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Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms? Visualisation power on social media.

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How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji

Inside Retail

Bitmoji, is a platform subsidiary of social media platform Snapchat, and there are over 2.7 In translating its latest collection into Bitmoji avatars, Valentino promotes individual expression and fosters an ever more global community through the brand’s most iconic motifs.” billion Bitmoji avatars globally.

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Salomon’s Graeme Moore: New stores, customers and accelerating growth in ANZ

Inside Retail

Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on social media have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers.

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Five retail leaders discuss how to deliver value in a spending slump

Inside Retail

Jeanswest executive general manager Anne Natale said the old-school apparel retail mindset of dropping a campaign or a promotion every month needs to change and greater emphasis must be placed on communicating a products value proposition to the customer. We can switch on promotions and not get the same result as we did in 2023, Natale added.

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Here’s what retailers need to know about social media use in Apac: Report

Inside Retail

When it comes to the Asia-Pacific market , three in five marketing professionals regard social media as more important due to economic uncertainties, according to a recent State of Social Report from software firm Meltwater. So retailers need to realise that social media is not only for the young,” he said.

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Are Product Images Vital for Brick-and-Mortar Stores?

Retail Focus

Product photography has become essential in helping retail brands promote their items to prospective buyers, with images acting as a crucial reference point of comparison. Compelling product images draw intrigue on photo-dominant social media platforms like Instagram and Pinterest.

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Buyer sought for collapsed eyewear retailer Soda Shades

Inside Retail

The brand was once part-owned by social media influencer and entrepreneur Steph Claire Smith and her partner Josh Miller. Assets up for sale are stock and intellectual property, including social media channels used to promote sales. . “We This is a great opportunity for any interested buyer,” said Goyal.