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Collecting first-party data is critical to retail success. Here’s why

Inside Retail

First-party data allows customers to be segmented into groups that brands can tailor relevant, timely promotions to – no more emails promoting children’s clothing to bachelors who have only ever bought menswear from you, for example. I look at it from a perspective that there is identifying it, then capturing it, then nurturing it.

Strategy 242
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How to unlock the power of retail media to boost ad revenue and sales

Inside Retail

In a recent webinar, Zitcha co-founder and CEO Troy Townsend and The Warehouse Group chief customer and sales officer Jonathan Waecker unpacked the key opportunities in retail media, and offered advice on how businesses can make the most of their investment in this space. What are the benefits to brands and retailers?

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An Expert Panel Unlocks how to come first in the last-mile – here are 4 Key takeaways

Parcel Pending

A panel of industry thought leaders give us a global perspective on the power of Open Locker Networks. Most importantly, these efficiencies increase ROI, customer satisfaction, and promote sustainability. Click here to watch the full webinar to learn more on how your business can come first in the last-mile.

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6 Essential Online Marketing Tips & Ideas For Growing Your Business In 2022

Retail Focus

These online events include webinars, seminars, and the launch of a brand new product. This is done for a second perspective to make the best choice. Well, it’s one of the most effective ways to promote your company. Investing in online events is a good idea. To advertise a brand, marketers put several approaches in place.

Marketing 130
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An Expert Panel Unlocks how to come first in the last-mile – here are 4 Key takeaways

Parcel Pending

A panel of industry thought leaders give us a global perspective on the power of Open Locker Networks. Most importantly, these efficiencies increase ROI, customer satisfaction, and promote sustainability. Click here to watch the full webinar to learn more on how your business can come first in the last-mile.

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With their powers combined: Why online and offline need to join forces

Inside Retail

In a recent webinar on the findings, the brands said in the modern era of retail on and offline retail need to work together in order to best capture the customers’ attention and serve them whenever, wherever and however they want to shop. . “You Am I promoting the right products? Am I buying the right product?