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Collecting first-party data is critical to retail success. Here’s why

Inside Retail

First-party data allows customers to be segmented into groups that brands can tailor relevant, timely promotions to – no more emails promoting children’s clothing to bachelors who have only ever bought menswear from you, for example. I look at it from a perspective that there is identifying it, then capturing it, then nurturing it.

Strategy 242
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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Trends in the Commercial Investment Market The retail real estate market was a focal point of this years MAPIC, with a strong emphasis on investors perspectives regarding retail market trends and outlooks. Looking ahead, the 5-10 year perspective outlines a commercial landscape where only the most high-performing retail spaces will survive.

Expansion 264
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How Ezibuy and Gumtree unlock incremental revenue with personalisation

Inside Retail

E zibuy and Gumtree , two companies that continue to see significant growth and engagement, share their perspective on the rise of e-commerce during the pandemic, the challenges they faced and how a tech solution driven by AI helps them personalise their experiences and unlock hidden revenue.

Tailored 246
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Meet rising star of the week: Kate Stansberry, beauty buyer, David Jones

Inside Retail

Coming out of the pandemic, there will be fundamental shifts in customer expectations from a retail experience perspective both instore and online. To be successful, buyers should listen to what the customer is saying and tailor their strategies accordingly. As a buyer you need to be passionately focused on the customer.

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Teasers, mystery tactics, Easter eggs, hidden messages and clues, secret sessions, personalised fan engagement tactics, tailored concert experiences, and clever album rollouts are just a few of the strategies Taylor Swift has employed to create an ecosystem of experiences across different touchpoints while actively engaging the audience.

Marketing 290
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

I feel that we were able to provide an interactive brand experience that embodies Lacoste’s brand image, rather than conducting consumer surveys from a brand perspective. Retailers, we’ve got the best content tailored just for you. Also, the two campaigns that we carried out go beyond the conventional questionnaire form.

Strategy 230
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Q&A: How Rationale is taking Australian luxury beauty to the world

Inside Retail

At Rationale, our focus is on the personalisation of skincare, and tailoring each client’s individual pathway to luminous skin for life. That’s why we encourage every client to begin with a consultation, so that our expert skin therapists can look at a person’s unique needs and develop a tailored, targeted plan just for them.