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Day two at NRF: Pattern Beauty, Tommy Hilfiger and the power of storytelling

Inside Retail

When Young asked Ross why she thinks her brand stands out in a sea of celebrity-founded companies, the beauty entrepreneur responded that it is because Pattern Beauty is not a celebrity brand, it is a beauty brand.

Pattern 289
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How G-Star is recalibrating its local strategy for a post-Covid retail landscape

Inside Retail

Rebounding from the lasting impacts of Covid, including reduced government subsidies and heightened operational costs, the brand is recalibrating its strategy. The companys relaunch strategy is a studied one. A crucial part of this strategy is G-Stars dual-pronged distribution model.

Strategy 264
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Behind Vera Bradley’s brand turnaround strategy to reach Gen Z

Inside Retail

In the mid-2010s, Vera Bradley’s once popular floral patterns were giving “coastal grandma”, a style aesthetic that blew up on TikTok in 2022 and has become chic with younger shoppers. The post Behind Vera Bradley’s brand turnaround strategy to reach Gen Z appeared first on Inside Retail Australia.

Strategy 130
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How retailers can thrive amid inflation: Strategies for the holiday season

Inside Retail

The great season of savings Enter “The great season of savings”, the period from Halloween through to New Year, where we expect spending patterns to be a little more cautious as consumers focus on essentials and value brands over big-ticket items. Retailers need to leverage this trend to prepare for an earlier holiday season.

Strategy 130
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How Amazon, Temu, and Shein are reshaping Australia’s retail landscape

Inside Retail

This shift in buying patterns has left many traditional retailers scrambling to adapt to a retail environment they scarcely recognise. For traditional retailers, competing with companies that prioritise growth and data over immediate profitability can be incredibly challenging, as it requires a shift in mindset, strategy and operations.

Fashion 246
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Ramadan shopping trends unpacked: What retailers need to know

Inside Retail

Growing demand has led some retailers to operate 24 hours a day to accommodate changing consumption patterns. Understanding these changing patterns has become crucial for businesses looking to capitalise on this significant retail opportunity. This year, Ramadan began on February 28 and ends on March 30.

Shopping 130
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What Emporium Melbourne looks for to ensure the right retail mix

Inside Retail

Despite the economic downturn, the centre’s success is rooted in its ‘carefully curated’ leasing strategy. Ultimately, we’re delivering on our strategy, to create meaningful places where communities connect, and that’s showing in the data which is incredibly rewarding for the whole team.”

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