like individuals and tailors their experiences. Leverage Programs and Promotions Offer creative promotions to entice customers to buy. Personalization falls into this category. Make sure these people have an audience in your niche.

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Retail Sales Promotion Gifts Tailored 130

Retail Focus

FEBRUARY 9, 2023

Local authorities can also support local economic development by partnering with organizations that promote entrepreneurship, investment, and job creation in the area. If they provide support through programs such as grants, low-interest loans, and business incubation centres, they would be greatly contributing to businesses’.

Social Media 264

Social Media Concept Shopping Beauty and Health 264

Inside Retail

JULY 13, 2023

Through tax-efficient fringe benefits, specifically tailored to individual needs, SMEs can alleviate the growing financial burdens for their employees. Personalised, convenient, and aspirational benefits Benefits that are flexible and tailored to personal needs are highly prized by employees.

Tailored 130

Tailored Strategy Promotion Engagement 130

Inside Retail

MARCH 19, 2023

The paper shows that by adopting a composable approach, enterprises can create a tailored e-commerce experience to meet the unique demands of their customers both today and tomorrow. For businesses that do respond to the challenge, the benefits can be almost immediate.

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Tailored Strategy Marketing Architecture 225