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Oroton Group boosts profits as growth strategy kicks in

Inside Retail

Oroton CEO, Jennifer Child, said the result demonstrates “strong early progress” in the retailer’s growth strategy. It’s clear our apparel strategy is working, both from a sales perspective but also in terms of adding relevance and resonance to the brand. “We In August, the brand opened a concept store in Paddington, Sydney.

Strategy 246
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

I feel that we were able to provide an interactive brand experience that embodies Lacoste’s brand image, rather than conducting consumer surveys from a brand perspective. The post Lacoste Japan advances towards a zero-party data strategy appeared first on Inside Retail. Check it out here.

Strategy 230
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How Woolworths’ brand reputation could be impacted by warehouse strike

Inside Retail

The strike is yet another symptom of big supermarkets myopically pursuing profit,” Jim Ritchie, strategy director and partner at brand agency US+US, told Inside Retail. According to Ritchie, Woolworths has found itself in a “toxic trifecta” if the aforementioned events are viewed from a reputation management perspective.

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Six strategies to optimise your conversion rates

Inside Retail

Using insights from a broad reach of our experimentation programmes, Tryzens has compiled some key strategies to help you focus on CRO. Bundle products Bundling products is a great strategy to boost average order values. Are you looking to develop your CRO strategy? Yet the average load time of a webpage is 8.6

Strategy 130
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H&M East Asia boss Aneta Pokucinska on the company’s localised growth strategy

Inside Retail

From a fashion perspective, the trends and customer styles here are vastly different from what I’m accustomed to in Europe. Localisation Localisation is a crucial strategy for Western brands aiming to succeed in diverse Asian markets. It’s not just an Asian phenomenon; it’s scaling up and spreading to other markets.

Strategy 130
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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Among smaller businesses surveyed (with under $1 million annual marketing budget), 85 per cent see email marketing strategies as the most important digital marketing strategy, while for companies with larger marketing spend, both search engine optimisation and email marketing were rated highest at 76 per cent.

Marketing 287
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Collecting first-party data is critical to retail success. Here’s why

Inside Retail

Hoey says that if a brand wants to become more mature in its digital strategy, the more first-party data it can collect around an individual, the better it can target its communications. I look at it from a perspective that there is identifying it, then capturing it, then nurturing it.

Strategy 242