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Why retailers must rethink their Meta and Google ad strategies in 2025

Inside Retail

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. Ultimately, its about understanding how Meta and Google ads fit into the businesss broader marketing strategy.

Strategy 237
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Fishwife’s Becca Millstein talks brand journey, social media and subscriptions

Inside Retail

Inside Retail connected with Millstein to discuss the brands plans to tap into channel expansion and merchandising opportunities and how the founder plans to turn Fishwife into a household name. IR : What strategies, from merchandising to marketing, has Fishwife incorporated in order to reach its growth trajectory?

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Salomon’s Graeme Moore: New stores, customers and accelerating growth in ANZ

Inside Retail

Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on social media have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers. The unique set of Salomon partner trail events is an expansion of its global strategy.

Outdoor 264
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Ksubi CEO Craig King talks store expansion and retail growth strategy

Inside Retail

We recently spoke with CEO Craig King about his strategies for navigating economic challenges, the role of physical stores and tips for driving international growth in 2025. How did the macroeconomic environment affect Ksubi in 2024, and what strategies did you deploy in response? CK: Finding a replacement for Yellowstone.

Strategy 130
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H&M East Asia boss Aneta Pokucinska on the company’s localised growth strategy

Inside Retail

In one of our stores, we also have social fitting rooms where you can explore six different themes and take photos for social media with these themes – in this case, from Korea, including Jeju and K-pop. We have plans to roll out these features and customer experiences in different Asian countries.”

Strategy 130
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Future-proof your retail strategy for the holiday season and beyond

Inside Retail

With sales expected to skyrocket, it’s crucial for businesses to start planning early to maximise this lucrative period. Let’s dive into the shifts expected to alter shopping for this year’s holiday season and explore additional winning strategies for retailers.

Strategy 278
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Dusk CEO Vlad Yakubson on the retailer’s transformation into a lifestyle brand

Inside Retail

Part of the brand’s growth strategy involves tapping into the ‘little treat’ culture at a time when cost-of-living pressures remain high. That comes down to our strategy, it’s multifaceted, not a one-dimensional approach.” Both the numbers and customers are telling Yakubson that the business’s transformation is “on track”. “It

Gifts 246