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What comes after performance marketing?

Inside Retail

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. Performance marketing will lead to sales but it is not a viable strategy for generating broader brand awareness. Is it really one or the other?

Marketing 246
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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Among smaller businesses surveyed (with under $1 million annual marketing budget), 85 per cent see email marketing strategies as the most important digital marketing strategy, while for companies with larger marketing spend, both search engine optimisation and email marketing were rated highest at 76 per cent.

Marketing 287
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The power of Invisible PR in retail

Inside Retail

A well-executed Invisible PR strategy not only enhances how the brand is viewed but also acts as a safeguard in times of difficulty, providing resilience against challenges. Implementing strategies around Invisible PR requires a comprehensive approach that breaks down internal barriers.

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. There are countless examples of brands leveraging their success stories through various PR strategies.

Marketing 290
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Why customer acquisition and loyalty are retailers’ biggest challenges today

Inside Retail

Brands across the board are telling him that the cost of customer acquisition is rising and that makes it more essential now than ever to ensure technology systems are integrated and that retailers have a unified commerce perspective. So, your channel strategy as a brand is critical at the moment.”

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Same product, new name: Inside Mon Purse’s relaunch strategy

Inside Retail

The online retailer has relaunched its Australian and international websites and resumed posting on social media with the aim of reconnecting with existing customers and appealing to a new segment: male shoppers. The post Same product, new name: Inside Mon Purse’s relaunch strategy appeared first on Inside Retail.

Strategy 130
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H&M East Asia boss Aneta Pokucinska on the company’s localised growth strategy

Inside Retail

In one of our stores, we also have social fitting rooms where you can explore six different themes and take photos for social media with these themes – in this case, from Korea, including Jeju and K-pop. Localisation Localisation is a crucial strategy for Western brands aiming to succeed in diverse Asian markets.

Strategy 130