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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

While the majority of brands view engagement as a social media post that garners many comments and reactions from followers, Swift has demonstrated that the ultimate goal should be to deliver a fan experience that can naturally lead to content virality and high engagement as a byproduct.

Marketing 290
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Kate Spade CEO: “The power of TikTok for product discovery is incredible”

Inside Retail

We integrate the magic of our sales associates into the digital ecosystem through our sales associates’ Key Opinion Leader (KOL) program, in which associates create social content highlighting products they are most inspired by and excited about. Social listening also helps us identify trends and react to social trends quickly.

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Crafting luxury brand narratives through popup stores

Retail Focus

This is to tailor a brand story that resonates with them. Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media. Engaging with social media and influencers: Social media platforms play an important role in pop-up stores’ success.

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Proximity retailing and current retail environmental paradoxes

Retail Focus

Opening or reviving a retail business in remote locations should put on first: Embracing technology: Shop owners can use digital platforms such as e-commerce websites, social media, and online marketplaces to reach a wider customer base and compete with larger retailers.

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How Puma’s F1 deal will help it reach a younger and more diverse audience

Inside Retail

billion viewers, and race attendance reached record levels in 2022, with the sport continuing to grow on social media. Formula 1 has seen a sharp rise in popularity in recent years, with its fanbase becoming younger and more diverse. Cumulative TV audiences have grown to 1.5

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI). Personalization capabilities: Choose a tool equipped for personalized communication through user segmentation and tailored content.

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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

The best retail collaborations appear to be organic, and this partnership met the mark with The Iconic promoting sun safety from a style and fashion perspective. The reach of creators The Iconic tapped into its community of content creators that reach a Gen Z audience to execute the partnership’s social media strategy.