Inside Retail

MAY 29, 2024

Social media has presented an easy way for scammers to reach consumers, by promoting fake websites and e-commerce businesses next to legitimate ones to create a false sense of consumer trust. To get ahead of fraudulent activity, e-commerce businesses can build social proof by tapping into social media conversations. “As

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Inside Retail

MAY 31, 2023

Try to encourage groups of friends to participate and then you can leverage word of mouth and social media. While events and promotions can help drive foot traffic and increase sales, they do take a lot of time and effort so it’s important to get the planning and execution right.

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Inside Retail

DECEMBER 3, 2024

Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on social media have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers.

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Inside Retail

JUNE 22, 2022

The regulator said that between March 2016 and October 2018, the company ran in-store and social media advertisements that claimed the phones could be used in pools or sea water. The claims “promoted an important selling point for these Galaxy phones. The offending ad (Image: ACCC).

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Inside Retail

JUNE 18, 2024

A recent Shopify report found that 92 per cent of consumers have bought from different brands than they normally do over the past year – primarily driven by cost – with 57 per cent of customers now often switching brands for a better price, discount or promotion. Loyalty is hard to earn but easy to lose,” he says.

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Retail Focus

FEBRUARY 9, 2023

Opening or reviving a retail business in remote locations should put on first: Embracing technology: Shop owners can use digital platforms such as e-commerce websites, social media, and online marketplaces to reach a wider customer base and compete with larger retailers.

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Inside Retail

DECEMBER 17, 2023

The influence of social media and TikTok in particular has resulted in a noticeable uptake of supplements such as probiotics, which have attracted attention with viral videos showcasing the benefits of probiotics, prebiotics, and digestive enzymes for promoting gut balance and overall well-being.

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Retail Focus

JUNE 14, 2021

Use social media as much as you can. The first step is to try to connect with as many people as possible through social media. Even before the business gets off the ground, it would be recommended to use social media as a jumping-off point, preferably with the help of friends and family.

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Inside Retail

OCTOBER 4, 2022

“As consumers become increasingly interested in purchasing sustainable products, there are growing concerns that some businesses are falsely promoting their environmental or green credentials,” said Delia Rickard, deputy chair, at the ACCC. Influencers in the spotlight.

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Inside Retail

SEPTEMBER 5, 2021

This data, from one of the most widely used photo agencies in the world, demonstrates a demand for real, raw imagery; for an accurate representation of womanhood and motherhood at a time when much of our perception is shaped by social media. Modibodi users aren’t just customers, they’re a community,” Chong said.

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Inside Retail

SEPTEMBER 5, 2021

This data, from one of the most widely used photo agencies in the world, demonstrates a demand for real, raw imagery; for an accurate representation of womanhood and motherhood at a time when much of our perception is shaped by social media. Modibodi users aren’t just customers, they’re a community,” Chong said.

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Retail Focus

JULY 5, 2022

Work with the branding expert to develop a logo and a visual language that will be utilized consistently throughout all marketing materials, online outlets, and social media platforms, as well as across all kinds of communication (email, letterhead, business cards). Create An Online Presence . Conclusion .

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Inside Retail

APRIL 3, 2022

In the age of social media, it can feel like a marketer’s job is never done. There are new platforms to join, memes to know, and trends to participate in, not to mention major retail events, such as Black Friday, Mother’s Day and other recurring holidays to promote. Is it worth the effort?

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Inside Retail

AUGUST 27, 2023

But if you’re in the habit of just doing a big promotion and blasting it at your customers and followers, you’re in for a rude shock this year. That means not just promotions for sales events, but order confirmations, delivery notifications, and two-way conversational messaging. Yep, you guessed it, on social media.

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Inside Retail

SEPTEMBER 30, 2024

This is often driven by customers being wary of promotional ‘traps’, where the full price kicks in after an initial promotional period, leading to higher-than-expected expenses if they forget to cancel or pause their subscription.​ can help with discovery by including promotional inserts with deliveries.

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Inside Retail

FEBRUARY 14, 2023

A photo of the racist sign went viral on social media and was picked up by news outlets like SBS. Having the organisational commitment to practising and instilling inclusive behaviour promotes allyship and inclusion as part of your brand identity, building consumer trust, engagement and interaction.

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Inside Retail

AUGUST 22, 2023

Why Parade is so popular Parade has reached its current cult status by appealing to a younger, largely Gen Z, customer base through its focus on inclusivity, sustainability, and social media. Its campaigns featured a wide range of models across the gender spectrum with different skin tones, body types, and aesthetics.

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Inside Retail

DECEMBER 21, 2021

When legitimately using her Facebook Ads account, Sophie routinely buys very small campaigns directed at a nationwide audience to promote postings on her blogs. Social-media scams and hacks are increasing. We also provide transparency through customer notices and timely resolve complaints and disputes.”.

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Retail Focus

MARCH 6, 2024

Whether you’re a seasoned enthusiast or a curious newcomer, learning how to navigate the landscape of sales and promotions is essential for snagging your favorite mushroom-infused treats at wallet-friendly prices.

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Inside Retail

JULY 7, 2021

In February, the UK’s Advertising Standards Authority (ASA) ruled against the use of filters that exaggerate a beauty product’s efficacy in social media adverts. Authenticity is the primary currency for brands on social media and altered content makes that currency worthless.”.

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Inside Retail

JULY 11, 2024

The Beastie Boys have sued restaurant owner Brinker International in New York federal court, saying Brinker used the legendary rap trio’s 1994 song “Sabotage” to promote the Chili’s chain without their permission.

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Inside Retail

AUGUST 22, 2024

Cultural appreciation The Games always promote cultural appreciation by showcasing diverse traditions and customs from around the world. Technology and media consumption The way people consume media during the Olympics has evolved over the years also, with a shift towards digital platforms.

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Inside Retail

AUGUST 24, 2021

For many retailers, the response to this trend has been to focus on reducing prices for products and services, whether through ‘Everyday Low price’ strategies, or increased frequency of price promotions. For example, if a retailer promotes price too heavily (e.g., Or better promote it?

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Inside Retail

AUGUST 26, 2024

But as ‘Brat Summer’ slowly begins to cool down, some are already embracing a new social media trend, one that is very demure and very mindful. On August 5, the social media influencer posted a video about how she prepared her appearance for work, a 17-second clip that has gone viral, with over 3.8

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Inside Retail

OCTOBER 12, 2023

And publishing content on social media does not automatically equate to being an influencer either. Not everyone can be, or wants to be a thought leader, high-profile influencer or media personality. Let others confer and promote you in that context if relevant. And that’s perfectly ok.

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Inside Retail

MARCH 20, 2024

million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items. Partnering with popular brands Scrub Daddy and Branch Basics provided ample opportunity for cross-promotion and showed visitors how easy it is to restore their Béis products to look brand new.

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Inside Retail

NOVEMBER 28, 2023

The welcome email can also introduce social media channels and invite feedback about how often they’d welcome communication from the brand. Similarly, a birthday or anniversary flow can be set up – with or without a price drop promotion – targeting gift-givers or customers who want to treat themselves on their special day.

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Inside Retail

FEBRUARY 21, 2023

Sephora Beauty uses live streams to promote new products. Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. The appeal of interactive experiences has cemented itself into the world of retail. Consumers want to be entertained. billion.

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Inside Retail

DECEMBER 5, 2022

These digital touchpoints now include search engines, brand websites, social media, apps, online ads and even virtual reality. Retail media programs have experienced a meteoric rise in recent years, with many major retailers and marketplaces now offering ad options. Click and Collect Is Here to Stay.

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Inside Retail

JANUARY 16, 2023

Perera says that a significant number of businesses and retailers will use ChatGPT to assist with language-related tasks, such as social media posts, headlines, product descriptions and promotional video scripts for Instagram stories, TikTok, YouTube and so on.

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Retail Focus

SEPTEMBER 27, 2022

Mobile commerce is any marketing activity, which retailers use in promoting their services and products through mobile devices. With mobile marketing, online industries such as online retail and the e-casino – which offer numerous free bonuses – can create customised promotions for regular users on their platforms. Social Marketing .

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Inside Retail

AUGUST 7, 2023

Amplify According to David Jones’ chief marketing officer James Holloman, retail media represents the third wave of the changing ‘media’ space for brands: following the rise of Google and Facebook advertising.

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Retail Focus

JUNE 22, 2022

The space includes a vloggers area specifically designed for interviews, complete with social media backdrops, VIP treatment rooms and a neon archway activated by movement. The idea for the London store was to have an experience store with an offering for HydraFacial that can bring people in to post online about the treatments.

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Retail Focus

DECEMBER 6, 2024

Direct and Personalized Communication Email marketing with the help from Mailchimp alternatives , allows retailers to communicate directly with their audience, bypassing algorithms and platform restrictions that often limit visibility on social media or other channels. Send product recommendation emails based on browsing behavior.

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Inside Retail

NOVEMBER 7, 2023

Essentially, creators get rewarded with Smthgood “coins” for expressing their style by creating and sharing lookbooks within the platform and on social media, or by winning themed lookbook competitions. Tan is making sure he does his bit in terms of promoting conscious fashion in the APAC region, too. “We

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Inside Retail

AUGUST 5, 2021

And all the models were locals cast through a callout on social media, which Nathan McGuire, a Whadjuk Noongar model who has shot campaigns for Country Road and Outland Denim, helped promote. . In between the collections, there were performances by Indigenous drag queens Foxxy Empire, Shaniqua Empire and Sherri Lee Volua.

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Inside Retail

SEPTEMBER 11, 2022

Ever since she randomly dropped her self-titled album with no hint of promotion back in 2013, which came accompanied with videos for each track, the Beyhive knows that when it comes to Beyoncé, expect the unexpected. For so many brands that are trying to hit diversity and inclusion KPIs, this is how to do it in an authentic, genuine way.

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