Retail Focus

JUNE 26, 2023

Online businesses will live or die depending on their SEO strategy as the ruthless toll of the cost of living crisis means almost a third of businesses went to the wall, reveals the latest government statistics. A good SEO strategy should get you to the top without blowing all your marketing budget. It’s a faff but a necessary one.

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Inside Retail

DECEMBER 5, 2022

Forty-two per cent of global consumers and 37 per cent of Australian consumers say they’ve clicked on a sponsored or promoted product in the past 12 months on a marketplace or retail site. The post Five e-commerce trends to shape your 2023 strategy appeared first on Inside Retail.

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Inside Retail

AUGUST 27, 2023

But if you’re in the habit of just doing a big promotion and blasting it at your customers and followers, you’re in for a rude shock this year. That means not just promotions for sales events, but order confirmations, delivery notifications, and two-way conversational messaging. Hey <First name>, I thought you might like this.”

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Inside Retail

MARCH 20, 2024

Partnering with popular brands Scrub Daddy and Branch Basics provided ample opportunity for cross-promotion and showed visitors how easy it is to restore their Béis products to look brand new. The post What brands can learn from the Béis Wash marketing strategy appeared first on Inside Retail Australia.

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Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. We’ll help the business understand their needs across departments and categories, and they’ll use these insights to shape specific initiatives within the business across product, promotions and store design.

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Inside Retail

OCTOBER 24, 2024

“As a result, some are visiting less often and I think today’s results tell that same story,” he said in an announcement, adding the company needs to fundamentally change its recent strategy to be able to improve its performance. The post Can the ‘Back to Starbucks’ strategy reverse the company’s fortunes?

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Inside Retail

NOVEMBER 17, 2024

Retailers will need to adapt by promoting products that resonate with consumers seeking value. Promotions and discounts: A new strategy As competition heats up, retailers are exploring new promotional and ‘touch point’ strategies. Retailers need to leverage this trend to prepare for an earlier holiday season.

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Retail Focus

JULY 9, 2024

In this blog post, we are going to cover the concept of cross-promotions between retail brands and casinos. In a nutshell, this means at least a couple of companies will partner so as to promote each other’s products or services to their respective audiences.

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Retail Focus

JULY 17, 2024

While discount codes top UK consumers preferred promotions, offers that are personalised and tailored to a specific product a consumer has viewed are almost twice as likely to prompt a sale compared to general ‘range-wide’ discounts, according to the latest data from Wunderkind , based on a survey of over 1,500 shoppers.

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Inside Retail

NOVEMBER 13, 2024

Marie Driscoll, a chartered financial analyst and a professor at Parsons, The New School and the Fashion Institute of Technology, noted that Vera Bradley also had a growth strategy that overly relied on outlets and promotional pricing. Whether Vera Bradley can pull itself back to profit remains unclear.

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Retail Focus

MAY 14, 2024

So, take your ease and keep these insights as your handy guide to understanding how modern bank products can level up the value of your high-end retail strategies. Understanding these CDs can add value to your high-end retail strategies by attracting more affluent clients.

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Inside Retail

OCTOBER 13, 2022

More than 74 per cent of Australian shoppers are already signed up to receive SMS marketing messages from brands, while more than half (51 per cent) say they would sign up for texts so they can know immediately about promotions, offers, and updates. It also enables us to nourish our relationships with our loyalty program members.”.

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Retail Focus

MAY 24, 2022

The post Reality bites: how composable architecture is a make-or-break strategy for retailers looking to thrive appeared first on Retail Focus - Retail Design.

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Inside Retail

SEPTEMBER 20, 2024

Our [e-commerce] strategy is live and has been improving for some time. IR : Myer has come away from heavily relying on discounting strategies. What role do they play in the business’s current strategy? OW: The reality for us is, promotion always plays a role in retail and we recognise that, and promotion will always be there.

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Inside Retail

OCTOBER 10, 2024

Mecca’s chief of new concepts Maria Tsaousis spoke to Inside Retail about what the business looks for during the recruitment process and what it means for Mecca’s retail strategy. IR : How long has this store been in the works and how does it fit into Mecca’s retail strategy?

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Inside Retail

APRIL 10, 2024

Essentials have also been the priority for 74 per cent of American consumers in the last three months, with 31 per cent of Americans reducing non-essential purchases as their number on savings strategy, according to a survey conducted by NIQ.

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Retail Focus

APRIL 12, 2024

However, by embracing effective organizing strategies, you can transform your living space into a haven of tranquility and efficiency. Within each zone, arrange your belongings in a way that promotes efficiency and accessibility Maximizing Storage Solutions Effective storage solutions are the backbone of an organized home.

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Inside Retail

MAY 31, 2023

Using a differentiation strategy allows retailers to create a unique in-store shopping experience – that can’t be replicated online, and will set you apart from the competition. Implementing a differentiation strategy requires a variety of tactics. Get the timing right so your marketing calendar includes time for promoting events.

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Inside Retail

OCTOBER 25, 2024

First-party data allows customers to be segmented into groups that brands can tailor relevant, timely promotions to – no more emails promoting children’s clothing to bachelors who have only ever bought menswear from you, for example. In contrast, a mattress brand might see a customer once every four or five years.

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Inside Retail

NOVEMBER 27, 2024

The Black Friday Cyber Monday sales period has expanded to become ‘Black November’ this year, with many retailers and brands starting their promotions earlier than ever. In 2021, the business went live with its promotions on November 18, in 2022 on November 15 and last year on November 9. This presents a predicament for retailers.

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Inside Retail

SEPTEMBER 25, 2024

“Our ecosystem strategy was too ambitious, and we took our eye off the ball on product. billion, which the company attributes to a misdirected category strategy, poor execution, and an inconsistent customer offering. The Warehouse Group has booked a post-tax loss of $54.2 million after sales fell 6.2 per cent to $3 billion.

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Inside Retail

DECEMBER 4, 2024

The saying goes, “Any publicity is good publicity,” but more importantly what is the strategy driving such an investment? In translating its latest collection into Bitmoji avatars, Valentino promotes individual expression and fosters an ever more global community through the brand’s most iconic motifs.”

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Inside Retail

DECEMBER 2, 2024

Your promotion vehicles are next in the retail comms framework. These promotional vehicles can take different forms. Here are some great examples of promotional vehicles that ladder up to a CVP. A brand-building, traffic-driving promotional vehicle that cuts through culture. Firstly, Aldi Special Buys.

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Inside Retail

NOVEMBER 14, 2022

Entwined promoted this service in-store with an LED ticker above the counter so customers can locate it easily and by using directional content through screens located throughout the three-level store.”. “For He says many brands Entwined works with see personalisation as a key part of their loyalty program and local connection strategy.

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Inside Retail

SEPTEMBER 24, 2024

IR: How does Mattel plan to tailor its retail strategy to the diverse markets within Asia Pacific? Our Purposeful Play approach informs our innovation and ensures our toys not only provide fun, but also promote positive social and environmental behaviours.

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Inside Retail

DECEMBER 3, 2024

The unique set of Salomon partner trail events is an expansion of its global strategy. Whilst I cannot provide specific detail into the strategy drivers, we have a very clear focus of what it will require to achieve this over the next three to five years,” Moore said. “I I see the opportunity for growth in several key categories.”

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Inside Retail

FEBRUARY 2, 2024

In 2021, she was promoted to brand director for Australia and New Zealand where she was the lead architect in the redesign of the Lego portfolio differentiation strategy. McKenny joined The Lego Group in 2009 and has been responsible for the development and execution of some of the brand’s biggest campaigns in the region.

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Retail Focus

AUGUST 3, 2021

To keep pace with the challenging retail environment and shoppers’ ever-changing behaviours, retailers are turning to science-driven and AI pricing and promotional strategies to not only help them navigate these rough, unpredictable waters, but to thrive. Inflationary pressures mean more frequent price-changes.

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Retail Focus

SEPTEMBER 20, 2021

As 2021 winds down and retailers look ahead to 2022, they have a golden opportunity to leverage advanced data science for pricing to thoughtfully revisit strategies for their private label items, which generally drive attractive margins. Think Beyond Item Strategy with a More Holistic View.

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Inside Retail

NOVEMBER 25, 2024

billion, Temu’s growth has been meteoric, largely fuelled by its competitive pricing and frequent promotional events. For traditional retailers, competing with companies that prioritise growth and data over immediate profitability can be incredibly challenging, as it requires a shift in mindset, strategy and operations.

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Inside Retail

JANUARY 29, 2023

In its preliminary half-year results, JB Hi-Fi attributed record sales to strong consumer demand, and its well-executed promotional strategies during Boxing Day and Black Friday. In general, she believes the brand has set itself up well by investing in omnichannel strategies, and integrating its online and in-store experience.

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Inside Retail

AUGUST 14, 2024

TikTok’s tool kit TikTok provides a whole new set of tools for retail brands and content creators to leverage: Shop ads allow sellers to promote their TikTok Shops, converting app users to customers seamlessly. Shop Tab is an online marketplace where customers can quickly search for products and compare promotions to find the best deal.

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Inside Retail

NOVEMBER 18, 2024

For Jim Ritchie, founder and strategy partner at branding agency US+US, the price drop class action and ACCC legal action against the Australian supermarket points to something much larger. “As Coles and Woolworths intend to defend themselves against the accusations of misleading promotions and illusory sales.

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Inside Retail

SEPTEMBER 30, 2024

This is often driven by customers being wary of promotional ‘traps’, where the full price kicks in after an initial promotional period, leading to higher-than-expected expenses if they forget to cancel or pause their subscription.​ can help with discovery by including promotional inserts with deliveries.

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Inside Retail

JUNE 18, 2024

A recent Shopify report found that 92 per cent of consumers have bought from different brands than they normally do over the past year – primarily driven by cost – with 57 per cent of customers now often switching brands for a better price, discount or promotion. So, your channel strategy as a brand is critical at the moment.”

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Inside Retail

JUNE 14, 2023

As head of retail with the group, Marshall was instrumental in implementing the business’ franchisee-first and customer-centric values and strategy and has been internally promoted from his current position as the head of retail, the company said. Matthew Marshall.

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Inside Retail

MARCH 14, 2024

Etri emphasised that Skippy’s intention and business strategy is to move volume, so it passes on savings from suppliers and doesn’t use large markups to drive profit. Major brands stocked in supermarkets in most cases use a premiumisation strategy to differentiate from supermarkets’ private-label brands.

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