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Collecting first-party data is critical to retail success. Here’s why

Inside Retail

First-party data allows customers to be segmented into groups that brands can tailor relevant, timely promotions to – no more emails promoting children’s clothing to bachelors who have only ever bought menswear from you, for example. I look at it from a perspective that there is identifying it, then capturing it, then nurturing it.

Strategy 242
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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Trends in the Commercial Investment Market The retail real estate market was a focal point of this years MAPIC, with a strong emphasis on investors perspectives regarding retail market trends and outlooks. Looking ahead, the 5-10 year perspective outlines a commercial landscape where only the most high-performing retail spaces will survive.

Expansion 264
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Why the Visual Merchandising and Display Show Is a Must-Attend Event in April

Retail Focus

Whether you’re looking for actionable advice or fresh perspectives, the seminars provide a wealth of knowledge for professionals across all areas of retail. It s an efficient way to achieve weeks of work in just two days , saving time while gaining inspiration and solutions tailored to your needs.

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How Ulta Beauty and Adobe are delivering ‘personalisation at scale’ 

Inside Retail

So, how does Adobe deliver contextually relevant, tailored experiences to every customer, across every channel in a connected manner? We feel like there’s a big opportunity there from a technology perspective, to do [personalisation] in a quicker and faster way with lower marginal costs.

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‘Where everything comes to life’: Brands on the power of bricks-and-mortar

Inside Retail

Building an incredible shopping experience in-store During a panel dubbed Brick by brick: The business of branded retail, Malin, Parsiegla and Errett explained how they tailor their store design to reflect their brands ethos.

Boutique 130
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Dusk CEO Vlad Yakubson on the retailer’s transformation into a lifestyle brand

Inside Retail

He emphasised the importance of providing value through bespoke customer experiences, tailored communications and exclusive discounts. Omnichannel marketing From a digital perspective, Dusk is investing in social media marketing and upgrading its online store.

Gifts 246
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How Ezibuy and Gumtree unlock incremental revenue with personalisation

Inside Retail

E zibuy and Gumtree , two companies that continue to see significant growth and engagement, share their perspective on the rise of e-commerce during the pandemic, the challenges they faced and how a tech solution driven by AI helps them personalise their experiences and unlock hidden revenue.

Tailored 246