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Listen up: Why Mecca is tuning in to the world of podcasting

Inside Retail

I think what makes an interesting podcast is having a niche to focus on and a unique perspective or take on that niche,” Lee said. Don’t try to appeal to everyone — know who your target market is, and speak directly to them about the things that you know they’re interested in or curious about. Find your niche. “I

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Innovate or die: How brands can create impact

Inside Retail

Bailey explained that apart from sustainability and ethical business practices, brands which put an emphasis on diversity, equity and inclusion (DEI) will also score higher among the Gen Z target market. The harder thing for brands these days is to have meaningful interactions with their target markets in an authentic manner.

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Navigating the AI revolution: Retail experts weigh in on the state of affairs

Inside Retail

From designing bespoke products to crafting targeted marketing campaigns, the potential applications of generative AI in retail are limitless. From a wider business perspective, AI provides real-time responses, finds gaps, and uncovers data patterns, which ultimately drives better insights-based strategy and decision-making,” he noted.

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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

“Utilising our channels and stylists to promote practicality and accessibility of sun-safe behaviour through a fashion lens also provided a new way to engage with segments of their target market outside of their traditional marketing ecosystem,” said Robinson.

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G’day USA: What’s driving the wave of Aussie brands taking on American retail

Inside Retail

Why American consumers love Australian brands One reason why Australian brands seem to be succeeding in the US market is that they provide American consumers with fresh products, according to Saunders. Australian retailers can add some fresh perspectives to the market in terms of designs and styles,” Saunders stated. “A

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Indonesian designers discuss the rise of modest fashion at NYFW

Inside Retail

Widiastuti noted that streetwear brand Erigo X manages to integrate modesty into its designs, while still keeping things sexy and appealing to its target market: Gen Z and Millennials. “Modest fashion is now becoming more universal, and is not being limited to a specific religion or custom, so more people are embracing it,” she said.

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Factors That Affect the Retail Industry Nowadays

RetailMinded

For a retail business, it’s a kind of perspective that goes beyond demographics. Also, since influencers can be online anywhere around the globe , your target market may be subjected to social factors that are international in scope. It may reach as far and vast as the whole world.