Inside Retail

MARCH 11, 2025

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. Ultimately, its about understanding how Meta and Google ads fit into the businesss broader marketing strategy.

Strategy 237

Strategy Advertising Social Media Marketing 237

Inside Retail

NOVEMBER 14, 2024

In one of our stores, we also have social fitting rooms where you can explore six different themes and take photos for social media with these themes – in this case, from Korea, including Jeju and K-pop. It’s not just an Asian phenomenon; it’s scaling up and spreading to other markets.

Strategy 130

Strategy Perspective Fashion Social Media 130

Inside Retail

MAY 13, 2024

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287

Marketing Customer Retention Strategy Social Media 287

Inside Retail

MARCH 12, 2025

What truly sets Viv apart is its female-founded perspective in an industry dominated by male-led brands. IR : In today’s retail market, there are varying definitions of what constitutes a “clean” and “eco-friendly” product. KD: The Whole Foods partnership was years in the making.

Beauty and Health 130

Beauty and Health Social Media Consumer Line 130

Inside Retail

MAY 5, 2022

Shoppers are using a multi-channel approach to satisfy their needs – and this seismic shift, from both a consumer as well as a marketing perspective, has seen a huge increase in competition across every marketing channel in the customer journey. .

Customer Retention 147

Customer Retention Advertising Social Media Strategy 147

Inside Retail

OCTOBER 1, 2024

They join a host of Aussie-born apparel and lifestyle brands, including July, Princess Polly, Culture Kings, Bared Footwear, Papinelle and Frankie4, that have been expanding their omnichannel presence in the American retail landscape over the past few years.

Social Media 130

Social Media Apparel Fashion Consumer 130

Creative Displays Now

MARCH 18, 2024

Online reviews are the equivalent of traditional WOM marketing, considering 46% of consumers trust them as much as they rely on recommendations from family and friends. Referral marketing is among the most effective types of amplified WOM marketing that sparks conversations about your brand online and in person.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52