Inside Retail

JULY 21, 2021

As a broadcaster or content producer, podcasting has many advantages over YouTube and other types of social media because there’s no need for a camera, makeup, lighting equipment, video editing skills or even to show your face. “I think it comes down to the fact that podcasts are easily accessible and mostly free,” Lee said. “As

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Inside Retail

MARCH 27, 2024

“Utilising our channels and stylists to promote practicality and accessibility of sun-safe behaviour through a fashion lens also provided a new way to engage with segments of their target market outside of their traditional marketing ecosystem,” said Robinson.

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Inside Retail

JUNE 21, 2022

Bailey explained that apart from sustainability and ethical business practices, brands which put an emphasis on diversity, equity and inclusion (DEI) will also score higher among the Gen Z target market. The harder thing for brands these days is to have meaningful interactions with their target markets in an authentic manner.

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Inside Retail

OCTOBER 1, 2024

Why American consumers love Australian brands One reason why Australian brands seem to be succeeding in the US market is that they provide American consumers with fresh products, according to Saunders. Australian retailers can add some fresh perspectives to the market in terms of designs and styles,” Saunders stated. “A

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Inside Retail

NOVEMBER 14, 2022

Having been in the role for over 17 years, Sylvester is perfectly positioned to give his perspective on the Macau marketplace and the retail sector in general. The market has moved a lot since I started back in 2005. So we work a lot on social media, making sure we have Instagram-able moments and so on.

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Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Prioritize the creation of meaningful and unforgettable experiences, leverage user-generated content, and execute compelling online media campaigns as integral components of your experiential strategy. Take Generation Z, for instance.

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Retail Bound

NOVEMBER 21, 2023

Jump ahead to today, and you can buy everything from pizza to pants to pillows all from your phone or laptop, and social media is making that even easier — specifically TikTok. Looking Ahead Shopping on TikTok — or any social platform, in general — isn’t going away any time soon.

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