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Influencer Overload? How to Navigate the World of Influencers in a £21 Billion Industry

Retail Focus

When Influencers Backfire: The Pitfalls of Inauthenticity With more and more influencers entering the market daily, a significant portion of content can feel repetitive, shallow, or overly promotional. Consumers should be wary of influencers who promote products in rapid succession, often with little relevance to their usual content.

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Collecting first-party data is critical to retail success. Here’s why

Inside Retail

First-party data allows customers to be segmented into groups that brands can tailor relevant, timely promotions to – no more emails promoting children’s clothing to bachelors who have only ever bought menswear from you, for example. I look at it from a perspective that there is identifying it, then capturing it, then nurturing it.

Strategy 242
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How Amazon plans to disrupt the grocery sector by merging choice and convenience

Inside Retail

It has been seven years since Amazon acquired the American grocery chain Whole Foods Market, but from its perspective, it is still only scratching the surface of the grocery sector. The way we see it: It’s still Day 1,” stated Tony Hoggett, senior vice president of worldwide grocery stores at Amazon. “In

Planning 245
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Lululemon rides with Lewis Hamilton: shrewd move or brand mismatch?

Inside Retail

A different perspective suggests this partnership aims not only to attract male customers but also to resonate with Lululemon’s core female audience. A strategy aimed at female consumers? Nielsen research has stated that about 40 per cent of Formula 1s 750 million fans are women.

Expansion 227
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Fashion insiders weigh in on the uncertain future of Australian Fashion Week

Inside Retail

For those in the trade, we go to do business, assess collections from an industry perspective, meet with our colleagues,” she added. “We Given the event represents ‘Australian’ fashion it has more impact when promoting our brand and gives us credibility,” she added. “I

Fashion 246
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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Trends in the Commercial Investment Market The retail real estate market was a focal point of this years MAPIC, with a strong emphasis on investors perspectives regarding retail market trends and outlooks. Looking ahead, the 5-10 year perspective outlines a commercial landscape where only the most high-performing retail spaces will survive.

Expansion 264
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What the CashRewards, Little Birdie deal says about the rise of AI in retail

Inside Retail

It’s a great opportunity for retailers with products on promotion to get in front of consumers,” Walsh said. From the consumer’s perspective, it simplifies the shopping experience from search through to purchase in one virtual destination. What does this mean for retail partners? “We