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The consumer preferences driving the next generation of e-commerce

Inside Retail

Each generation has its own buying power and spending patterns. Retailers who understand the specific needs of each generation can tailor their marketing, product offerings and pricing strategies to match those preferences. trillion of worldwide spending and by 2029, theyll be spending $8.6 trillion globally.

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Best Practices for Health and Beauty Displays to Maximize ROI

Creative Displays Now

Use data to improve your product marketing, and don’t be afraid to take advantage of global and local trends. Using data to power your design decisions can have a profound effect on how your target market perceives your brand and can broaden your consumer demographic.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

Cultural appreciation The Games always promote cultural appreciation by showcasing diverse traditions and customs from around the world. This shift in media consumption patterns opened new avenues for advertisers and retailers to reach a digitally savvy audience.

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How making data-driven decisions in retail is changing

Inside Retail

Doing this involves crunching a huge amount of data to enable highly targeted marketing campaigns and personalised product recommendations. Younger consumers in particular, who will eventually become the majority market as they mature and grow in earning capacity, require a particularly individualised “white glove” service.

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What Is Visual Merchandising?

Creative Displays Now

This guide will explain visual merchandising and how to use it to promote your products. Visual merchandising is a marketing practice that retailers and consumer products companies use to capture people’s attention so they’re more likely to purchase something. Target Market. Visual Merchandising Explained.

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Types of Retail Store Layouts

Creative Displays Now

Understanding customer flow and the common patterns of buyer behavior associated with the way customers interact with merchandise is an essential part of retail management strategy. Those in charge of choosing a retail floor plan layout should always consider customer traffic patterns and how they want customers to interact with products.

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11 Ways AI Technologies Are Driving Marketing

RetailMinded

This will help companies create targeted marketing campaigns that are more likely to result in conversions. One of the most important aspects of marketing is customer segmentation — dividing customers into groups based on shared characteristics. AI can also help to remove bias from marketing decisions.