Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Retailers need to reflect the tailored and personalised experience of online, but in-store.”. Personalisation is a key to engagement.

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

NOVEMBER 25, 2024

billion, Temu’s growth has been meteoric, largely fuelled by its competitive pricing and frequent promotional events. For Amazon, Temu and Shein, data is their most valuable asset, allowing them to tailor their offerings, streamline logistics, and optimise customer interactions in ways that traditional retailers cannot.

Fashion 246

Fashion Customer Engagement Strategy Consumer 246

Inside Retail

AUGUST 14, 2024

TikTok’s tool kit TikTok provides a whole new set of tools for retail brands and content creators to leverage: Shop ads allow sellers to promote their TikTok Shops, converting app users to customers seamlessly. Shop Tab is an online marketplace where customers can quickly search for products and compare promotions to find the best deal.

Shopping 263

Shopping Promotion Marketing Form 263

Inside Retail

JULY 27, 2023

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. It then suggests outfits and clothing pieces tailored to each individual’s taste.

Shopping 243

Shopping Tailored Customer Engagement Engagement 243

Retail Focus

DECEMBER 12, 2024

Two dedicated sessions delved into analyses from international investors, highlighting their views and strategies in an evolving environment. Investors are returning to the market with growing volumes, particularly in Southeast Europe and the UK, adopting an opportunistic strategy centred around winning concepts.

Expansion 264

Expansion Retail Space Space Marketing 264

Inside Retail

NOVEMBER 16, 2023

As the annual Black Friday Cyber Monday (BFCM) shopping season nears, it’s not too late to review strategies to optimise sales during this key annual retail festival. Klaviyo recommends tailoring early access deals for VIP customers to optimise their engagement. But for those who have not — it’s not too late!

Strategy 130

Strategy Engagement Planning Promotion 130

Inside Retail

AUGUST 3, 2023

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. The post Burger King’s innovative strategy: viral menus and limited collectibles appeared first on Inside Retail.

Strategy 130

Strategy Social Media Consumer Engagement 130

Inside Retail

SEPTEMBER 30, 2024

This is often driven by customers being wary of promotional ‘traps’, where the full price kicks in after an initial promotional period, leading to higher-than-expected expenses if they forget to cancel or pause their subscription.​ These subscriptions often include curated selections of products tailored to individual skincare needs.

Marketing 246

Marketing Beauty and Health Promotion Customer Retention 246

Compliantia

JULY 4, 2023

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

Promotion 98

Promotion Location Management Customer Engagement 98

All Work

FEBRUARY 7, 2024

Office environments can be tailored to better support neurodiverse individuals by incorporating thoughtful design strategies that cater to sensory, visual, auditory, and spatial preferences, thus creating inclusive workspaces that enhance productivity and comfort for all employees.

Strategy 112

Strategy Design Layout Circulation 112

Inside Retail

NOVEMBER 27, 2023

Promotions and offering value are a big part of this, especially during a cost-of-living crisis. With intense competition in today’s retail sector, integrating technology and customer experience isn’t just a trend—it’s a survival strategy. Shoppers want to know that they’re receiving a great deal that is hard to come by.

Strategy 130

Strategy Social Media Consumer Pattern 130

Inside Retail

NOVEMBER 28, 2023

Similarly, a birthday or anniversary flow can be set up – with or without a price drop promotion – targeting gift-givers or customers who want to treat themselves on their special day. No matter how well organised a brand’s supply chain and forward planning strategies work, any brand can suffer from an out-of-stock.

Flow 287

Flow Marketing Social Media Promotion 287

Inside Retail

DECEMBER 12, 2024

Its a time of heightened consumer spending, aggressive promotions, and operational intensity. But once the dust settles, the real work begins: analysing the data generated during this period to inform strategies that can drive growth for the year ahead. Was it a specific promotion, product, or referral?

Strategy 130

Strategy Customer Retention Customer Engagement Tailored 130

Inside Retail

SEPTEMBER 12, 2023

According to Bastion Insights, a strategy consultancy specialising in cross-cultural insights, luxury Australian retailers have – by and large – struggled to effectively engage with local consumers of South Asian or Mainland Chinese descent.

Consumer 263

Consumer Department Stores Contrast Engagement 263

Inside Retail

JULY 27, 2021

By developing decisions based on sound, sustainable analytics-based information, multinational retail consultancy Scalene Group is positively impacting product ranging, category space allocation, store network development and even promotional pricing for retailers spanning three continents.

Management 234

Management Tailored Space Location 234

Retail Focus

JUNE 21, 2023

Technology has the ability to not only enhance the customer’s experience but the businesses can also benefit from a boost in brand loyalty, improved marketing strategies, and the ability to streamline the business to make it more agile and cost-effective. Just What Can Technology Do For Business?

Tailored 173

Tailored Promotion Display Layout 173

Inside Retail

FEBRUARY 13, 2024

We’ve rolled out a brand campaign for the first time and the promotional calendar is tighter and our range is better than ever. Investing in its people is another aspect of the business’ growth strategy. “Most Australians haven’t even visited Temple & Webster, let alone bought from us.

Interior Design 264

Interior Design Marketing Tailored Advertising 264

Inside Retail

OCTOBER 27, 2024

Preparing for the sales season To maximise each sales day, retailers need a strong data infrastructure and strategy. Tailor your data strategy for each sale event Click Frenzy (11–15 November) Click Frenzy draws in shoppers looking for everything from tech deals to travel discounts.

Engagement 130

Engagement Strategy Customer Engagement Promotion 130

All Work

DECEMBER 19, 2023

McDannald’s extensive experience as an interior designer and lighting manufacturer’s representative has positioned her successfully to create expertly designed, connected, and flexible workspaces tailored to enhance the well-being and productivity of the modern workforce. “I Promoting movement is also key.

Strategy 103

Strategy Design Light Interior Design 103

Retail Focus

DECEMBER 10, 2021

Lucy Hinton, Head of Client Operations, Flashtalking by Mediaocean explains: “Retailers are operating in an overcrowded and competitive marketplace, and consumers continue to engage with and are persuaded by increasingly tailored content across a wide range of touchpoints – with new video mediums like CTV and TikTok driving huge engagement levels.”.

Consumer 311

Consumer Engagement Flow Tailored 311

Inside Retail

MAY 2, 2021

And many of the most exciting emerging retailers have built their core brand premise around promoting social change and the notion that retailers have a responsibility to make a positive contribution to society. It seems like every week our major supermarkets are launching a new sustainability initiative.

Consumer 246

Consumer Tailored Shopping Promotion 246

Inside Retail

MARCH 19, 2023

The best strategy to achieve this lies in composable commerce – a modular digital approach that allows businesses to customise their tech stacks by choosing best-in-breed solutions to suit their unique business needs. For businesses that do respond to the challenge, the benefits can be almost immediate. times the speed of their peers.

Tailored 225

Tailored Strategy Marketing Architecture 225

Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

Social Media 147

Social Media Strategy Balance Engagement 147

Retail Focus

FEBRUARY 15, 2024

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. Strategies for Marketers To effectively engage with the student demographic, marketers must adopt nuanced strategies that resonate with their unique preferences and behaviors.

Consumer 130

Consumer Social Media Tailored Strategy 130

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. On top of that, another rising privacy concern revolves around how retailers are obtaining and using location data from customer’s smartphones to direct advertising strategies.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Retail Focus

JULY 22, 2024

Tailored Cleaning Solutions for Diverse Business Needs Different types of commercial spaces require bespoke cleaning strategies tailored to their unique environments. This targeted strategy is essential for maintaining high standards of cleanliness and operational success in diverse settings.

Space 130

Space Tailored Strategy Promotion 130

Inside Retail

OCTOBER 30, 2024

Pop Mart’s Hacipupu character also gained significant popularity due to endorsement from K-pop star Chanyeol, though Liu was quick to clarify neither celebrity’s post was part of a planned strategy. “It It came about organically, driven by their personal connection with Pop Mart’s characters,” she said.

Artistic 130

Artistic Social Media Tailored Engagement 130

Inside Retail

OCTOBER 20, 2024

With consumers feeling more confident, this is the time to maximise your sales strategy and make the most of the holiday rush. Make sure your promotions are tailored to this mindset – think irresistible deals, smart bundling, and targeted upsells. Are your campaigns tailored to tap into regional preferences and trends?

Tailored 130

Tailored Strategy Shopping Promotion 130

Inside Retail

SEPTEMBER 16, 2021

Tailor to them. What will they need to know if they are promoted? Meanwhile accountants can discuss tax-effective strategies and occupation-specific deductions. Plus, after another difficult year of Covid lockdowns, it’s a more practical and cost-effective way to reward staff for their hard work than flashy team outings.

Management 228

Management Gifts Line Tailored 228

Inside Retail

APRIL 29, 2024

The enhanced partnership aims to accelerate VF growth, grow international markets, and drive our brand’s regional marketplace strategies with a more streamlined and more focused operational approach,” he added. However, these challenges are also tremendous opportunities for growth and expansion,” he opined.

Marketing 147

Marketing Expansion Outdoor Tailored 147

Inside Retail

JULY 13, 2023

Through tax-efficient fringe benefits, specifically tailored to individual needs, SMEs can alleviate the growing financial burdens for their employees. Strategies like subsidies on groceries, fuel costs, and primary healthcare services can ease the burden of soaring living costs, ensuring basic needs are met.

Tailored 130

Tailored Promotion Strategy Engagement 130

Retail Focus

SEPTEMBER 17, 2024

Here are the key ways an eCommerce SEO agency can strengthen your customer retention strategy: 1. Targeting the Right Audience with Tailored Content Content plays a huge role in customer retention. An eCommerce SEO agency helps you create tailored content that speaks directly to the needs and preferences of your target audience.

Customer Retention 130

Customer Retention Tailored Strategy Customer Engagement 130

Inside Retail

DECEMBER 17, 2024

Previously, the focus has been on using customer demographics and historic purchasing data to tailor the shopping experience, with real-time recommendation engines creating highly curated product promotions. The app learns from customer interactions and provides tailored recommendations.

Tailored 130

Tailored Curate Shopping Engagement 130

Inside Retail

JANUARY 31, 2023

At the same time, they have created confusion and a struggle to accurately measure and identify the effectiveness of digital promotion campaigns. There’s increasing awareness of the need for a unified metric system to measure data strategies. They identify four key strategies for marketers in the sector to better harness their data: 1.

Fashion 130

Fashion Tailored Social Media Strategy 130

Retail Focus

SEPTEMBER 6, 2023

With careful planning, precise timing, spellbinding storefront decor, and tailored advertising, your initial launch could pave the way for your immense success in the retail industry. Leverage every communication channel available to you, from local press and influencer partnerships to social media promotions and email marketing.

Social Media 130

Social Media Promotion Color Advertising 130

Retail Focus

DECEMBER 8, 2021

Supermarkets, for example, are targeting promotions based on different areas of their stores or using screens to manage queues. Data collected from online engagement can even be applied to tailor in-store messaging and content based on online trends and demand. Good content is always key. This will be free to attend.

Display 208

Display Engagement Promotion Shopping 208

Inside Retail

APRIL 24, 2024

Legacy denim brand, Levi Strauss & Co has rolled out a direct-to-consumer first strategy across its East Pacific Asia market. Inside Retail sat down with Nuholt Huisamen, managing director of Levi Strauss & Co for East Asia Pacific, to unpack what the future of the DTC-first strategy means for the Asia market.

Strategy 147

Strategy Consumer Merchandising Location 147