Inside Retail

AUGUST 27, 2023

But if you’re in the habit of just doing a big promotion and blasting it at your customers and followers, you’re in for a rude shock this year. That means not just promotions for sales events, but order confirmations, delivery notifications, and two-way conversational messaging. Yep, you guessed it, on social media.

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Promotion Tech

DECEMBER 10, 2024

Enter experiential marketing, a strategy that transforms audiences from passive observers into active participants. This strategy is used across industriesfrom retail pop-ups to fitness centersbecause it makes brands unforgettable and, when paired with digital signage, these campaigns become dynamic, scalable, and impactful.

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Inside Retail

FEBRUARY 2, 2025

A survey by software broker Capterra showed 78 per cent research products on platforms like TikTok before purchasing and 54 per cent have shopped directly through social media apps; however, the Love Song survey by Live Nation found that 83 per cent prioritise real-world experiences over digital ones.

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Inside Retail

APRIL 26, 2024

With this momentum continuing into this year, it’s the perfect time for retailers to reexamine their strategies and restructure with growth and scale in mind. Social commerce Social media platforms are becoming ecommerce marketplaces. Four key trends stand out as high-growth opportunities for online retailers.

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Snap Retail

JULY 20, 2021

Everyone is online, making the social media platforms one of the most profitable spaces to place your business, attract new clients, meet those selling goals, and evolve. Consistency is key for starting your small business on social media, and consistency needs a plan! Plan it Out. Use them wisely! Quality Content.

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Inside Retail

MAY 31, 2023

Using a differentiation strategy allows retailers to create a unique in-store shopping experience – that can’t be replicated online, and will set you apart from the competition. Implementing a differentiation strategy requires a variety of tactics. Get the timing right so your marketing calendar includes time for promoting events.

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Inside Retail

JANUARY 12, 2025

For example, this week, Skims founder Kim Kardashian, a Los Angeles native herself, was called out for a series of stories posted on the brands social media page promoting a winter sale.

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Inside Retail

OCTOBER 22, 2024

The Covid-19 epidemic brought to light flaws in our social media networks, therefore aggravating this problem. And social media, even if it provides some connectivity, can also sometimes make people feel disconnected. Linking these feel-good sensations with the brand even when people are wearing the clothing elsewhere.

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Inside Retail

JUNE 18, 2024

A recent Shopify report found that 92 per cent of consumers have bought from different brands than they normally do over the past year – primarily driven by cost – with 57 per cent of customers now often switching brands for a better price, discount or promotion. So, your channel strategy as a brand is critical at the moment.”

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Inside Retail

JANUARY 21, 2025

This strategy allows for more efficient management of daily expenses while setting aside funds for those essential enjoyable moments. This typically raises incremental spending, promotes omnichannel shopping behaviours, increases customer engagement, and drives brand loyalty.

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Inside Retail

DECEMBER 12, 2024

Its a time of heightened consumer spending, aggressive promotions, and operational intensity. But once the dust settles, the real work begins: analysing the data generated during this period to inform strategies that can drive growth for the year ahead. Was it a specific promotion, product, or referral?

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Hunton Andrews Kurth

JUNE 26, 2023

In granting a summary judgment motion on June 16, 2023, the Southern District of Florida Bankruptcy Court developed a new framework to determine the ownership rights to a corporate social media account. Vital has since been attempting to sell their business, which includes over 50 social media accounts.

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Inside Retail

JANUARY 2, 2024

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. The post ICYMI: Here are five strategies to leverage marketable moments in 2024 appeared first on Inside Retail Australia.

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Inside Retail

MARCH 14, 2024

Independent Queensland grocer Skippys Fresh Frootz has garnered attention on social media for its videos highlighting its low prices at a time when Australia’s major supermarkets are facing scrutiny for their lack of transparency in their price-setting practices. Private-label brand sales account for 18.1

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Inside Retail

AUGUST 22, 2024

Cultural appreciation The Games always promote cultural appreciation by showcasing diverse traditions and customs from around the world. These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. Brands that embraced digital strategies generated increased engagement and sales.

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Inside Retail

DECEMBER 17, 2023

Coming after the business has continued to renovate the look of its beauty halls over the last three years, the 11,000 square foot space is part of Boots’ strategy to build a bridge between medicine and retail, much like Chemist Warehouse has done with Ultra Beauty and superstores in Australia.

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Inside Retail

AUGUST 12, 2021

In this article, we’ll dive into the innovative strategies setting four forward-thinking brands apart from the competition and outline key takeaways other brands can use to replicate their success. It’s impossible to talk about Savage x Fenty’s influencer strategy without mentioning the brand’s blockbuster fashion show.

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Inside Retail

OCTOBER 13, 2024

However, promotion can only go so far. What retail tactics, from social media marketing to sales promotions, does Hello Updo tap into during this month? MH: This Hispanic Heritage Month, we’re celebrating our heritage with our “pelo bueno” social media campaign, a tribute to the beauty of hair in all its forms.

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Inside Retail

AUGUST 22, 2023

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content.

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Inside Retail

NOVEMBER 27, 2023

Promotions and offering value are a big part of this, especially during a cost-of-living crisis. Seamless experiences Meanwhile, with the pandemic having reshaped consumers’ approach to shopping online, customers have now come to expect a seamless, integrated experience across all channels, from social media to mobile apps to physical stores.

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Inside Retail

AUGUST 10, 2022

With marketplaces serving as “digital malls”, shopping inspiration coming from social media content and curated experiences in high demand, brands are trying to succeed on several fronts at once. . Building a winning strategy through product catalogue selection, pricing, inventory management and great customer service.

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Inside Retail

AUGUST 3, 2023

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. The post Burger King’s innovative strategy: viral menus and limited collectibles appeared first on Inside Retail.

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Retail Focus

JULY 5, 2022

Your plan should clearly state your goals for your company as well as your strategy for achieving them. Nowadays, using social media and websites is a critical aspect of both businesses, big or small. Also, you have to fill your social media pages with meaningful content about designs. . Conclusion .

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Inside Retail

JANUARY 16, 2025

Social commerce Zheng commented on how luxury brands and retailers are increasingly using social media platforms such as Facebook, Instagram, Pinterest and TikTok to advertise and promote their products, leveraging targeted ads and sponsored posts to generate consumer interest in their offerings.

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Inside Retail

SEPTEMBER 30, 2024

This is often driven by customers being wary of promotional ‘traps’, where the full price kicks in after an initial promotional period, leading to higher-than-expected expenses if they forget to cancel or pause their subscription.​ can help with discovery by including promotional inserts with deliveries.

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Jahabow

OCTOBER 21, 2024

Expect more retailers to adopt strategies like “buy online, pick up in-store” (BOPIS), curbside pickup, and fast home delivery services. In 2025, social commerce will continue to rise as consumers turn to social media for entertainment and shopping.

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Inside Retail

APRIL 3, 2022

In the age of social media, it can feel like a marketer’s job is never done. There are new platforms to join, memes to know, and trends to participate in, not to mention major retail events, such as Black Friday, Mother’s Day and other recurring holidays to promote. What are some common pitfalls to avoid?

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Inside Retail

AUGUST 24, 2021

For many retailers, the response to this trend has been to focus on reducing prices for products and services, whether through ‘Everyday Low price’ strategies, or increased frequency of price promotions. For example, if a retailer promotes price too heavily (e.g., Or better promote it? What does price really mean?

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Inside Retail

NOVEMBER 28, 2023

The welcome email can also introduce social media channels and invite feedback about how often they’d welcome communication from the brand. Similarly, a birthday or anniversary flow can be set up – with or without a price drop promotion – targeting gift-givers or customers who want to treat themselves on their special day.

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Inside Retail

JULY 8, 2021

Brand strategy. Export strategy and plan. It always makes business sense to have an export strategy and plan for the short, mid and long-term growth of the company, an allocation of resources and funds over that time and SWOT analysis so you are prepared for the good, great and not so great times. Partner strategies.

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Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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Inside Retail

FEBRUARY 21, 2023

Sephora Beauty uses live streams to promote new products. Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. There are four main reasons retailers should consider gaming as part of a data acquisition strategy.

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Retail Focus

MARCH 6, 2024

Whether you’re a seasoned enthusiast or a curious newcomer, learning how to navigate the landscape of sales and promotions is essential for snagging your favorite mushroom-infused treats at wallet-friendly prices.

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Inside Retail

AUGUST 7, 2023

Amplify According to David Jones’ chief marketing officer James Holloman, retail media represents the third wave of the changing ‘media’ space for brands: following the rise of Google and Facebook advertising.

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Retail Focus

SEPTEMBER 27, 2022

Mobile commerce is any marketing activity, which retailers use in promoting their services and products through mobile devices. With mobile marketing, online industries such as online retail and the e-casino – which offer numerous free bonuses – can create customised promotions for regular users on their platforms. Social Marketing .

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Inside Retail

OCTOBER 24, 2022

Godfreys has reviewed its entire product range – investing in hard-floor cleaning products and robot vacuums – and is expanding its marketing and promotional strategy, engaging with influencers to reach a younger demographic. According to Lee, the goal is to set the business up for success for the next 90 years. “We

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Inside Retail

AUGUST 26, 2024

But as ‘Brat Summer’ slowly begins to cool down, some are already embracing a new social media trend, one that is very demure and very mindful. On August 5, the social media influencer posted a video about how she prepared her appearance for work, a 17-second clip that has gone viral, with over 3.8

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