Inside Retail

MAY 31, 2023

Using a differentiation strategy allows retailers to create a unique in-store shopping experience – that can’t be replicated online, and will set you apart from the competition. Implementing a differentiation strategy requires a variety of tactics. Get the timing right so your marketing calendar includes time for promoting events.

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Inside Retail

JUNE 18, 2024

A recent Shopify report found that 92 per cent of consumers have bought from different brands than they normally do over the past year – primarily driven by cost – with 57 per cent of customers now often switching brands for a better price, discount or promotion. So, your channel strategy as a brand is critical at the moment.”

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Inside Retail

JANUARY 2, 2024

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. The post ICYMI: Here are five strategies to leverage marketable moments in 2024 appeared first on Inside Retail Australia.

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Hunton Andrews Kurth

JUNE 26, 2023

In granting a summary judgment motion on June 16, 2023, the Southern District of Florida Bankruptcy Court developed a new framework to determine the ownership rights to a corporate social media account. Vital has since been attempting to sell their business, which includes over 50 social media accounts.

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Inside Retail

MARCH 14, 2024

Independent Queensland grocer Skippys Fresh Frootz has garnered attention on social media for its videos highlighting its low prices at a time when Australia’s major supermarkets are facing scrutiny for their lack of transparency in their price-setting practices. Private-label brand sales account for 18.1

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Inside Retail

AUGUST 22, 2024

Cultural appreciation The Games always promote cultural appreciation by showcasing diverse traditions and customs from around the world. These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. Brands that embraced digital strategies generated increased engagement and sales.

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Inside Retail

AUGUST 12, 2021

In this article, we’ll dive into the innovative strategies setting four forward-thinking brands apart from the competition and outline key takeaways other brands can use to replicate their success. It’s impossible to talk about Savage x Fenty’s influencer strategy without mentioning the brand’s blockbuster fashion show.

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Inside Retail

DECEMBER 17, 2023

Coming after the business has continued to renovate the look of its beauty halls over the last three years, the 11,000 square foot space is part of Boots’ strategy to build a bridge between medicine and retail, much like Chemist Warehouse has done with Ultra Beauty and superstores in Australia.

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Inside Retail

NOVEMBER 27, 2023

Promotions and offering value are a big part of this, especially during a cost-of-living crisis. Seamless experiences Meanwhile, with the pandemic having reshaped consumers’ approach to shopping online, customers have now come to expect a seamless, integrated experience across all channels, from social media to mobile apps to physical stores.

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Inside Retail

AUGUST 22, 2023

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content.

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Inside Retail

AUGUST 10, 2022

With marketplaces serving as “digital malls”, shopping inspiration coming from social media content and curated experiences in high demand, brands are trying to succeed on several fronts at once. . Building a winning strategy through product catalogue selection, pricing, inventory management and great customer service.

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Inside Retail

AUGUST 3, 2023

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. The post Burger King’s innovative strategy: viral menus and limited collectibles appeared first on Inside Retail.

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Retail Focus

JULY 5, 2022

Your plan should clearly state your goals for your company as well as your strategy for achieving them. Nowadays, using social media and websites is a critical aspect of both businesses, big or small. Also, you have to fill your social media pages with meaningful content about designs. . Conclusion .

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Inside Retail

SEPTEMBER 30, 2024

This is often driven by customers being wary of promotional ‘traps’, where the full price kicks in after an initial promotional period, leading to higher-than-expected expenses if they forget to cancel or pause their subscription.​ can help with discovery by including promotional inserts with deliveries.

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Retail Focus

MARCH 6, 2024

Whether you’re a seasoned enthusiast or a curious newcomer, learning how to navigate the landscape of sales and promotions is essential for snagging your favorite mushroom-infused treats at wallet-friendly prices.

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Inside Retail

AUGUST 24, 2021

For many retailers, the response to this trend has been to focus on reducing prices for products and services, whether through ‘Everyday Low price’ strategies, or increased frequency of price promotions. For example, if a retailer promotes price too heavily (e.g., Or better promote it? What does price really mean?

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Inside Retail

APRIL 3, 2022

In the age of social media, it can feel like a marketer’s job is never done. There are new platforms to join, memes to know, and trends to participate in, not to mention major retail events, such as Black Friday, Mother’s Day and other recurring holidays to promote. What are some common pitfalls to avoid?

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Inside Retail

NOVEMBER 28, 2023

The welcome email can also introduce social media channels and invite feedback about how often they’d welcome communication from the brand. Similarly, a birthday or anniversary flow can be set up – with or without a price drop promotion – targeting gift-givers or customers who want to treat themselves on their special day.

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Inside Retail

JULY 8, 2021

Brand strategy. Export strategy and plan. It always makes business sense to have an export strategy and plan for the short, mid and long-term growth of the company, an allocation of resources and funds over that time and SWOT analysis so you are prepared for the good, great and not so great times. Partner strategies.

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Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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Inside Retail

FEBRUARY 21, 2023

Sephora Beauty uses live streams to promote new products. Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. There are four main reasons retailers should consider gaming as part of a data acquisition strategy.

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Inside Retail

AUGUST 7, 2023

Amplify According to David Jones’ chief marketing officer James Holloman, retail media represents the third wave of the changing ‘media’ space for brands: following the rise of Google and Facebook advertising.

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Retail Focus

DECEMBER 6, 2024

This article explores the role of email marketing in enhancing the retail customer journey , from building awareness to fostering loyalty, and provides actionable strategies for creating impactful campaigns that resonate with your audience. Strategies for the Consideration Stage: Highlight customer testimonials and social proof.

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Retail Focus

SEPTEMBER 27, 2022

Mobile commerce is any marketing activity, which retailers use in promoting their services and products through mobile devices. With mobile marketing, online industries such as online retail and the e-casino – which offer numerous free bonuses – can create customised promotions for regular users on their platforms. Social Marketing .

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Inside Retail

OCTOBER 30, 2024

This is the story of Pop Mart, the company behind the Labubu craze, and how a single social media post from a K-pop superstar catapulted the brand into the stratosphere of the blind box economy. This isn’t just a form of brand promotion but a powerful way to attract fan engagement through individuality and storytelling,” she added.

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Inside Retail

OCTOBER 24, 2022

Godfreys has reviewed its entire product range – investing in hard-floor cleaning products and robot vacuums – and is expanding its marketing and promotional strategy, engaging with influencers to reach a younger demographic. According to Lee, the goal is to set the business up for success for the next 90 years. “We

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Inside Retail

AUGUST 26, 2024

But as ‘Brat Summer’ slowly begins to cool down, some are already embracing a new social media trend, one that is very demure and very mindful. On August 5, the social media influencer posted a video about how she prepared her appearance for work, a 17-second clip that has gone viral, with over 3.8

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Inside Retail

AUGUST 22, 2022

China’s Miniso Group has apologised for promoting itself as a Japanese-style brand and said it would make changes across its stores to rectify this, becoming the latest retailer to respond to a surge in patriotism among Chinese shoppers.

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Retail Bound

MARCH 12, 2024

This translates perfectly to business development where a cohesive, proactive marketing strategy is crucial for the health and growth of your business. Let’s explore how the foundations of content marketing—social media, website-based learning, and paid media—work together like the components of a comprehensive workout plan.

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RetailMinded

NOVEMBER 5, 2021

The good news is that, with the right strategies, any firm can overcome the market competition and outshine other firms. You’ll learn simple yet effective strategies to improve your retail branding digitally. How Can You Promote Your Retail Branding Digitally? Some of these strategies include. . Utilize The Social Media.

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Inside Retail

DECEMBER 12, 2024

Its a time of heightened consumer spending, aggressive promotions, and operational intensity. But once the dust settles, the real work begins: analysing the data generated during this period to inform strategies that can drive growth for the year ahead. Was it a specific promotion, product, or referral?

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Inside Retail

JUNE 26, 2024

He said brands are using a balanced mix of live-streaming, personalization, and time-restricted pricing strategies to attract modern Chinese shoppers, whose product knowledge and advanced digital nativeness surpass their Western counterparts. How should the brand respond? “In

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Promotion Tech

DECEMBER 10, 2024

Enter experiential marketing, a strategy that transforms audiences from passive observers into active participants. This strategy is used across industriesfrom retail pop-ups to fitness centersbecause it makes brands unforgettable and, when paired with digital signage, these campaigns become dynamic, scalable, and impactful.

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Inside Retail

AUGUST 30, 2021

In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f., Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform. Innovative campaigns and quality products propel e.l.f. to TikTok stardom.

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Inside Retail

JUNE 28, 2021

On top of that, another rising privacy concern revolves around how retailers are obtaining and using location data from customer’s smartphones to direct advertising strategies. By adapting to these predominant trends with customer- and digital-first strategies, retailers can overcome challenges and build trust in the new normal of retail.

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Inside Retail

MARCH 27, 2024

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As

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Inside Retail

SEPTEMBER 10, 2024

Here, we speak with Reebok’s head of marketing based in Melbourne, James Chan, about the collaboration and the brand’s plans to promote the collection to customers. Reebok’s approach to design and marketing emphasises this message through several key strategies. Are there any specific marketing or retail strategies you can share?

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