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Proximity retailing and current retail environmental paradoxes

Retail Focus

Opening or reviving a retail business in remote locations should put on first: Embracing technology: Shop owners can use digital platforms such as e-commerce websites, social media, and online marketplaces to reach a wider customer base and compete with larger retailers.

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Six must-have email marketing flows to elevate your customer journey

Inside Retail

The welcome email can also introduce social media channels and invite feedback about how often they’d welcome communication from the brand. Similarly, a birthday or anniversary flow can be set up – with or without a price drop promotion – targeting gift-givers or customers who want to treat themselves on their special day.

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The rise and rise of subscription boxes shows the market is ripe for growth

Inside Retail

This is often driven by customers being wary of promotional ‘traps’, where the full price kicks in after an initial promotional period, leading to higher-than-expected expenses if they forget to cancel or pause their subscription.​ These subscriptions often include curated selections of products tailored to individual skincare needs.

Marketing 246
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Smart shopping carts, low-code and robots: Welcome to retail tech in 2023

Inside Retail

Retail workers have access to information about products, promotions, and pricing instantly. For instance, interactive displays can provide tailored product recommendations or promotions based on each shopper’s purchase history and preferences.

Shopping 290
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The Best 2022 E-Commerce Tech Developments

Retail Focus

Mobile commerce is any marketing activity, which retailers use in promoting their services and products through mobile devices. This tech enables marketers to utilise modern features such as location services in tailoring marketing operations. Social Marketing .

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The Labubu effect: How Pop Mart is leading the blind box economy

Inside Retail

This is the story of Pop Mart, the company behind the Labubu craze, and how a single social media post from a K-pop superstar catapulted the brand into the stratosphere of the blind box economy. This isn’t just a form of brand promotion but a powerful way to attract fan engagement through individuality and storytelling,” she added.

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Pinterest launches new ad features to drive shopping

Inside Retail

Pinterest will roll out new features for brands to promote products and ideas to users, the digital pinboard company said Wednesday, part of an effort to grow online shopping on its site. For example, a creator can make a video post about a dessert recipe, and a baking brand can pay to promote that ad to more users.

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