The Labubu effect: How Pop Mart is leading the blind box economy
Inside Retail
OCTOBER 30, 2024
This is the story of Pop Mart, the company behind the Labubu craze, and how a single social media post from a K-pop superstar catapulted the brand into the stratosphere of the blind box economy. This isn’t just a form of brand promotion but a powerful way to attract fan engagement through individuality and storytelling,” she added.
Let's personalize your content