Inside Retail

MAY 30, 2024

While predominantly selling comfortable footwear online, the retailer also operates physical outlet stores in the Moorabbin and Spencer Street DFO shopping centres. The brand’s website is currently promoting 40 per cent off all stock.

Promotion 242

Promotion Retail Marketing Shopping Marketing 242

Retail Focus

JUNE 3, 2021

As other sectors, including travel and hospitality, experienced online commerce surges, the retail market shifted at a more leisurely pace. Let’s look at three ways that data science can help retailers thrive in a highly competitive multi-channel environment. 41% to an in-store flyer today.

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Strategy Promotion Contrast Shopping 200

Inside Retail

SEPTEMBER 3, 2024

Retailers are integrating AI with bricks-and-mortar shops and online platforms to give the shopping experience a remarkable transformation, enhancing both customer satisfaction and operational efficiency. Targeted advertising: You can use data to target promotions effectively, enhancing campaign ROI.

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Inside Retail

JUNE 28, 2021

The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

JUNE 3, 2024

And big retailers are catering to this segment for the first time with Ikea Australia launching its first-ever pet collection, Utsadd, i n March, and Coles Group backing the launch of Swaggle, a hyper-personalised pet care platform.

Accessories 279

Accessories Accessories Boutique Marketing 279

Creative Displays Now

MARCH 4, 2024

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Focus on website responsiveness.

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Retail Marketing Strategy Marketing Social Media 52

Inside Retail

SEPTEMBER 12, 2023

He believes that this is partly due to the maturity of the luxury and premium retail market in Mainland China, which has a strong presence of international and premium brands. However, she believes there is still work to be done, with awareness still relatively low among Mainland Chinese and South Asian communities in Australia.

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RetailMinded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Inside Retail

MARCH 20, 2023

Following its launch in Australia in 2016, Danish retail group Bestseller has firmly entrenched its presence in the retail market, with the company making strides in its sustainability and circularity initiatives.

Fashion 236

Fashion Expansion Department Stores Strategy 236

Inside Retail

APRIL 28, 2021

You launched Uniek with the aim to shine a light on older women who are normally overlooked by other retailers. Over the last few years, as I have moved into my 40s, I have felt excluded in the way in which brands would promote and communicate their offering. Why is that important to you and how have you done this?

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Retail Focus

OCTOBER 17, 2023

Regular readers of Retail Focus will remember a recent article that focused on surfaces in retail and how shops and other venues can utilise these as part of their marketing strategy to help drive more sales. Ideal for mid-term use, this product can be installed by any employee.

Promotion 162

Promotion Outdoor Space Display 162

Retail Times

APRIL 21, 2022

PayPoint has announced the launch of further marketing support for its retailer partners to promote the growing digital voucher category, with six big brands, including Amazon, Xbox, PlayStation, Paysafecard, Neosurf and Love2Shop with more major brands to follow later this year.

Retail Marketing 52

Retail Marketing Marketing Promotion 52

Retail Bound

APRIL 11, 2022

Whatever the reason, make sure you shop the store or channel you’re contemplating to ensure they a) support your category b) are not flooded with similar product and c) actively promote new and independent brands. Good retail alignment means that your retail channel can reliably highlight your product and show its value to consumers.

Retail Marketing 52

Retail Marketing Marketing Planning Merchandising 52

RetailMinded

MARCH 29, 2024

In this article, we will dive deeper into learning more about which video automation tools you can use for your retail marketing strategy this year. Retail marketers quickly realize how video transcription could save them time when presenting something new to their target audience.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Creative Displays Now

MARCH 18, 2024

Referral marketing is among the most effective types of amplified WOM marketing that sparks conversations about your brand online and in person. Advantages of Word of Mouth in Retail Marketing WOM marketing has numerous benefits for businesses, reflected in improved bottom lines and brand image.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Inside Retail

JANUARY 24, 2023

In explaining these results, the brand pointed to volatile demand, and promotional activity around key dates – such as Black Friday, Cyber Monday and the Christmas and Boxing Day sales period – which impacted its gross margin. As such, retailers need to be strategic and forward-thinking in how they participate.

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Promotion Fashion Marketing Apparel 130

Retail Focus

FEBRUARY 23, 2024

Here, Retail Focus picks out some of the best examples of surface interaction within the retail market. For the recent release of the new ‘Wonka’ film, Ontario-based print business Global Printing Enterprises (GPE) used several products from Drytac to produce an immersive display to help promote the movie.

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Display Shopping Promotion Social Media 162

Retail Focus

AUGUST 25, 2024

The retail world and gambling space have two things in common—both have a high market value and a broad customer base. So, we’ll flip the coin this time and talk about how casinos can better retain their customers by borrowing strategies from the retail world.

Customer Retention 130

Customer Retention Strategy Pattern Customer Engagement 130

Retail Focus

SEPTEMBER 17, 2023

It is believed that it’s important for retailers to carry brands that have a design aesthetic ensuring their products are both attractive and successful. Marketing effort is rewarded Many retailers failed to promote Christmas for many years. Experiential retailing is a vital aspect of the retail marketing industry.

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Display Merchandising Visual Merchandising Social Media 130

Inside Retail

AUGUST 23, 2022

She hopes that this collaboration will result in more artists coming on board, and the brand is intent on creating more crossover fashion pieces together to promote its design community to the masses. So we wanted to create a joyful connection between fashion and art with WPC,” Zhang said.

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Fashion Advertising Art Social Media 130

Retail Focus

APRIL 2, 2025

Product photography has become essential in helping retail brands promote their items to prospective buyers, with images acting as a crucial reference point of comparison. E-commerce Has Raised Consumer Expectations The surge in e-commerce in recent years has profoundly altered how consumers discover , shortlist and buy products.

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Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? We are also forecasting the market spending power of this group and quantifying it as a revenue opportunity in the future. Foresight does not require a belief in astrology.

Strategy 245

Strategy Marketing Consumer Planning 245

RetailMinded

JANUARY 4, 2022

Retail marketing has never been the same, especially with the changes brought about by the pandemic. These significant changes in the digital and marketing spaces altered customer expectations, shopping processes, and online experiences. Retail marketing isn’t easy. Facial Recognition .

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Social Media Marketing Shopping Promotion 98

Retail Bound

MAY 9, 2023

Influencer marketing is a form of marketing where businesses partner with social media influencers to promote their products or services. Retail-specific influencers play a significant role in promoting products and driving sales for brands at specific retailers.

Retail Sales 98

Retail Sales Promotion Social Media Engagement 98

Creative Displays Now

JANUARY 17, 2023

Point-of-purchase displays are one of the most effective forms of retail advertising. Custom retail displays use eye-catching material to make your product and brand stand out among your competitors and offer promotions and discounts to increase sales. 5 Reasons to Use Custom POP Displays in Your Retail Marketing Strategy.

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Display Advertising Promotion Strategy 98

Inside Retail

JUNE 24, 2021

Woolworths Group’s retail media business Cartology has announced two appointments, saying it is expanding its team to better serve its clients. Maedar, who has expertise in the international retail market and in premium and luxury brands,is the CEO of The KaDeWe Group, which he joined in 2014.

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Department Stores Management Tailored Apparel 147

Retail Focus

SEPTEMBER 30, 2024

Is your aim to get more people talking about your brand or promote a sale? Conclusion Creating engaging, high-quality videos can really boost your digital presence and help you stand out in London’s busy retail market. Ask yourself: Are you trying to bring more visitors to your website?

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Inside Retail

AUGUST 20, 2022

Meaningful, personalised engagement is about more than just pop-up ads on a mobile site or a promotional email. This online liquor retailer needed to up its messaging game for more engaged customers, so it turned to Braze Connected Content. Are you ready to reimagine retail marketing?

Customer Engagement 130

Customer Engagement Engagement Reimagine Strategy 130

Inside Retail

MARCH 21, 2024

Last year, retailers were forced to focus on finding ways to mitigate the impact of the cost-of-living crisis on shoppers. Choco Up commissioned this report because we believe it is paramount that leaders of e-commerce businesses who are seeking sustained success understand the diverse shopper personas in today’s retail market.”

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Consumer Tailored Management Shopping 130

Inside Retail

MAY 31, 2023

That means it can promote thousands of Chinese small businesses and micro-brands yet need not store any inventory. Traditionally, small businesses have struggled to break into a retail market dominated by global brands and manufacturers, lacking the marketing strength to become a cross-border retailer on their own.

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Social Media Consumer Fashion Shopping 130

VMS

JANUARY 20, 2022

Lego Group (Billund, Denmark) has rolled out a new retail concept that the toy maker is calling its “store of the future,” the company announced on Wednesday. To help launch and promote the new concept, Lego has partnered with TracyLocke, a Dallas-based communications agency. Read the full release here.

Visual Merchandising 74

Visual Merchandising Concept Merchandising Promotion 74

Inside Retail

JUNE 18, 2024

The buzz around Walmart’s announcement reflects the strong interest in digital labelling in the US retail market, which has fallen behind European players when it comes to experimenting with this type of technology. For instance, Norwegian discount retailer Rema 1000 has been investing in this space for over a decade.

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Light Location Consumer Perspective 130

Inside Retail

SEPTEMBER 22, 2024

Retail marketers are actively seeking AI solutions that will boost creativity and engagement. Intelligent marketing automation platform Klaviyo has just released online a research paper The AI Trends Report For Ecommerce Marketers.

Engagement 147

Engagement Marketing Customer Engagement Form 147

Inside Retail

MARCH 3, 2025

For instance, quality control and inspection help meet product standards before reaching the retailer and include checking for defects, verifying quantities and conducting compliance checks. Labelling and tagging through price tags, RFID tags or promotional labels helps with inventory management.

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Tailored Management Consumer Engagement 130

Retail Focus

FEBRUARY 2, 2024

Surviving and thriving in today’s competitive retail market requires more than offering quality products at best prices. Once you know them well, you can personalise interactions with proactive communication, targeted promotions, and unique product recommendations according to their needs and preferences.

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Social Media Perspective Tailored Strategy 130

Retail Focus

DECEMBER 3, 2023

AI could support retailers during major shopping events such as Black Friday Efficiency during busy shopping events This brings us on nicely to what may be of most interest to retailers: how is AI currently being used in the retail market.

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Advertising Focal Point Display Shopping 147

RetailMinded

MARCH 11, 2025

Market innovative pharmacy services by leveraging digital marketing, social media, and targeted email campaigns. Implement referral programs, personalized promotions, and loyalty rewards to retain existing customers while attracting new patients through convenience and specialized care offerings.

Management 52

Management Marketing Social Media Tailored 52