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Decoding the journey from online research to in-store purchase

Inside Retail

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions. Watch the full webinar here.

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Marketing as Your Business’s Workout Routine

Retail Bound

Let’s explore how the foundations of content marketing—social media, website-based learning, and paid media—work together like the components of a comprehensive workout plan. Social Media: The Cardio of Your Marketing Strategy Think of social media as the cardio in your marketing workout.

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3 Key Takeaways on Best Practices for Omnichannel Tactics in Retail

Parcel Pending

The proliferation of eCommerce through web, social media, text, and email have accelerated customer expectations for seamless fulfillment strategies that bridge brick-and-mortar stores with digital touchpoints. Here are some key takeaways from the webinar: Options are necessary to contend with the high cost of home deliveries.

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Welcome to the future of luxury retail in China

Inside Retail

Lexus promoted its IS 2021 model through augmented reality application “Lexus AR Play”, which allowed customers to view the characteristics and variations of the product’. Dior has focused its marketing efforts on the development of virtual shows, webinars, and exclusive sales. .

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6 Essential Online Marketing Tips & Ideas For Growing Your Business In 2022

Retail Focus

These online events include webinars, seminars, and the launch of a brand new product. A brand can upload it to any social media platform and start a trend. Well, it’s one of the most effective ways to promote your company. Investing in online events is a good idea. Such events are becoming popular.

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How Independent Retailers Can Successfully Market Their Business For (Almost) Free 

RetailMinded

Utilize Social Media. Utilizing social media to market your independent business should be a no-brainer. But that doesn’t just mean getting onto all of the relevant and popular social media channels. You can open up numerous marketing avenues when you use your social media accounts wisely.

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Achieving Business Goals: Media Marketing

Retailing Insight

It includes media relations, identifying correct advertising and media platforms, content creation, media management, event coordination, campaign planning, analysis and measurement, and more. You can hire people like an advertising agency, PR agent, social media marketers, SEO expert, videographer, graphic artist, etc.,