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The Labubu effect: How Pop Mart is leading the blind box economy

Inside Retail

This is the story of Pop Mart, the company behind the Labubu craze, and how a single social media post from a K-pop superstar catapulted the brand into the stratosphere of the blind box economy. This isn’t just a form of brand promotion but a powerful way to attract fan engagement through individuality and storytelling,” she added.

Artistic 130
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Are Product Images Vital for Brick-and-Mortar Stores?

Retail Focus

Product photography has become essential in helping retail brands promote their items to prospective buyers, with images acting as a crucial reference point of comparison. Compelling product images draw intrigue on photo-dominant social media platforms like Instagram and Pinterest.

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The Role of Email Marketing in Creating a Seamless Retail Customer Experience

Retail Focus

Direct and Personalized Communication Email marketing with the help from Mailchimp alternatives , allows retailers to communicate directly with their audience, bypassing algorithms and platform restrictions that often limit visibility on social media or other channels. Send product recommendation emails based on browsing behavior.

Marketing 130
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Gen Z will rewrite the rules of Australian retail

Inside Retail

A survey by software broker Capterra showed 78 per cent research products on platforms like TikTok before purchasing and 54 per cent have shopped directly through social media apps; however, the Love Song survey by Live Nation found that 83 per cent prioritise real-world experiences over digital ones.

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How retailers can make Mother’s Day about more than flowers and chocolates

Inside Retail

Social media has also influenced modern celebrations, with many Australians now opting to honour their mothers with digital tributes, video messages, or online dedications. Customisable gift and subscription boxes are also growing in popularity, allowing consumers to curate presents tailored to specific maternal figures.

Gifts 130
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Turning holiday insights into year-round success

Inside Retail

Its a time of heightened consumer spending, aggressive promotions, and operational intensity. Was it a specific promotion, product, or referral? Armed with this knowledge, you can tailor marketing and retention strategies to the unique needs of each segment, ensuring communications feel relevant and personalised.

Strategy 241
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Retail Trends and Predictions for 2025

Jahabow

AI will make retail more intuitive, whether through tailored product recommendations, personalized emails, or customized shopping experiences. In 2025, social commerce will continue to rise as consumers turn to social media for entertainment and shopping.