Inside Retail

MAY 29, 2024

The rise of online shopping scams presents significant reputational risks for e-commerce businesses of all sizes if they don’t take proactive measures to help protect consumers. million to online shopping scams, and over $92 million to scams overall, according to Scamwatch. So far this year, Australians have lost more than $1.2

Social Media 286

Social Media Advertising Shopping Consumer 286

Retail Focus

DECEMBER 6, 2024

Direct and Personalized Communication Email marketing with the help from Mailchimp alternatives , allows retailers to communicate directly with their audience, bypassing algorithms and platform restrictions that often limit visibility on social media or other channels. Send product recommendation emails based on browsing behavior.

Marketing 130

Marketing Social Media Engagement Customer Retention 130

Inside Retail

MAY 31, 2023

Using a differentiation strategy allows retailers to create a unique in-store shopping experience – that can’t be replicated online, and will set you apart from the competition. Even if you have a very small area, use it to provide shopping baskets. Aisles should be wide enough to accommodate customer traffic and shopping carts.

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Layout Promotion Social Media Display 334

Promotion Tech

DECEMBER 10, 2024

Whether its an augmented reality (AR) shopping experience, an interactive product demo, or a branded photo opportunity, the goal is to go beyond selling products and create emotional, memorable touchpoints. Retail and Automotive Sales: Transforming the Shopping Experience Shoppers today expect more than just a storethey want experiences.

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Social Media Display Engagement Marketing 98

Inside Retail

APRIL 26, 2024

You can increase customer retention by creating loyalty programs, improving the customer experience, offering personalised services or promotions, or simply focusing on improving product range or quality. Social commerce Social media platforms are becoming ecommerce marketplaces. With over 4.95

Customer Retention 277

Customer Retention Social Media Curate Advertising 277

Inside Retail

JANUARY 30, 2023

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will include a review of social media platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as live streaming service, Twitch.

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Social Media Advertising Fashion Consumer 246

Inside Retail

OCTOBER 22, 2024

The Covid-19 epidemic brought to light flaws in our social media networks, therefore aggravating this problem. And social media, even if it provides some connectivity, can also sometimes make people feel disconnected. Linking these feel-good sensations with the brand even when people are wearing the clothing elsewhere.

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Curate Social Media Layout Space 130

Inside Retail

JUNE 18, 2024

A recent Shopify report found that 92 per cent of consumers have bought from different brands than they normally do over the past year – primarily driven by cost – with 57 per cent of customers now often switching brands for a better price, discount or promotion. Loyalty is hard to earn but easy to lose,” he says.

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Social Media Gifts Promotion Strategy 264

Retail Focus

FEBRUARY 9, 2023

In an urban setting, “proximity” goes back to its golden age because customers find it more practical and suitable for shopping around the corner. Clients will be more likely to shop in a more convenient way and with less hassle. There are several actions that small-town shop owners can take to revive their businesses.

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Social Media Concept Shopping Beauty and Health 264

Inside Retail

JANUARY 21, 2025

This typically raises incremental spending, promotes omnichannel shopping behaviours, increases customer engagement, and drives brand loyalty. Trend-proof gifting: As social media trends cycle faster than ever before, gift cards eliminate the risk of giving an out-of-trend or unwanted gift.

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Gifts Social Media Consumer Customer Engagement 130

Inside Retail

OCTOBER 7, 2021

Pinterest will roll out new features for brands to promote products and ideas to users, the digital pinboard company said Wednesday, part of an effort to grow online shopping on its site. For example, a creator can make a video post about a dessert recipe, and a baking brand can pay to promote that ad to more users.

Shopping 130

Shopping Social Media Advertising Tailored 130

Jahabow

OCTOBER 21, 2024

Consumers increasingly demand seamless, omnichannel shopping experiences that allow them to easily switch between online and offline platforms. AI-powered tools will help retailers deliver hyper-personalized shopping experiences by analyzing customer data and predicting consumer preferences.

Social Media 72

Social Media Visual Merchandising Display Consumer 72

Inside Retail

JANUARY 27, 2025

Three key use cases of AI/ML in retail media centre on: Audience segmentation: AI can draw insights from a vast number of data sources, while advances in GenAI enables data cleansing and drawing insights from structured and unstructured data without the need for complex algorithms. Level up to demand forecasting 3.0

Social Media 130

Social Media Consumer Management Marketing 130

Parcel Pending

NOVEMBER 4, 2024

As we approach the 2024 holiday season, retailers are gearing up for another year of generational differences in shopping habits. Understanding these distinctions is crucial for businesses looking to capitalize on the year’s busiest shopping period. 9 Key Takeaways Expect Gen Z to shop early and online to pursue the best deals.

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Shopping Social Media Consumer Other 59

Inside Retail

JANUARY 16, 2025

However, research conducted by the financial services institution HSBC confirmed that as the average price of personal luxury goods increased by 52 per cent in Europe since 2019, with similar price hikes across the globe, the number of consumers shopping for these products decreased.

Fashion 130

Fashion Jewelry Social Media Consumer 130

Inside Retail

SEPTEMBER 30, 2024

Benefits and challenges of the subscription model Time savings: From delivery rather than in-person shopping trips, particularly for essential and frequently used items such as household goods and personal care products. can help with discovery by including promotional inserts with deliveries.

Marketing 246

Marketing Beauty and Health Promotion Customer Retention 246

Inside Retail

FEBRUARY 14, 2023

A photo of the racist sign went viral on social media and was picked up by news outlets like SBS. Having the organisational commitment to practising and instilling inclusive behaviour promotes allyship and inclusion as part of your brand identity, building consumer trust, engagement and interaction.

Social Media 244

Social Media Consumer Shopping Management 244

Inside Retail

DECEMBER 17, 2023

Retailers within the pharmacy sector are evolving and exploring ways to best cater to consumers with the creation of one-stop-shop pharmacy retail spaces and superstores. This growth is largely attributed to an ageing population, rising health concerns, and a shift towards preventive healthcare.”

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Beauty and Health Social Media Circulation Space 258

Inside Retail

DECEMBER 5, 2022

To understand the way they shop online today, ChannelAdvisor , a complete multichannel solution for brands and retailers, recently surveyed more than 5000 global consumers across Australia, the US, the UK, France and Germany in partnership with global research firm Dynata. . Marketplace popularity continues to grow.

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Strategy Social Media Consumer Shopping 260

Inside Retail

FEBRUARY 21, 2023

Sephora Beauty uses live streams to promote new products. Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. Done the right way, shoppers love personalisation because it improves the shopping experience.

Customer Engagement 246

Customer Engagement Engagement Social Media Consumer 246

Inside Retail

AUGUST 7, 2023

Compared to more traditional forms of advertising, retail media is touted as a more targeted, less wasteful form of customer acquisition: if someone is already shopping on a retailer’s website, they’re likely looking to buy, or to learn more about products that they’re considering purchasing. And it’s a big business.

Advertising 243

Advertising Social Media Form Marketing 243

Retail Focus

JULY 5, 2022

The spaces must be designed to ensure customers have an enjoyable and hassle-free shopping experience. . Nowadays, using social media and websites is a critical aspect of both businesses, big or small. Also, you have to fill your social media pages with meaningful content about designs. . Conclusion .

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Retail Design Social Media Design Interior Design 227

Inside Retail

AUGUST 27, 2023

But if you’re in the habit of just doing a big promotion and blasting it at your customers and followers, you’re in for a rude shock this year. That means not just promotions for sales events, but order confirmations, delivery notifications, and two-way conversational messaging. Yep, you guessed it, on social media.

Strategy 243

Strategy Customer Engagement Social Media Engagement 243

Retail Focus

JUNE 29, 2023

Original research of over 1,000 UK shoppers by ADvendio showed that over half (54%) of UK shoppers say they are most likely to impulse buy in-store, compared to 41% who make unplanned purchases when shopping online and 10% who bought on impulse on social media platforms.

Consumer 130

Consumer Shopping Social Media Engagement 130

Inside Retail

AUGUST 10, 2022

With marketplaces serving as “digital malls”, shopping inspiration coming from social media content and curated experiences in high demand, brands are trying to succeed on several fronts at once. . The online shopping experience has become noisy for most consumers.

Advertising 246

Advertising Strategy Curate Management 246

Inside Retail

NOVEMBER 28, 2023

The welcome email can also introduce social media channels and invite feedback about how often they’d welcome communication from the brand. A small thank you can go a long way, especially with the popularity of online shopping, where deals are endless and competition is fierce.

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Flow Marketing Social Media Promotion 287

Inside Retail

NOVEMBER 7, 2023

Smthgood isn’t just another online shopping destination; it’s actually harnessing the power of gamification, engagement and loyalty to incentivise consumers to make more thoughtful purchases. Tan is making sure he does his bit in terms of promoting conscious fashion in the APAC region, too. “We

Fashion 264

Fashion Curate Social Media Engagement 264

Retail Focus

NOVEMBER 22, 2023

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Luxury pop-up stores become essential brand levers amid the bustling atmosphere, presenting a distinct and enchanting shopping experience for consumers.

Social Media 162

Social Media Gifts Jewelry Shopping 162

Inside Retail

AUGUST 24, 2021

For many retailers, the response to this trend has been to focus on reducing prices for products and services, whether through ‘Everyday Low price’ strategies, or increased frequency of price promotions. My own research also shows that price consciousness is a strong predictor of various multi and omni-channel shopping behaviours.

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Social Media Consumer Promotion Other 246

Inside Retail

DECEMBER 21, 2021

When legitimately using her Facebook Ads account, Sophie routinely buys very small campaigns directed at a nationwide audience to promote postings on her blogs. Mashable says a computer engineer based in Vietnam runs legitimate e-commerce shops that have all but gone out of business as an effect of the grift.

Social Media 246

Social Media Advertising Management Marketing 246

Inside Retail

DECEMBER 12, 2024

Its a time of heightened consumer spending, aggressive promotions, and operational intensity. Was it a specific promotion, product, or referral? Marketing campaign analysis The holiday season often involves significant investment in advertising and promotions. Dont be afraid to ask your media agency for detailed data.

Strategy 241

Strategy Customer Retention Customer Engagement Tailored 241

Retailing Insight

MAY 14, 2021

According to an article published in Social Media Today , Toronto-based web design company Branex includes visual storytelling as one its five tips to increase brand awareness and grow business using social media. An email program allows retailers to share more thoroughly their message, promotions and upcoming events.

Social Media 52

Social Media Promotion Marketing Pattern 52

Inside Retail

OCTOBER 26, 2022

According to ARA CEO Paul Zahra, Halloween has grown in Australia on the back of the ongoing globalisation of retail and retail promotions. He believes that the trend is similar to Black Friday, which started as an American shopping tradition, before becoming popular in Australia over time. In the 1980s, no one was doing it.

Social Media 246

Social Media Merchandising Perspective Art 246

Inside Retail

MARCH 20, 2024

million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items. In addition to this, patrons could buy special merch and shop exclusive bundles, and the pop-up served as an educational tool. The #airportoutfit has amassed over 690.3

Strategy 246

Strategy Marketing Social Media Consumer 246

Inside Retail

JUNE 28, 2021

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Revolutionising loyalty programs.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

JUNE 30, 2022

Long-time winemaker Shelley Cox has found a cost-effective way to promote and sell brands from her Barossa community. But it wasn’t long before Cox realised that there was an opportunity to create something bigger than a temporary shop. “I We have people who look after copywriting, brand strategy, social media and logistics.”.

Shopping 130

Shopping Social Media Space Merchandising 130

Inside Retail

JUNE 30, 2022

Long-time winemaker Shelley Cox has found a cost-effective way to promote and sell brands from her Barossa community. But it wasn’t long before Cox realised that there was an opportunity to create something bigger than a temporary shop. “I We have people who look after copywriting, brand strategy, social media and logistics.”.

Shopping 130

Shopping Social Media Space Merchandising 130