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How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji

Inside Retail

Bitmoji, is a platform subsidiary of social media platform Snapchat, and there are over 2.7 The saying goes, “Any publicity is good publicity,” but more importantly what is the strategy driving such an investment? “The billion Bitmoji avatars globally. And in December, Valentino added new styles to the Bitmoji offering.

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Salomon’s Graeme Moore: New stores, customers and accelerating growth in ANZ

Inside Retail

Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on social media have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers. The unique set of Salomon partner trail events is an expansion of its global strategy.

Outdoor 264
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Five retail leaders discuss how to deliver value in a spending slump

Inside Retail

Jeanswest executive general manager Anne Natale said the old-school apparel retail mindset of dropping a campaign or a promotion every month needs to change and greater emphasis must be placed on communicating a products value proposition to the customer. We can switch on promotions and not get the same result as we did in 2023, Natale added.

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The Labubu effect: How Pop Mart is leading the blind box economy

Inside Retail

This is the story of Pop Mart, the company behind the Labubu craze, and how a single social media post from a K-pop superstar catapulted the brand into the stratosphere of the blind box economy. This isn’t just a form of brand promotion but a powerful way to attract fan engagement through individuality and storytelling,” she added.

Artistic 130
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What brands can learn from the Béis Wash marketing strategy

Inside Retail

million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items. Partnering with popular brands Scrub Daddy and Branch Basics provided ample opportunity for cross-promotion and showed visitors how easy it is to restore their Béis products to look brand new.

Strategy 246
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Five e-commerce trends to shape your 2023 strategy

Inside Retail

These digital touchpoints now include search engines, brand websites, social media, apps, online ads and even virtual reality. Retail media programs have experienced a meteoric rise in recent years, with many major retailers and marketplaces now offering ad options. Click and Collect Is Here to Stay.

Strategy 260
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The Role of Email Marketing in Creating a Seamless Retail Customer Experience

Retail Focus

This article explores the role of email marketing in enhancing the retail customer journey , from building awareness to fostering loyalty, and provides actionable strategies for creating impactful campaigns that resonate with your audience. Strategies for the Consideration Stage: Highlight customer testimonials and social proof.

Marketing 130