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Fishwife’s Becca Millstein talks brand journey, social media and subscriptions

Inside Retail

Inside Retail connected with Millstein to discuss the brands plans to tap into channel expansion and merchandising opportunities and how the founder plans to turn Fishwife into a household name. Weve focused hugely on social media, on both our content and our regular engagement with a community of food enthusiasts and influencers.

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Former Lovisa boss to launch jewellery chain

Inside Retail

Former Lovisa CEO Shane Fallscheer is launching his jewellery business, Harli + Harpa, which plans to roll out several stores by Christmas. The new retailer will market itself as “Your walk-in jewellery box” and open a store at Sunshine Plaza, among other planned locations.

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Why retailers must rethink their Meta and Google ad strategies in 2025

Inside Retail

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. That’s why they had an explosion in terms of their ad revenue over the last sort of 12 months as well, he added.

Strategy 237
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Salomon’s Graeme Moore: New stores, customers and accelerating growth in ANZ

Inside Retail

Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on social media have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers. In winter sports and snowboarding is a key growth opportunity for the brand.”

Outdoor 264
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US burger brand’s comeback: Wendy’s makes its new Australian debut

Inside Retail

The Wendys brand was built on doing things differently, from square hamburgers to being one of the most talked about brands on social media, Leahy said. With plans to open 15 outlets, so far it has expanded to Manly and Sydneys west, as well as Byron Bay and Surfers Paradise. Five Guys hit the Australian market in 2021.

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“What if this happens to us?”: Retailers revisit emergency response plans

Inside Retail

In the wake of the tragic Westfield Bondi Junction stabbing attack on April 13, Australian retailers have been revisiting their emergency response plans to ensure they are fully prepared for every contingency. Retailers revisit emergency response plans appeared first on Inside Retail Australia. The post “What if this happens to us?”:

Planning 263
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Here’s what retailers need to know about social media use in Apac: Report

Inside Retail

When it comes to the Asia-Pacific market , three in five marketing professionals regard social media as more important due to economic uncertainties, according to a recent State of Social Report from software firm Meltwater. So retailers need to realise that social media is not only for the young,” he said.