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Polestar is bringing its award-winning retail concept, Space, to Australia

Inside Retail

The Swedish performance electric car brand is opening its first ‘Space’ store in Australia, at Melbourne’s Chadstone Shopping Centre, this summer. The ‘Space’ retail concept enables customers to interact with the Polestar brand, meet product specialists and take a test drive in the all-electric Polestar 2. Onwards and upwards.

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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

With an expanded area and a new space dedicated to brand licensing (IP), LeisurUp, the zone dedicated to leisure and immersive experiences, brought together leading players such as Bandai Namco, Citywave, Cits Immersives, Hasbro, Dama Dreams, Dedem, Hupalupa, Smiley, QubicaAMF, Pausa, TF1 Licensing, Universal, Walltopia, and Zero Latency VR.

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What the CashRewards, Little Birdie deal says about the rise of AI in retail

Inside Retail

In the payments space, Paypal acquired the AI-powered browser extension, Honey, which finds and applies coupon codes at checkout, for US$4 billion in 2020. From the consumer’s perspective, it simplifies the shopping experience from search through to purchase in one virtual destination. What does this mean for retail partners?

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Blackpink’s Rose becomes a global brand ambassador for Puma 

Inside Retail

We are thrilled to embark on this journey with her, where she will play a diverse role, leveraging her knowledge and vision to help us redefine our classic space,” said Maria Valdes, chief product officer for Puma.

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A science-based framework for crafting remarkable physical retail spaces

Inside Retail

To craft remarkable physical retail spaces, forward-thinking retailers can focus on what we call the SUPER approach: Surprising, Unique, Personalised, Engaging, and Repeatable. From a psychometric perspective, repeatable experiences appeal to conscientiousness and trustworthiness.

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Creating community: how retail brands can capitalise on the ‘third place’ 

Inside Retail

If you’ve seen an episode of Friends , Seinfeld or How I Met Your Mother , you’ll notice most scenes occur in a space other than the main characters’ homes or workplaces. They should offer room for true randomness – spontaneous interactions, and interesting conversations with people who have different perspectives and ideas.

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Woolies and Coles Make the Space for darker shades of beauty products

Inside Retail

Make the Space, a petition started by Rebecca Willink in April, is calling on supermarkets to stock a more diverse range of foundation colours and has gained over 6000 signatures to date. Willink believes a lack of diversity on leadership boards may be limiting the perspectives, experiences and ideas that could be brought to the table.

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