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How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji

Inside Retail

High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? Bitmoji, is a platform subsidiary of social media platform Snapchat, and there are over 2.7 billion Bitmoji avatars globally. I think not.”

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How to include disability in your advertising – without getting cancelled

Inside Retail

They feature someone with a disability but they make that the centre point of the campaign; either promoting themselves (which is purely self-serving) or making their efforts all about the disability. Similarly, don’t wait to be publicly shamed on social media for your lack of inclusivity.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

Cultural appreciation The Games always promote cultural appreciation by showcasing diverse traditions and customs from around the world. Technology and media consumption The way people consume media during the Olympics has evolved over the years also, with a shift towards digital platforms.

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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. The best retail collaborations appear to be organic, and this partnership met the mark with The Iconic promoting sun safety from a style and fashion perspective.

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Influencer Marketing: How to Collaborate with Influencers 

Trade Show Booth Companies - Trade Group

Influencers have large, devoted followings on social media and can easily get the word out about new products and endorse them. Influencers live on a variety of social media platforms, such as Twitter, Facebook, Instagram, and TikTok. Here’s some hot tips on how to collaborate with influencers. What is an influencer?

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Meet the woman building a modest fashion empire in Malaysia

Inside Retail

However, for the ones in the mid-to-high income bracket, they seem to be shopping for good deals and will pounce once promotions are being offered. “We When is the next promotion? Yusof is no different in this area, and her brands are always using social media heavily. We get a lot of inquiries on when is your next sale?

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College Entrepreneurship: 10 Helpful Tips for Starting Your Online Store

Snap Retail

Take Advantage of Social Media. Another effective marketing that you can use in your arsenal is social media. You can integrate various social media tools into your marketing strategy. Doing so can help expand your market and or specifically address customer service issues.