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National pride and unity The Olympics are famous for evoking strong feelings of national pride. The ceremonies are a celebration of cultural identity, and they foster a collective sense of belonging and unity among citizens. The collective joy and pride Americans felt during that moment reinforced a sense of unity and shared identity.
Thisaway founder Graeme Cook explains that the new naming – created in collaboration with stakeholders and URC representatives – hopes to evoke a sense of unity. It also links into the idea of unity, according to the designer. The patterns take details from each team, such as bird wings from Swansea’s Ospreys.
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