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How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji

Inside Retail

The saying goes, “Any publicity is good publicity,” but more importantly what is the strategy driving such an investment? In translating its latest collection into Bitmoji avatars, Valentino promotes individual expression and fosters an ever more global community through the brand’s most iconic motifs.” I think not.”

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Here’s how to unlock the power of in-store retail media

Inside Retail

If product inventory falls beneath a certain level, campaigns can be paused, and when there is a surplus of stock, a campaign can be promoted more heavily. Digital in-store assets are ideal for promoting when your avocados are ripe to help move them out the door.” Avocados go from being cricket balls to balls of mush within 24 hours.

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The consumer preferences driving the next generation of e-commerce

Inside Retail

Retailers who understand the specific needs of each generation can tailor their marketing, product offerings and pricing strategies to match those preferences. Social researcher Mark McCrindle, who contributed to The Australia Post eCommerce Report 2025 , said Generation Alpha is already directly influencing more than $8.5

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Can JB Hi-Fi maintain its record sales amid cost of living challenges?

Inside Retail

In its preliminary half-year results, JB Hi-Fi attributed record sales to strong consumer demand, and its well-executed promotional strategies during Boxing Day and Black Friday. In general, she believes the brand has set itself up well by investing in omnichannel strategies, and integrating its online and in-store experience.

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Best Practices for Health and Beauty Displays to Maximize ROI

Creative Displays Now

Here are some beauty product placement strategies to add interactive elements to your setups: Use the Try-Before-You-Buy Technique Creating a beautiful display is always an effective way to get noticed, but making it interactive is the best way to be remembered. You want customers to interact with your brand and form meaningful connections.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

Cultural appreciation The Games always promote cultural appreciation by showcasing diverse traditions and customs from around the world. These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. Brands that embraced digital strategies generated increased engagement and sales.

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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As