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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? Aligning marketing strategy to a range of potential futures allows us to mitigate risks and reduce unintended consequences, while taking advantage of opportunities.

Strategy 245
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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287
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Recharge Your Digital Pricing Strategies with Data Science

Retail Focus

As other sectors, including travel and hospitality, experienced online commerce surges, the retail market shifted at a more leisurely pace. Instead, many retailers are taking a holistic, flexible view of pricing, recognizing that items often move from everyday to promotional pricing and back again to everyday pricing, for example.

Strategy 200
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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Trends in the Commercial Investment Market The retail real estate market was a focal point of this years MAPIC, with a strong emphasis on investors perspectives regarding retail market trends and outlooks. These sessions revealed an optimistic vision of the resilience of retail as an asset class.

Expansion 264
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H&M East Asia boss Aneta Pokucinska on the company’s localised growth strategy

Inside Retail

We have plans to roll out these features and customer experiences in different Asian countries.” The company currently operates more than 250 stores across key markets such as South Korea, Japan, Singapore, Malaysia, Vietnam, and the Philippines. For H&M, this means going beyond mere translation of marketing materials.

Strategy 130
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Vida Glow partners with Heinemann for Sydney Airport pop-up

Inside Retail

. “We’re so excited to officially enter into travel retail with a global power player like Heinemann,” said Vida Glow founder Anna Lahey. “They clearly understood our brand goal and global strategy, and worked so diligently with us to bring our vision to life.”

Boutique 246
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Dymocks will add 20+ new stores in three-year plan

Inside Retail

Dymocks’ three-year plan will see the bookstore chain add another 20+ retail outlets to the network. CEO Mark Newman told Inside Franchise Business Executive there will be a mix of suburban and regional locations in the new store plan which will spread the book chain further into the north of the country.

Planning 130