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Why retailers must rethink their Meta and Google ad strategies in 2025

Inside Retail

Recalibrating social media Retailers might not be seeing a return on investment from Meta and Google because theyve let ads become their entire marketing strategy instead of what they should be an accelerator, according to co-founder of digital agency Ecom Nation Mal Chia.

Strategy 237
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H&M East Asia boss Aneta Pokucinska on the company’s localised growth strategy

Inside Retail

The company currently operates more than 250 stores across key markets such as South Korea, Japan, Singapore, Malaysia, Vietnam, and the Philippines. International retailers like H&M are not just competing with local brands, but are also navigating complex cultural nuances and rapidly evolving consumer preferences.

Strategy 130
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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Trends in the Commercial Investment Market The retail real estate market was a focal point of this years MAPIC, with a strong emphasis on investors perspectives regarding retail market trends and outlooks. These sessions revealed an optimistic vision of the resilience of retail as an asset class.

Expansion 265
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Retail Insight powers international growth plans with the appointment of CRO, Richard Collins, and CFO, Peter Rooken-Smith

Retail Focus

With a wealth of experience in driving revenue growth in both mid-market and large-scale technology organisations, including Linnworks and Oracle, Collins previously played a pivotal role in transforming the sales process and significantly increasing revenue at BNPL brand, Hokodo.

Planning 130
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‘Not just another beauty store’: Adore Beauty CEO on entering a crowded market

Inside Retail

For example, customers can get a detailed analysis done on their skin using Adore Beauty’s digital face-scanning technology, and store staff will provide bespoke solutions from a product perspective.

Marketing 250
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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287
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How brands like Skims, Nike, Ben & Jerry’s create winning retail collaborations

Inside Retail

However, just because a collaboration is unique, or even a little weird, depending on the consumers perspective, doesnt ensure that it will be popular or profitable. They have all successfully tapped into the power of pop culture to keep hold of the increasingly fleeting attention of the millennial and Gen Z consumer.

Marketing 130