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How retailers can thrive amid inflation: Strategies for the holiday season

Inside Retail

Retailers will need to adapt by promoting products that resonate with consumers seeking value. Promotions and discounts: A new strategy As competition heats up, retailers are exploring new promotional and ‘touch point’ strategies. Retailers need to leverage this trend to prepare for an earlier holiday season.

Strategy 130
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Behind Vera Bradley’s brand turnaround strategy to reach Gen Z

Inside Retail

Marie Driscoll, a chartered financial analyst and a professor at Parsons, The New School and the Fashion Institute of Technology, noted that Vera Bradley also had a growth strategy that overly relied on outlets and promotional pricing. Whether Vera Bradley can pull itself back to profit remains unclear.

Strategy 130
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Cross-Promotions Between Casinos and Retail Brands

Retail Focus

In this blog post, we are going to cover the concept of cross-promotions between retail brands and casinos. In a nutshell, this means at least a couple of companies will partner so as to promote each other’s products or services to their respective audiences.

Promotion 130
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Five expert tips for a successful peak season strategy

Inside Retail

Testing When gearing up for peak, ensure rigorous testing of your content and promotional plans on both test environments and in production well in advance. You don’t want to roll out untested strategies on Black Friday – that is not the time for experimentation! In particular, check your caching strategy.

Strategy 242
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The Future of Customer Loyalty: Rewards, Retention, Appreciation, and More

Speaker: Jennifer Hileman - Director, Retail Data & Technology at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One

The holidays are the perfect time to redefine and reimagine your retail strategy, as modern customers are being re-engaged through creative retention tactics. Mastering Loyalty in Modern Retail: Explore the art of loyalty and promotional strategies that engage today’s shoppers.

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Can the ‘Back to Starbucks’ strategy reverse the company’s fortunes? 

Inside Retail

“As a result, some are visiting less often and I think today’s results tell that same story,” he said in an announcement, adding the company needs to fundamentally change its recent strategy to be able to improve its performance. The post Can the ‘Back to Starbucks’ strategy reverse the company’s fortunes?

Strategy 130
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Personalised, product-specific promotions are twice as likely to convert UK shoppers compared to general sale discounts

Retail Focus

While discount codes top UK consumers preferred promotions, offers that are personalised and tailored to a specific product a consumer has viewed are almost twice as likely to prompt a sale compared to general ‘range-wide’ discounts, according to the latest data from Wunderkind , based on a survey of over 1,500 shoppers.

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